Phil's BBQ Audience in United States
Phil's BBQ has an estimated audience of 564,074 people in United States. 45.7% are female, 54.3% are male, average age 35.1. Top brand affinities: 3D printing, Endless Space, Acoustic music, Cachorro, Mortgage insurance.
Top brand affinities include 3D printing, Endless Space, Acoustic music, with strongest over-indexing on 3D printing (2.99× the country average). Demographically, the Phil's BBQ audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Travelling.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Phil's BBQ fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 35.1 |
| Estimated audience size | 564,074 |
Audience persona
The typical Phil's BBQ fan in United States is balanced, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for 3D printing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 2.99× | Technology & Electronics |
| Endless Space | 17.59× | Games |
| Acoustic music | 1.87× | Music & Radio |
| Cachorro | 2.21× | Pets & Animals |
| Mortgage insurance | 1.73× | Business & Career |
| Notre Dame Fighting Irish football | 1.83× | Sports |
| Encontre sua Viagem | 18.24× | Travel & Leisure |
| Zach Ertz | 2.21× | Sports |
| Commercial mortgage | 1.7× | Business & Career |
| Chanticleer (ensemble) | 3.4× | Music & Radio |
| Consequence (rapper) | 1.58× | Music & Radio |
| Peru national football team | 3.23× | Sports |
| Jack Skellington | 1.72× | Movies & TV |
| Naperville, Illinois | 1.94× | Travel & Leisure |
| English literature | 1.64× | Literature |
| Ext JS | 6.53× | Technology & Electronics |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 2.38× | Politics & Society |
| Biblical inspiration | 1.83× | Politics & Society |
| Tent stitch | 12.81× | |
| Grover Cleveland | 1.72× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.54 |
| Travelling | THRILL | 1.98 |
| Urban Lifestyle | OPEN | 1.86 |
| Luxury Orientation | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.58 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.3% |
| Mexico | 2.0% |
| Italy | 0.3% |
See Phil's BBQ audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Phil's BBQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.