Petite size Audience in United States

Petite size logo

Petite size has an estimated audience of 533,342 people in United States. 91.2% are female, 8.8% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Talbots, Nordstrom rack, Lands' End, T.J.Maxx, Men's clothing.

The average Petite size fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Talbots, Nordstrom rack, Lands' End, with strongest over-indexing on Talbots (21.84× the country average). Demographically, the Petite size audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Petite size fans

Demographic split for Petite size audience in United States
MetricValue
Female91.2%
Male8.8%
Average age39.6
Estimated audience size533,342

Audience persona

The typical Petite size fan in United States is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Talbots.

Top regions in United States

Top regions ranked by reach for Petite size in United States
RegionReachAffinity
California66,2871.13×
Texas47,7911.04×
New York34,9891.17×
Florida31,4280.87×
Illinois17,8831.01×
Georgia16,7751.02×
Pennsylvania15,3760.86×
North Carolina14,6350.91×
New Jersey12,8960.95×
Ohio12,4700.76×
Virginia12,1070.93×
Michigan12,0920.87×
Washington11,2131.05×
Maryland10,1361.11×
Massachusetts10,0680.96×
Tennessee9,4010.88×
Arizona9,2660.85×
Missouri7,7910.91×
Indiana7,5200.77×
South Carolina6,8210.85×
Louisiana6,3200.92×
Wisconsin6,0940.76×
Minnesota6,0180.79×
Colorado5,9360.71×
Alabama5,8830.79×
Oregon5,3820.88×
Connecticut4,7270.88×
Kentucky4,7050.7×
Arkansas4,4811.02×
Nevada4,2400.82×
Oklahoma4,1830.71×
Mississippi4,1270.94×
Kansas3,1470.75×
Utah2,8240.59×
Iowa2,6560.6×
Idaho2,4470.91×
New Mexico2,2790.85×
West Virginia2,2710.91×
Alaska2,2671.99×
Hawaii2,1710.95×
Nebraska1,9850.74×
Montana1,9761.34×
Rhode Island1,9581.15×
Maine1,9571.02×
South Dakota1,9501.58×
North Dakota1,8991.73×
New Hampshire1,8720.89×
Wyoming1,8372.32×
Vermont1,7771.9×
Delaware1,6181.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petite size audience
BrandAffinityCategory
Talbots21.84×Shopping
Nordstrom rack4.83×Fashion & Accessoires
Lands' End9.88×Fashion & Accessoires
T.J.Maxx3.9×Shopping
Men's clothing3.2×Fashion & Accessoires
Sweater4.11×Fashion & Accessoires
Women's clothing2.62×Fashion & Accessoires
New York City2.33×Travel & Leisure
Sales promotion2.43×Shopping
Dresses2.74×Fashion & Accessoires
Chico's (clothing retailer)7.96×Fashion & Accessoires
Nature2.1×Home & Garden
Aritzia5.31×Fashion & Accessoires
Televisions1.95×Technology & Electronics
Kohl's2.49×Shopping
Macy's2.31×Shopping
Friendship2.33×Kids & Family
Culture1.84×Literature
Gown3.79×Fashion & Accessoires
Movies1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petite size audience
TraitClusterScore
Design AffinityPREMIUM2.66
Luxury OrientationPREMIUM1.68
Risk AppetiteTHRILL1.66
CreativityOPEN1.64
SustainabilityBALANCE1.39
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Petite size
CountryShare
United States31.2%
United Kingdom14.7%
Kenya13.7%

See Petite size audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Petite size have in United States?

Petite size has an estimated audience of 533,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Petite size fans?

91.2% of Petite size fans are female, 8.8% are male, with an average age of 39.6 years.

Which brands do Petite size fans like most?

Petite size fans show strongest brand affinity for Talbots (21.84×), Nordstrom rack (4.83×), and Lands' End (9.88×) over the country average.

Where do Petite size fans live in United States?

Petite size fans in United States are most concentrated in California (reach 66,287), Texas (reach 47,791), and New York (reach 34,989). These three regions account for the largest share of the active audience.

What other brands do Petite size fans also like?

Beyond Petite size itself, the audience over-indexes on Nordstrom rack (4.83×), Lands' End (9.88×), T.J.Maxx (3.9×), and Men's clothing (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petite size. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.