PHX Arena Audience in United States
PHX Arena has an estimated audience of 310,444 people in United States. 39.8% are female, 60.2% are male, average age 35.0. Top brand affinities: Google Maps, Indeed.com, Capital One, Aaron Rodgers, Autism Awareness.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (11.55× the country average). Demographically, the PHX Arena audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Category: Sports · Type: POI · Subtype: Arena
Demographics of PHX Arena fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 35.0 |
| Estimated audience size | 310,444 |
Audience persona
The typical PHX Arena fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 11.55× | Internet & Social Media |
| Indeed.com | 10.33× | Business & Career |
| Capital One | 9.81× | Business & Career |
| Aaron Rodgers | 13.35× | Sports |
| Autism Awareness | 18.12× | Health |
| CarGurus | 10.76× | Cars & Mobility |
| Enterprise Rent-A-Car | 10.9× | Cars & Mobility |
| Diabetes mellitus awareness | 11.89× | Health |
| Google News | 8.91× | News |
| Circle K | 10.58× | Shopping |
| Yahtzee | 56.19× | Games |
| AccuWeather | 9.1× | Home & Garden |
| Microblogging | 12.09× | Technology & Electronics |
| Beetlejuice | 6.51× | Movies & TV |
| Brook Lopez | 40.22× | Sports |
| Singer-songwriter | 5.3× | Music & Radio |
| StubHub | 11.3× | Travel & Leisure |
| ICloud | 11.28× | Technology & Electronics |
| Bruce Willis | 8.59× | Movies & TV |
| DeviantArt | 8.28× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.3 |
| Risk Appetite | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.11 |
| Social Media Usage | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.5% |
| Canada | 1.3% |
| Mexico | 1.0% |
See PHX Arena audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for PHX Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.