Rascasse Audience Intelligence

Philippines Airlines Target Market in United States

A data profile of the people who buy, follow and care about Philippines Airlines in United States — modelled from more than twelve digital signal sources. Philippines Airlines has an estimated audience of 1,109,451 people in United States.

#42among Airline in United States#2250among Brand in United States#1650in Travel & Leisure

The average Philippines Airlines fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Group buying, Ronaldinho, Anthony Joshua, with strongest over-indexing on Group buying (82.21× the country average).

Demographically, the Philippines Airlines audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philippines Airlines fan in United States is more female, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philippines Airlines profile in United States.

Audience size
1.1M
in United States
Gender
59.8%♀
40.2% male
Age
30.2
average years
Country rank
#22064
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Philippines Airlines

59.8% are female, 40.2% are male, average age 30.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Philippines Airlines audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.2
Estimated audience size1,109,451
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Philippines Airlines audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3916%
40-4912%
50+5%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Philippines Airlines audience comes from United States.

Worldwide audience distribution share by country for Philippines Airlines
CountryShare
Japan21.5%
United States19.2%
Canada14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philippines Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Philippines Airlines customers by region in United States
#RegionReachAffinity×
01Hawaii~80K13.51×
02Alaska~10K3.39×
03California~400K2.84×
04Tennessee~70K2.56×
05Nevada~30K2.52×
06Washington~50K2.00×
07Pennsylvania~70K1.51×
08New Jersey~40K1.11×
09Virginia~30K0.95×
10New York~70K0.92×
11Arizona~20K0.91×
12Oregon~10K0.83×
13Washington, District of Columbia~3K0.80×
14Florida~70K0.74×
15Connecticut~10K0.74×
16Delaware~3K0.73×
17New Mexico~4K0.65×
18North Dakota~2K0.63×
19Idaho~4K0.62×
20South Carolina~10K0.61×
21Texas~70K0.60×
22Maryland~10K0.60×
23Illinois~30K0.58×
24Montana~2K0.56×
25South Dakota~2K0.55×
26Utah~7K0.54×
27Colorado~10K0.53×
28Nebraska~3K0.52×
29West Virginia~3K0.52×
30Georgia~20K0.51×
31Missouri~10K0.50×
32Maine~2K0.49×
33North Carolina~20K0.48×
34Kansas~5K0.48×
35Vermont~1K0.48×
36Louisiana~8K0.47×
37New Hampshire~2K0.45×
38Kentucky~7K0.44×
39Arkansas~5K0.44×
40Oklahoma~6K0.43×
41Mississippi~5K0.43×
42Rhode Island~2K0.43×
43Ohio~20K0.41×
44Minnesota~8K0.41×
45Alabama~8K0.41×
46Iowa~5K0.41×
47Massachusetts~10K0.40×
48Indiana~10K0.40×
49Michigan~10K0.39×
50Wisconsin~7K0.36×
Fig. 06

Affinity by region

Affinity by region — Philippines Airlines, United States
0.36×1.00×13.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philippines Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philippines Airlines audience
#·InterestCategoryAffinity×
01Der PostillonInternet & Social Media155.02×
02Group buyingShopping82.21×
03RonaldinhoSports20.00×
04Zumba DanceSports20.00×
05CougarKids & Family14.05×
06Anthony JoshuaSports11.33×
07Toyota SupraCars & Mobility9.92×
08Dog agilityPets & Animals8.36×
09Dungeons & DragonsGames7.23×
10Rick and MortyMovies & TV7.10×
11RetrogamingGames6.26×
12Hair ExtensionsBeauty & Wellness4.86×
13MangaLiterature4.65×
14Anime and manga fandomLiterature4.22×
157-ElevenShopping3.95×
16Online gamesGames2.95×
17ComicsLiterature2.75×
18Consumer electronicsTechnology & Electronics1.84×
19ClothingFashion & Accessoires1.83×
20VehiclesCars & Mobility1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philippines Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philippines Airlines audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
Pet OwnershipJOY1.94×
TraditionCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philippines Airlines audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
IndividualismJOY0.96×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Philippines Airlines's target market in United States?

Philippines Airlines's target market in United States covers an estimated 1,109,451 people, concentrated in California and Hawaii.

02

What is the gender split and age of Philippines Airlines customers?

59.8% of the Philippines Airlines audience are female, 40.2% are male, with an average age of 30.2 years.

03

Which brands do Philippines Airlines fans like most?

Philippines Airlines fans show strongest brand affinity for Group buying (82.21×), Ronaldinho (20×), and Anthony Joshua (11.33×) over the country average.

04

Where do Philippines Airlines fans live in United States?

Philippines Airlines fans in United States are most concentrated in California (reach ~400K), Hawaii (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Philippines Airlines fans also like?

Beyond Philippines Airlines itself, the audience over-indexes on Ronaldinho (20×), Anthony Joshua (11.33×), Rick and Morty (7.1×), and Manga (4.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Philippines Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippines Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →