Pinks Audience in United States

Pinks has an estimated audience of 9,483,368 people in United States. 71.2% are female, 28.8% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Mothercare, WESH, ABC 7 Chicago, Leprechaun.
The average Pinks fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Mothercare, WESH, with strongest over-indexing on Bank account (1.64× the country average). Demographically, the Pinks audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Pinks fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 34.2 |
| Estimated audience size | 9,483,368 |
Audience persona
The typical Pinks fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,426,181 | 1.37× |
| Texas | 1,028,233 | 1.26× |
| Florida | 697,942 | 1.09× |
| New York | 633,793 | 1.2× |
| Illinois | 410,373 | 1.3× |
| Pennsylvania | 356,240 | 1.12× |
| Georgia | 346,520 | 1.19× |
| Ohio | 342,165 | 1.17× |
| New Jersey | 309,621 | 1.28× |
| North Carolina | 302,532 | 1.06× |
| Michigan | 252,051 | 1.02× |
| Virginia | 219,594 | 0.95× |
| Arizona | 196,825 | 1.02× |
| Indiana | 194,760 | 1.12× |
| Massachusetts | 191,180 | 1.02× |
| Tennessee | 184,706 | 0.97× |
| Maryland | 182,771 | 1.12× |
| Washington | 179,692 | 0.94× |
| Missouri | 175,000 | 1.14× |
| Wisconsin | 152,649 | 1.07× |
| South Carolina | 138,619 | 0.97× |
| Alabama | 134,584 | 1.02× |
| Louisiana | 132,706 | 1.09× |
| Minnesota | 128,521 | 0.95× |
| Kentucky | 127,618 | 1.07× |
| Colorado | 124,157 | 0.83× |
| Oklahoma | 113,847 | 1.08× |
| Nevada | 103,243 | 1.13× |
| Oregon | 102,429 | 0.94× |
| Connecticut | 98,310 | 1.03× |
| Mississippi | 82,797 | 1.06× |
| Utah | 81,712 | 0.96× |
| Arkansas | 79,145 | 1.01× |
| Kansas | 71,216 | 0.95× |
| Iowa | 69,526 | 0.89× |
| New Mexico | 45,645 | 0.96× |
| Nebraska | 45,370 | 0.95× |
| West Virginia | 43,563 | 0.99× |
| Idaho | 36,020 | 0.76× |
| Rhode Island | 34,660 | 1.15× |
| Hawaii | 34,570 | 0.85× |
| Delaware | 30,520 | 1.17× |
| New Hampshire | 29,887 | 0.8× |
| Maine | 29,132 | 0.86× |
| Montana | 22,754 | 0.86× |
| Washington, District of Columbia | 20,114 | 0.71× |
| South Dakota | 19,798 | 0.9× |
| North Dakota | 16,306 | 0.84× |
| Alaska | 12,005 | 0.59× |
| Vermont | 10,099 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 1.64× | Business & Career |
| Mothercare | 1.99× | Kids & Family |
| WESH | 2.18× | Movies & TV |
| ABC 7 Chicago | 1.85× | Movies & TV |
| Leprechaun | 2.96× | Literature |
| Better Off Dead (film) | 3.08× | Movies & TV |
| WFTV | 1.54× | Movies & TV |
| Ellen Burstyn | 2.17× | Movies & TV |
| Caesarea | 5.38× | Travel & Leisure |
| E-box | 2.58× | Health |
| Lebanese cuisine | 1.52× | Food & Beverages |
| Divergent series | 2.1× | Movies & TV |
| John Frusciante | 2.12× | Music & Radio |
| Mother Goose | 2.95× | Literature |
| Falafel | 1.53× | Food & Beverages |
| Oil and gas law in the United States | 2.16× | Politics & Society |
| My Three Sons | 1.73× | Movies & TV |
| Assetto Corsa | 1.58× | Games |
| Stealing Beauty | 1.93× | Movies & TV |
| iPEC Coaching | 2.12× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Indulgence | JOY | 1.43 |
| DIY Mentality | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.24 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Serbia | 7.0% |
| Germany | 6.0% |
See Pinks audiences in other countries
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Frequently asked questions
How many fans does Pinks have in United States?
Pinks has an estimated audience of 9,483,368 people in United States, concentrated in California and Texas.
What is the gender split and age of Pinks fans?
71.2% of Pinks fans are female, 28.8% are male, with an average age of 34.2 years.
Which brands do Pinks fans like most?
Pinks fans show strongest brand affinity for Bank account (1.64×), Mothercare (1.99×), and WESH (2.18×) over the country average.
Where do Pinks fans live in United States?
Pinks fans in United States are most concentrated in California (reach 1,426,181), Texas (reach 1,028,233), and Florida (reach 697,942). These three regions account for the largest share of the active audience.
What other brands do Pinks fans also like?
Beyond Pinks itself, the audience over-indexes on Mothercare (1.99×), WESH (2.18×), ABC 7 Chicago (1.85×), and Leprechaun (2.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.