Pepes Audience in United States

Pepes has an estimated audience of 765,819 people in United States. 40.0% are female, 60.0% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Real Madrid C.F., Pizza Hut, Burger King, T-Mobile, Subway.

The average Pepes fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real Madrid C.F., Pizza Hut, Burger King, with strongest over-indexing on Real Madrid C.F. (2.19× the country average). Demographically, the Pepes audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Pepes fans

Demographic split for Pepes audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.1
Estimated audience size765,819

Audience persona

The typical Pepes fan in United States is more male, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Pepes in United States
RegionReachAffinity
California154,8481.84×
Texas83,9841.28×
Florida70,4371.36×
Illinois58,8912.31×
New York50,7911.19×
Maryland33,6382.55×
New Jersey28,4681.46×
Georgia25,8661.1×
Pennsylvania24,4030.95×
Indiana24,1901.73×
Virginia23,5551.26×
Ohio21,6430.92×
North Carolina20,3420.88×
Massachusetts20,2411.34×
Connecticut19,0762.48×
Michigan15,9930.8×
Washington15,1430.99×
Arizona14,3410.92×
Tennessee11,6560.76×
Kentucky11,2361.17×
Missouri9,6140.78×
Colorado9,1670.76×
Louisiana8,9650.91×
South Carolina8,3090.72×
Minnesota8,2830.75×
Oregon7,9010.9×
Mississippi7,7711.23×
Nevada7,5441.02×
Wisconsin7,4230.64×
Alabama7,4140.69×
Oklahoma7,1900.85×
Utah5,9210.86×
Kansas4,8320.8×
Arkansas4,3670.69×
Iowa4,3310.69×
New Mexico3,5620.93×
Nebraska3,0340.79×
Hawaii2,8800.87×
Rhode Island2,5981.07×
Idaho2,5860.67×
Washington, District of Columbia2,5571.11×
New Hampshire2,1230.7×
West Virginia1,8930.53×
Maine1,8210.66×
Delaware1,4490.69×
Alaska1,0620.65×
Montana1,0570.5×
South Dakota1,0300.58×
North Dakota1,0120.64×
Vermont7060.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepes audience
BrandAffinityCategory
Real Madrid C.F.2.19×Sports
Pizza Hut1.75×Food & Beverages
Burger King1.68×Food & Beverages
T-Mobile1.52×Technology & Electronics
Subway1.59×Food & Beverages
Street food2.31×Food & Beverages
La Liga3.22×Sports
Theme parks1.51×Travel & Leisure
Ultimate Fighting Championship1.65×Sports
FC Barcelona1.93×Sports
Reggae1.57×Music & Radio
Credit (finance)1.67×Business & Career
New York Yankees1.77×Sports
Volleyball1.58×Sports
San Diego Padres2.86×Sports
Tumblr1.51×Internet & Social Media
Boxing1.79×Sports
Sports club1.78×Sports
Shakira2.56×Music & Radio
Chicago Cubs1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepes audience
TraitClusterScore
Urban LifestyleOPEN1.72
ExtroversionTHRILL1.5
Career OrientationPOWER1.26
Need for SecurityCONSERVATISM1.26
Risk AppetiteTHRILL1.24
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Pepes
CountryShare
United States19.5%
Germany13.9%
Italy8.0%

See Pepes audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Pepes have in United States?

Pepes has an estimated audience of 765,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Pepes fans?

40.0% of Pepes fans are female, 60.0% are male, with an average age of 37.1 years.

Which brands do Pepes fans like most?

Pepes fans show strongest brand affinity for Real Madrid C.F. (2.19×), Pizza Hut (1.75×), and Burger King (1.68×) over the country average.

Where do Pepes fans live in United States?

Pepes fans in United States are most concentrated in California (reach 154,848), Texas (reach 83,984), and Florida (reach 70,437). These three regions account for the largest share of the active audience.

What other brands do Pepes fans also like?

Beyond Pepes itself, the audience over-indexes on Pizza Hut (1.75×), Burger King (1.68×), T-Mobile (1.52×), and Subway (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.