Pictured Rocks National Lakeshore Audience in United States

Pictured Rocks National Lakeshore logo

Pictured Rocks National Lakeshore has an estimated audience of 506,212 people in United States. 68.0% are female, 32.0% are male, average age 41.5. Top regions: Michigan, Illinois, Wisconsin. Top brand affinities: Sinaloa, JTV (Indonesia), Laguna (province), Tuscany, Mad About You.

The average Pictured Rocks National Lakeshore fan in United States is 41.5 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Wisconsin. Top brand affinities include Sinaloa, JTV (Indonesia), Laguna (province), with strongest over-indexing on Sinaloa (2.91× the country average). Demographically, the Pictured Rocks National Lakeshore audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Pictured Rocks National Lakeshore fans

Demographic split for Pictured Rocks National Lakeshore audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.5
Estimated audience size506,212

Audience persona

The typical Pictured Rocks National Lakeshore fan in United States is more female, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Pictured Rocks National Lakeshore in United States
RegionReachAffinity
Michigan174,71113.2×
Illinois58,6853.48×
Wisconsin43,3195.69×
Ohio41,3552.65×
Indiana31,4573.4×
Minnesota17,0222.35×
Texas11,6450.27×
Florida11,6270.34×
Pennsylvania10,5020.62×
California10,1940.18×
New York8,5880.3×
Iowa8,0121.92×
Arizona7,1100.69×
Missouri7,0680.87×
North Carolina5,8710.39×
Kentucky5,8570.92×
Tennessee5,5540.55×
Virginia5,4880.45×
Georgia4,7780.31×
Colorado4,6750.59×
Maryland3,1320.36×
Washington3,1040.31×
New Jersey3,1020.24×
Massachusetts3,0150.3×
South Carolina2,4440.32×
Kansas2,1770.55×
Alabama1,9450.28×
Nebraska1,7870.7×
Utah1,7760.39×
Oregon1,7540.3×
Louisiana1,7120.26×
Oklahoma1,5970.28×
Connecticut1,4530.29×
Arkansas1,3320.32×
West Virginia1,2800.54×
Nevada1,0190.21×
North Dakota8460.81×
Mississippi8360.2×
Washington, District of Columbia8110.53×
Montana8080.58×
New Hampshire7950.4×
South Dakota7870.67×
Maine7810.43×
Idaho7530.3×
New Mexico6500.26×
Hawaii5200.24×
Vermont4430.5×
Alaska4100.38×
Delaware3690.26×
Rhode Island3410.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pictured Rocks National Lakeshore audience
BrandAffinityCategory
Sinaloa2.91×Travel & Leisure
JTV (Indonesia)4×
Laguna (province)7.6×
Tuscany2.42×Travel & Leisure
Mad About You2.4×Movies & TV
JcrOffroad2.11×Shopping
Brian Grazer2.2×Movies & TV
James Butler (American football)2.01×Sports
Mount Nemrut1.73×Travel & Leisure
JTB Corporation1.69×Business & Career
Bus Éireann1.78×Cars & Mobility
Brive-la-Gaillarde1.71×
Ke Buena México1.56×Music & Radio
The Dale Jr. Foundation2.09×
Mount Wellington, New Zealand1.54×
JS Kairouan1.92×Sports
Monster Buster Club1.96×Movies & TV
JBTALKS1.64×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pictured Rocks National Lakeshore audience
TraitClusterScore
TravellingTHRILL1.24
Price SensitivityPREMIUM1.18
Sports ActivityPOWER1.14
DIY MentalityTHRILL1.13
Family OrientationCONSERVATISM1.12
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Pictured Rocks National Lakeshore
CountryShare
United States98.7%
Germany1.1%
Italy0.2%

See Pictured Rocks National Lakeshore audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Pictured Rocks National Lakeshore have in United States?

Pictured Rocks National Lakeshore has an estimated audience of 506,212 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Pictured Rocks National Lakeshore fans?

68.0% of Pictured Rocks National Lakeshore fans are female, 32.0% are male, with an average age of 41.5 years.

Which brands do Pictured Rocks National Lakeshore fans like most?

Pictured Rocks National Lakeshore fans show strongest brand affinity for Sinaloa (2.91×), JTV (Indonesia) (4×), and Laguna (province) (7.6×) over the country average.

Where do Pictured Rocks National Lakeshore fans live in United States?

Pictured Rocks National Lakeshore fans in United States are most concentrated in Michigan (reach 174,711), Illinois (reach 58,685), and Wisconsin (reach 43,319). These three regions account for the largest share of the active audience.

What other brands do Pictured Rocks National Lakeshore fans also like?

Beyond Pictured Rocks National Lakeshore itself, the audience over-indexes on JTV (Indonesia) (4×), Laguna (province) (7.6×), Tuscany (2.42×), and Mad About You (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pictured Rocks National Lakeshore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.