PHX Arena Audience in United States
PHX Arena has an estimated audience of 310,444 people in United States. 39.8% are female, 60.2% are male, average age 35.0. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.
Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (7.94× the country average). Demographically, the PHX Arena audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Category: Sports · Type: POI · Subtype: Arena
Demographics of PHX Arena fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 35.0 |
| Estimated audience size | 310,444 |
Audience persona
The typical PHX Arena fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.94× | Internet & Social Media |
| Governor of Michigan | 10.31× | Politics & Society |
| Mathcore | 11.03× | Music & Radio |
| Grinch | 5.24× | Movies & TV |
| Hipster | 11.45× | Politics & Society |
| Elsword | 18.73× | Games |
| Wok | 7.15× | Food & Beverages |
| Harlow | 12.76× | Travel & Leisure |
| Fairy godmother | 7.83× | Literature |
| Vocal harmony | 4.61× | Music & Radio |
| Pro-Ject | 4.02× | Music & Radio |
| No Escape (1994 film) | 11× | Movies & TV |
| Google Home | 6.29× | Technology & Electronics |
| Historic site | 3.85× | Arts & Culture |
| Surf kayaking | 13.12× | Sports |
| La Jolla | 8.13× | Travel & Leisure |
| Hibachi | 6.81× | Food & Beverages |
| Guitarist (magazine) | 9.03× | Music & Radio |
| TV Fanatic | 8.16× | Movies & TV |
| El Paso County, Colorado | 9.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.3 |
| Risk Appetite | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.11 |
| Social Media Usage | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.5% |
| Canada | 1.3% |
| Mexico | 1.0% |
See PHX Arena audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for PHX Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.