Pepes Audience in United States

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Pepes has an estimated audience of 765,819 people in United States. 40.0% are female, 60.0% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Panama, Lebanese cuisine, Isabela (province), REO Speedwagon.

The average Pepes fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Panama, Lebanese cuisine, with strongest over-indexing on Home construction (2.82× the country average). Demographically, the Pepes audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Pepes fans

Demographic split for Pepes audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.1
Estimated audience size765,819

Audience persona

The typical Pepes fan in United States is more male, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Pepes in United States
RegionReachAffinity
California154,8481.84×
Texas83,9841.28×
Florida70,4371.36×
Illinois58,8912.31×
New York50,7911.19×
Maryland33,6382.55×
New Jersey28,4681.46×
Georgia25,8661.1×
Pennsylvania24,4030.95×
Indiana24,1901.73×
Virginia23,5551.26×
Ohio21,6430.92×
North Carolina20,3420.88×
Massachusetts20,2411.34×
Connecticut19,0762.48×
Michigan15,9930.8×
Washington15,1430.99×
Arizona14,3410.92×
Tennessee11,6560.76×
Kentucky11,2361.17×
Missouri9,6140.78×
Colorado9,1670.76×
Louisiana8,9650.91×
South Carolina8,3090.72×
Minnesota8,2830.75×
Oregon7,9010.9×
Mississippi7,7711.23×
Nevada7,5441.02×
Wisconsin7,4230.64×
Alabama7,4140.69×
Oklahoma7,1900.85×
Utah5,9210.86×
Kansas4,8320.8×
Arkansas4,3670.69×
Iowa4,3310.69×
New Mexico3,5620.93×
Nebraska3,0340.79×
Hawaii2,8800.87×
Rhode Island2,5981.07×
Idaho2,5860.67×
Washington, District of Columbia2,5571.11×
New Hampshire2,1230.7×
West Virginia1,8930.53×
Maine1,8210.66×
Delaware1,4490.69×
Alaska1,0620.65×
Montana1,0570.5×
South Dakota1,0300.58×
North Dakota1,0120.64×
Vermont7060.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepes audience
BrandAffinityCategory
Home construction2.82×Home & Garden
Panama2.56×Travel & Leisure
Lebanese cuisine1.94×Food & Beverages
Isabela (province)3.22×
REO Speedwagon1.74×Music & Radio
Portia de Rossi1.59×Movies & TV
Fernando Valenzuela2.2×Sports
Ironmongery1.58×Home & Garden
Falafel1.51×Food & Beverages
Assetto Corsa1.64×Games
Isan1.92×Travel & Leisure
Otome game1.93×Games
Ext JS2.86×Technology & Electronics
Quinny1.68×Kids & Family
Chengdu1.79×Travel & Leisure
Tus, Iran1.59×Travel & Leisure
Michael Jr. Comedy2.15×Movies & TV
Bumbershoot1.93×Music & Radio
KPN1.68×Technology & Electronics
St Matthew Passion2.84×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepes audience
TraitClusterScore
Urban LifestyleOPEN1.72
ExtroversionTHRILL1.5
Career OrientationPOWER1.26
Need for SecurityCONSERVATISM1.26
Risk AppetiteTHRILL1.24
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Pepes
CountryShare
United States19.5%
Germany13.9%
Italy8.0%

See Pepes audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Pepes have in United States?

Pepes has an estimated audience of 765,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Pepes fans?

40.0% of Pepes fans are female, 60.0% are male, with an average age of 37.1 years.

Which brands do Pepes fans like most?

Pepes fans show strongest brand affinity for Home construction (2.82×), Panama (2.56×), and Lebanese cuisine (1.94×) over the country average.

Where do Pepes fans live in United States?

Pepes fans in United States are most concentrated in California (reach 154,848), Texas (reach 83,984), and Florida (reach 70,437). These three regions account for the largest share of the active audience.

What other brands do Pepes fans also like?

Beyond Pepes itself, the audience over-indexes on Panama (2.56×), Lebanese cuisine (1.94×), Isabela (province) (3.22×), and REO Speedwagon (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.