Pictured Rocks National Lakeshore Audience in United States

Pictured Rocks National Lakeshore logo

Pictured Rocks National Lakeshore has an estimated audience of 506,212 people in United States. 68.0% are female, 32.0% are male, average age 41.5. Top regions: Michigan, Illinois, Wisconsin. Top brand affinities: Kayaking, Detroit Tigers, Detroit Red Wings, Detroit Lions, Panera Bread.

The average Pictured Rocks National Lakeshore fan in United States is 41.5 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Wisconsin. Top brand affinities include Kayaking, Detroit Tigers, Detroit Red Wings, with strongest over-indexing on Kayaking (14.22× the country average). Demographically, the Pictured Rocks National Lakeshore audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Pictured Rocks National Lakeshore fans

Demographic split for Pictured Rocks National Lakeshore audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.5
Estimated audience size506,212

Audience persona

The typical Pictured Rocks National Lakeshore fan in United States is more female, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Kayaking.

Top regions in United States

Top regions ranked by reach for Pictured Rocks National Lakeshore in United States
RegionReachAffinity
Michigan174,71113.2×
Illinois58,6853.48×
Wisconsin43,3195.69×
Ohio41,3552.65×
Indiana31,4573.4×
Minnesota17,0222.35×
Texas11,6450.27×
Florida11,6270.34×
Pennsylvania10,5020.62×
California10,1940.18×
New York8,5880.3×
Iowa8,0121.92×
Arizona7,1100.69×
Missouri7,0680.87×
North Carolina5,8710.39×
Kentucky5,8570.92×
Tennessee5,5540.55×
Virginia5,4880.45×
Georgia4,7780.31×
Colorado4,6750.59×
Maryland3,1320.36×
Washington3,1040.31×
New Jersey3,1020.24×
Massachusetts3,0150.3×
South Carolina2,4440.32×
Kansas2,1770.55×
Alabama1,9450.28×
Nebraska1,7870.7×
Utah1,7760.39×
Oregon1,7540.3×
Louisiana1,7120.26×
Oklahoma1,5970.28×
Connecticut1,4530.29×
Arkansas1,3320.32×
West Virginia1,2800.54×
Nevada1,0190.21×
North Dakota8460.81×
Mississippi8360.2×
Washington, District of Columbia8110.53×
Montana8080.58×
New Hampshire7950.4×
South Dakota7870.67×
Maine7810.43×
Idaho7530.3×
New Mexico6500.26×
Hawaii5200.24×
Vermont4430.5×
Alaska4100.38×
Delaware3690.26×
Rhode Island3410.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pictured Rocks National Lakeshore audience
BrandAffinityCategory
Kayaking14.22×Sports
Detroit Tigers4×Sports
Detroit Red Wings7.6×Sports
Detroit Lions2.2×Sports
Panera Bread1.54×Food & Beverages
Milwaukee Brewers2.4×Sports
Chicago Cubs1.92×Sports
Green Bay Packers1.59×Sports
Detroit Pistons2.09×Sports
Solar power1.85×Home & Garden
Outlet store1.96×Shopping
Garden furniture1.52×Home & Garden
Cleveland Guardians1.65×Sports
Chicago Blackhawks2.42×Sports
Garden centre1.81×Home & Garden
Columbus Blue Jackets2.91×Sports
Disney on Ice2.92×Travel & Leisure
Chicago White Sox1.69×Sports
Holiday Inn1.55×Travel & Leisure
Zulily1.64×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pictured Rocks National Lakeshore audience
TraitClusterScore
TravellingTHRILL1.24
Price SensitivityPREMIUM1.18
Sports ActivityPOWER1.14
DIY MentalityTHRILL1.13
Family OrientationCONSERVATISM1.12
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Pictured Rocks National Lakeshore
CountryShare
United States98.7%
Germany1.1%
Italy0.2%

See Pictured Rocks National Lakeshore audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Pictured Rocks National Lakeshore have in United States?

Pictured Rocks National Lakeshore has an estimated audience of 506,212 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Pictured Rocks National Lakeshore fans?

68.0% of Pictured Rocks National Lakeshore fans are female, 32.0% are male, with an average age of 41.5 years.

Which brands do Pictured Rocks National Lakeshore fans like most?

Pictured Rocks National Lakeshore fans show strongest brand affinity for Kayaking (14.22×), Detroit Tigers (4×), and Detroit Red Wings (7.6×) over the country average.

Where do Pictured Rocks National Lakeshore fans live in United States?

Pictured Rocks National Lakeshore fans in United States are most concentrated in Michigan (reach 174,711), Illinois (reach 58,685), and Wisconsin (reach 43,319). These three regions account for the largest share of the active audience.

What other brands do Pictured Rocks National Lakeshore fans also like?

Beyond Pictured Rocks National Lakeshore itself, the audience over-indexes on Detroit Tigers (4×), Detroit Red Wings (7.6×), Detroit Lions (2.2×), and Panera Bread (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pictured Rocks National Lakeshore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.