Phil's BBQ Audience in United States
Phil's BBQ has an estimated audience of 564,074 people in United States. 45.7% are female, 54.3% are male, average age 35.1. Top brand affinities: Italian cuisine, United States national football team, weber grills, Fast food, Disneyland.
Top brand affinities include Italian cuisine, United States national football team, weber grills, with strongest over-indexing on Italian cuisine (3.5× the country average). Demographically, the Phil's BBQ audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Travelling.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Phil's BBQ fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 35.1 |
| Estimated audience size | 564,074 |
Audience persona
The typical Phil's BBQ fan in United States is balanced, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Italian cuisine.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Italian cuisine | 3.5× | Food & Beverages |
| United States national football team | 11.98× | Sports |
| weber grills | 12.81× | Home & Garden |
| Fast food | 2.23× | Food & Beverages |
| Disneyland | 2.97× | Travel & Leisure |
| Hair Extensions | 3.59× | Beauty & Wellness |
| San Diego Padres | 6.53× | Sports |
| Smoked meat | 5.36× | Food & Beverages |
| Fish and chips | 7.59× | Food & Beverages |
| Fast food restaurants | 3.2× | Food & Beverages |
| Los Angeles Dodgers | 3.86× | Sports |
| Unique Gifts | 3.84× | Shopping |
| Fast casual restaurants | 2.79× | Food & Beverages |
| Nightlife | 2.9× | Arts & Culture |
| Local food | 2.2× | Food & Beverages |
| Steakhouse | 2.85× | Food & Beverages |
| Los Angeles Lakers | 2.18× | Sports |
| Barbecue | 1.55× | Food & Beverages |
| Judo | 3.79× | Sports |
| FIFA World Cup | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.54 |
| Travelling | THRILL | 1.98 |
| Urban Lifestyle | OPEN | 1.86 |
| Luxury Orientation | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.58 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.3% |
| Mexico | 2.0% |
| Italy | 0.3% |
See Phil's BBQ audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Phil's BBQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.