Rascasse Audience Intelligence

PHX Arena Audience in United States

A data profile of the people who buy, follow and care about PHX Arena in United States — modelled from more than twelve digital signal sources. PHX Arena has an estimated audience of 205,399 people in United States.

#72among Arena in United States#7490among POI in United States#5972in Sports

The average PHX Arena fan in United States is 35.3 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Brook Lopez, Megan Fox, Minnesota Timberwolves, with strongest over-indexing on Brook Lopez (47.74× the country average).

Demographically, the PHX Arena audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PHX Arena fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PHX Arena profile in United States.

Audience size
205K
in United States
Gender
42.0%♀
58.0% male
Age
35.3
average years
Country rank
#57959
POI in United States
Fig. 01

Search interest · 12-month trend

-93%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PHX Arena fans

42.0% are female, 58.0% are male, average age 35.3.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for PHX Arena audience in United States
MetricValue
Female42.0%
Male58.0%
Average age35.3
Estimated audience size205,399
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the PHX Arena audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

91.0%

of the worldwide PHX Arena audience comes from United States.

Worldwide audience distribution share by country for PHX Arena
CountryShare
United States91.0%
Mexico1.6%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PHX Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

PHX Arena fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K33.92×
02New Mexico~3K1.76×
03Nevada~4K1.18×
04Vermont<1K0.93×
05Alaska<1K0.92×
06Delaware<1K0.91×
07North Dakota<1K0.91×
08West Virginia~1K0.90×
09Montana<1K0.90×
10South Dakota<1K0.90×
11New Hampshire~1K0.89×
12Maine~1K0.89×
13Rhode Island<1K0.89×
14Mississippi~2K0.85×
15Hawaii~1K0.84×
16Arkansas~2K0.83×
17Washington, District of Columbia<1K0.83×
18Idaho~1K0.82×
19Nebraska~1K0.81×
20Utah~2K0.79×
21Kansas~2K0.79×
22Alabama~3K0.76×
23Iowa~2K0.75×
24Louisiana~3K0.74×
25Kentucky~3K0.74×
26Oklahoma~3K0.73×
27Connecticut~2K0.70×
28Wisconsin~3K0.68×
29Oregon~2K0.67×
30South Carolina~3K0.66×
31Missouri~3K0.65×
32Colorado~3K0.64×
33Indiana~4K0.63×
34Minnesota~3K0.63×
35Tennessee~4K0.62×
36Maryland~3K0.62×
37Massachusetts~4K0.60×
38Michigan~5K0.57×
39Ohio~5K0.56×
40Washington~4K0.56×
41Virginia~4K0.55×
42Pennsylvania~6K0.53×
43North Carolina~5K0.53×
44New Jersey~4K0.53×
45Georgia~5K0.52×
46California~20K0.51×
47Illinois~5K0.48×
48Texas~10K0.41×
49New York~7K0.40×
50Florida~8K0.39×
Fig. 06

Affinity by region

Affinity by region — PHX Arena, United States
0.39×1.00×33.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PHX Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PHX Arena audience
#·InterestCategoryAffinity×
01Brook LopezSports47.74×
02EuroLeagueSports39.30×
03Jrue HolidaySports13.99×
04Megan FoxMovies & TV7.28×
05United States national football teamSports7.15×
06Minnesota TimberwolvesSports6.29×
07De'Aaron FoxSports6.06×
08Charlotte HornetsSports5.98×
09Washington WizardsSports5.85×
10Phoenix SunsSports5.78×
11Utah JazzSports4.11×
12Giannis AntetokounmpoSports3.94×
13Brooklyn NetsSports3.79×
14San Antonio SpursSports3.28×
15Houston RocketsSports3.07×
16LeBron JamesSports2.60×
17Golden State WarriorsSports2.44×
18College basketballSports2.25×
19NBA FinalsSports2.06×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PHX Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PHX Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Risk AppetiteTHRILL1.28×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PHX Arena audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.83×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PHX Arena have in United States?

PHX Arena has an estimated audience of 205,399 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of PHX Arena fans?

42.0% of PHX Arena fans are female, 58.0% are male, with an average age of 35.3 years.

03

Which brands do PHX Arena fans like most?

PHX Arena fans show strongest brand affinity for Brook Lopez (47.74×), Megan Fox (7.28×), and Minnesota Timberwolves (6.29×) over the country average.

04

Where do PHX Arena fans live in United States?

PHX Arena fans in United States are most concentrated in Arizona (reach ~200K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do PHX Arena fans also like?

Beyond PHX Arena itself, the audience over-indexes on Megan Fox (7.28×), Minnesota Timberwolves (6.29×), Phoenix Suns (5.78×), and Charlotte Hornets (5.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See PHX Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PHX Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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