Pinks Audience in United States

Pinks has an estimated audience of 9,483,368 people in United States. 71.2% are female, 28.8% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Sephora, Golf, Makeup Tutorials, Nordstrom, H&M.

The average Pinks fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sephora, Golf, Makeup Tutorials, with strongest over-indexing on Sephora (1.96× the country average). Demographically, the Pinks audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Pinks fans

Demographic split for Pinks audience in United States
MetricValue
Female71.2%
Male28.8%
Average age34.2
Estimated audience size9,483,368

Audience persona

The typical Pinks fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Sephora.

Top regions in United States

Top regions ranked by reach for Pinks in United States
RegionReachAffinity
California1,426,1811.37×
Texas1,028,2331.26×
Florida697,9421.09×
New York633,7931.2×
Illinois410,3731.3×
Pennsylvania356,2401.12×
Georgia346,5201.19×
Ohio342,1651.17×
New Jersey309,6211.28×
North Carolina302,5321.06×
Michigan252,0511.02×
Virginia219,5940.95×
Arizona196,8251.02×
Indiana194,7601.12×
Massachusetts191,1801.02×
Tennessee184,7060.97×
Maryland182,7711.12×
Washington179,6920.94×
Missouri175,0001.14×
Wisconsin152,6491.07×
South Carolina138,6190.97×
Alabama134,5841.02×
Louisiana132,7061.09×
Minnesota128,5210.95×
Kentucky127,6181.07×
Colorado124,1570.83×
Oklahoma113,8471.08×
Nevada103,2431.13×
Oregon102,4290.94×
Connecticut98,3101.03×
Mississippi82,7971.06×
Utah81,7120.96×
Arkansas79,1451.01×
Kansas71,2160.95×
Iowa69,5260.89×
New Mexico45,6450.96×
Nebraska45,3700.95×
West Virginia43,5630.99×
Idaho36,0200.76×
Rhode Island34,6601.15×
Hawaii34,5700.85×
Delaware30,5201.17×
New Hampshire29,8870.8×
Maine29,1320.86×
Montana22,7540.86×
Washington, District of Columbia20,1140.71×
South Dakota19,7980.9×
North Dakota16,3060.84×
Alaska12,0050.59×
Vermont10,0990.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinks audience
BrandAffinityCategory
Sephora1.96×Shopping
Golf1.51×Sports
Makeup Tutorials2.57×Beauty & Wellness
Nordstrom1.6×Shopping
H&M2.28×Shopping
IKEA1.59×Home & Garden
Children's clothing2.18×Fashion & Accessoires
Etsy1.61×Fashion & Accessoires
Manicure2.29×Beauty & Wellness
Handbags1.55×Fashion & Accessoires
Discount Tire2.08×Shopping
Houston Astros2.84×Sports
Nail salon2.43×Beauty & Wellness
Hair conditioner2.17×Beauty & Wellness
Designer clothing2.24×Fashion & Accessoires
Artificial nails2.58×Beauty & Wellness
Natural skin care2.01×Beauty & Wellness
Local food1.51×Food & Beverages
PGA Tour1.59×Sports
Automobile repair shop2.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinks audience
TraitClusterScore
Design AffinityPREMIUM1.54
LGBTQ+ IdentityOPEN1.44
IndulgenceJOY1.43
DIY MentalityTHRILL1.36
Risk AppetiteTHRILL1.24
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Pinks
CountryShare
United States33.8%
Serbia7.0%
Germany6.0%

See Pinks audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Pinks have in United States?

Pinks has an estimated audience of 9,483,368 people in United States, concentrated in California and Texas.

What is the gender split and age of Pinks fans?

71.2% of Pinks fans are female, 28.8% are male, with an average age of 34.2 years.

Which brands do Pinks fans like most?

Pinks fans show strongest brand affinity for Sephora (1.96×), Golf (1.51×), and Makeup Tutorials (2.57×) over the country average.

Where do Pinks fans live in United States?

Pinks fans in United States are most concentrated in California (reach 1,426,181), Texas (reach 1,028,233), and Florida (reach 697,942). These three regions account for the largest share of the active audience.

What other brands do Pinks fans also like?

Beyond Pinks itself, the audience over-indexes on Golf (1.51×), Makeup Tutorials (2.57×), Nordstrom (1.6×), and H&M (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.