Rascasse Audience Intelligence

Pictured Rocks National Lakeshore Audience in United States

A data profile of the people who buy, follow and care about Pictured Rocks National Lakeshore in United States — modelled from more than twelve digital signal sources. Pictured Rocks National Lakeshore has an estimated audience of 506,212 people in United States.

#28among National park in United States#3818among POI in United States#2918in Travel & Leisure

The average Pictured Rocks National Lakeshore fan in United States is 41.5 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, Wisconsin.

Top brand affinities include Kayaking, Detroit Tigers, Detroit Red Wings, with strongest over-indexing on Kayaking (19.67× the country average).

Demographically, the Pictured Rocks National Lakeshore audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pictured Rocks National Lakeshore fan in United States is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Kayaking.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pictured Rocks National Lakeshore profile in United States.

Audience size
506K
in United States
Gender
68.0%♀
32.0% male
Age
41.5
average years
Country rank
#36385
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pictured Rocks National Lakeshore fans

68.0% are female, 32.0% are male, average age 41.5.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Pictured Rocks National Lakeshore audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.5
Estimated audience size506,212
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Pictured Rocks National Lakeshore audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3926%
40-4935%
50+13%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Pictured Rocks National Lakeshore audience comes from United States.

Worldwide audience distribution share by country for Pictured Rocks National Lakeshore
CountryShare
United States98.7%
Germany1.1%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pictured Rocks National Lakeshore audience in United States is strongest.

Fig. 05

Top regions by affinity

Pictured Rocks National Lakeshore fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K12.30×
02Wisconsin~40K5.28×
03Illinois~60K3.28×
04Indiana~30K3.23×
05Ohio~40K2.47×
06Iowa~10K2.44×
07Minnesota~20K2.41×
08Kentucky~7K1.10×
09Missouri~9K1.07×
10North Dakota~1K1.02×
11Nebraska~2K0.90×
12South Dakota~1K0.88×
13Vermont<1K0.77×
14Montana~1K0.73×
15Alaska<1K0.71×
16West Virginia~2K0.70×
17Pennsylvania~10K0.68×
18Kansas~3K0.65×
19Arizona~7K0.64×
20Washington, District of Columbia<1K0.63×
21Maine~1K0.61×
22Colorado~5K0.60×
23New Hampshire~1K0.60×
24Rhode Island<1K0.60×
25Delaware<1K0.60×
26Tennessee~6K0.58×
27Hawaii~1K0.55×
28Idaho~1K0.54×
29Arkansas~2K0.51×
30New Mexico~1K0.51×
31Mississippi~2K0.50×
32Utah~2K0.49×
33Virginia~6K0.48×
34Maryland~4K0.45×
35Oklahoma~3K0.45×
36Connecticut~2K0.44×
37North Carolina~6K0.42×
38South Carolina~3K0.42×
39Louisiana~3K0.42×
40Alabama~3K0.41×
41Oregon~2K0.41×
42Nevada~2K0.40×
43Massachusetts~4K0.39×
44Florida~10K0.36×
45Georgia~6K0.36×
46Washington~4K0.36×
47New Jersey~4K0.35×
48New York~9K0.34×
49Texas~10K0.30×
50California~10K0.21×
Fig. 06

Affinity by region

Affinity by region — Pictured Rocks National Lakeshore, United States
0.21×1.00×12.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pictured Rocks National Lakeshore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pictured Rocks National Lakeshore audience
#·InterestCategoryAffinity×
01KayakingSports19.67×
02Detroit Red WingsSports8.74×
03Detroit TigersSports5.75×
04Milwaukee BrewersSports2.96×
05Detroit PistonsSports2.58×
06Non-alcoholic beverageFood & Beverages2.45×
07Solar powerHome & Garden2.23×
08Detroit LionsSports2.01×
09Rail transportTravel & Leisure2.00×
10ZooKids & Family1.96×
11PubFood & Beverages1.96×
12Hardware storeHome & Garden1.92×
13Panera BreadFood & Beverages1.81×
14Britney SpearsMusic & Radio1.65×
15Charitable organizationPolitics & Society1.63×
16MassageHealth1.60×
17Nonprofit organizationPolitics & Society1.57×
18Air travelTravel & Leisure1.57×
19BakeryFood & Beverages1.52×
20GardeningHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pictured Rocks National Lakeshore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pictured Rocks National Lakeshore audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
IndividualismJOY1.63×
DIY MentalityTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pictured Rocks National Lakeshore audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Urban LifestyleOPEN0.72×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pictured Rocks National Lakeshore have in United States?

Pictured Rocks National Lakeshore has an estimated audience of 506,212 people in United States, concentrated in Michigan and Illinois.

02

What is the gender split and age of Pictured Rocks National Lakeshore fans?

68.0% of Pictured Rocks National Lakeshore fans are female, 32.0% are male, with an average age of 41.5 years.

03

Which brands do Pictured Rocks National Lakeshore fans like most?

Pictured Rocks National Lakeshore fans show strongest brand affinity for Kayaking (19.67×), Detroit Tigers (5.75×), and Detroit Red Wings (8.74×) over the country average.

04

Where do Pictured Rocks National Lakeshore fans live in United States?

Pictured Rocks National Lakeshore fans in United States are most concentrated in Michigan (reach ~200K), Illinois (reach ~60K), and Wisconsin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pictured Rocks National Lakeshore fans also like?

Beyond Pictured Rocks National Lakeshore itself, the audience over-indexes on Detroit Tigers (5.75×), Detroit Red Wings (8.74×), Nonprofit organization (1.57×), and Milwaukee Brewers (2.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pictured Rocks National Lakeshore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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