Rascasse Audience Intelligence

Pepes Target Market in United States

A data profile of the people who buy, follow and care about Pepes in United States — modelled from more than twelve digital signal sources. Pepes has an estimated audience of 746,592 people in United States.

#104among Restaurants in United States#2960among Brand in United States#1592in Food & Beverages

The average Pepes fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burger King, Alcoholic beverages, Walmart, with strongest over-indexing on Burger King (2.22× the country average).

Demographically, the Pepes audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepes fan in United States is more male, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepes profile in United States.

Audience size
747K
in United States
Gender
40.0%♀
60.0% male
Age
37.1
average years
Country rank
#28725
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pepes

40.0% are female, 60.0% are male, average age 37.1.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Pepes audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.1
Estimated audience size746,592
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Pepes audience in United States
Age bracketShare%
16-1913%
20-2929%
30-3930%
40-4923%
50+6%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Pepes audience comes from United States.

Worldwide audience distribution share by country for Pepes
CountryShare
United States18.4%
Germany13.7%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepes audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepes customers by region in United States
#RegionReachAffinity×
01Maryland~40K2.85×
02Connecticut~20K2.75×
03Illinois~60K2.23×
04California~200K2.10×
05Indiana~20K1.74×
06New Jersey~30K1.48×
07Kentucky~10K1.38×
08Florida~70K1.31×
09Texas~80K1.26×
10Massachusetts~20K1.25×
11Virginia~20K1.24×
12Washington, District of Columbia~2K1.09×
13Pennsylvania~30K1.07×
14Georgia~20K1.05×
15Rhode Island~3K1.03×
16Louisiana~10K1.02×
17New York~40K1.00×
18Mississippi~6K1.00×
19Nevada~7K0.99×
20Arizona~10K0.89×
21Washington~10K0.88×
22Oregon~8K0.87×
23Oklahoma~7K0.87×
24New Mexico~3K0.87×
25Utah~6K0.86×
26Hawaii~3K0.85×
27Ohio~20K0.84×
28North Carolina~20K0.84×
29Kansas~5K0.83×
30Nebraska~3K0.80×
31Alaska~1K0.80×
32Delaware~2K0.79×
33Arkansas~5K0.78×
34Idaho~3K0.77×
35New Hampshire~2K0.77×
36Maine~2K0.76×
37South Dakota~1K0.76×
38North Dakota~1K0.76×
39Vermont~1K0.76×
40Michigan~20K0.75×
41Montana~2K0.73×
42Missouri~9K0.72×
43Alabama~8K0.72×
44Colorado~9K0.71×
45Iowa~5K0.71×
46Tennessee~10K0.69×
47South Carolina~8K0.69×
48West Virginia~2K0.69×
49Minnesota~7K0.68×
50Wisconsin~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Pepes, United States
0.67×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepes audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.68×
02Burger KingFood & Beverages2.22×
03Theme parksTravel & Leisure2.14×
04CocktailFood & Beverages2.08×
05T-MobileTechnology & Electronics1.94×
06TelecommunicationTechnology & Electronics1.91×
07GrillingFood & Beverages1.84×
08Horror moviesMovies & TV1.82×
09BeerFood & Beverages1.80×
10WineFood & Beverages1.77×
11BarbecueFood & Beverages1.77×
12WalmartShopping1.67×
13Beauty salonsBeauty & Wellness1.67×
14InsuranceBusiness & Career1.67×
15EBayShopping1.60×
16BankingBusiness & Career1.59×
17RecipesFood & Beverages1.58×
18Alcoholic beveragesFood & Beverages1.57×
19ReligionBusiness & Career1.53×
20CoffeeFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepes audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.03×
IndulgenceJOY1.83×
Urban LifestyleOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.38×
Design AffinityPREMIUM0.39×
MindfulnessBALANCE0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pepes's target market in United States?

Pepes's target market in United States covers an estimated 746,592 people, concentrated in California and Texas.

02

What is the gender split and age of Pepes customers?

40.0% of the Pepes audience are female, 60.0% are male, with an average age of 37.1 years.

03

Which brands do Pepes fans like most?

Pepes fans show strongest brand affinity for Burger King (2.22×), Alcoholic beverages (1.57×), and Walmart (1.67×) over the country average.

04

Where do Pepes fans live in United States?

Pepes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pepes fans also like?

Beyond Pepes itself, the audience over-indexes on Alcoholic beverages (1.57×), Walmart (1.67×), Recipes (1.58×), and Beer (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Pepes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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