PK Subban Audience in United States

PK Subban has an estimated audience of 334,402 people in United States. 33.3% are female, 66.7% are male, average age 37.1. Top regions: California, New York, Florida. Top brand affinities: New Jersey Devils, Nashville Predators, Aaron Rodgers, New York Rangers, Toronto Maple Leafs.

The average PK Subban fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include New Jersey Devils, Nashville Predators, Aaron Rodgers, with strongest over-indexing on New Jersey Devils (76.83× the country average). Demographically, the PK Subban audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of PK Subban fans

Demographic split for PK Subban audience in United States
MetricValue
Female33.3%
Male66.7%
Average age37.1
Estimated audience size334,402

Audience persona

The typical PK Subban fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for New Jersey Devils.

Top regions in United States

Top regions ranked by reach for PK Subban in United States
RegionReachAffinity
California23,6650.64×
New York23,4081.25×
Florida21,6450.96×
Texas21,1670.74×
Pennsylvania15,1281.34×
Michigan14,6841.68×
Illinois13,5671.22×
Massachusetts13,0741.98×
North Carolina11,5561.15×
New Jersey11,0991.31×
Ohio10,1640.99×
Minnesota9,3691.96×
Virginia8,3521.03×
Colorado7,9631.51×
Tennessee7,5471.13×
Georgia7,1580.69×
Missouri6,0761.13×
Maryland6,0331.05×
Arizona5,5580.81×
Wisconsin5,5091.1×
Washington5,0430.75×
Indiana5,0020.82×
Connecticut4,7701.42×
South Carolina4,2730.85×
Nevada3,3151.02×
Alabama2,7820.6×
Kentucky2,6550.63×
Utah2,6540.89×
Oregon2,3170.6×
Oklahoma2,1800.59×
Louisiana2,1580.5×
Iowa2,1350.77×
New Hampshire2,1061.6×
Kansas1,7390.66×
Maine1,5211.27×
Arkansas1,4560.53×
Mississippi1,3560.49×
Rhode Island1,3051.23×
Idaho1,2710.76×
Nebraska1,2450.74×
Washington, District of Columbia1,1711.16×
Montana1,1381.23×
North Dakota1,0811.57×
West Virginia9450.61×
Vermont9231.57×
New Mexico7950.47×
Delaware7920.86×
Hawaii7470.52×
South Dakota6430.83×
Alaska6410.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PK Subban audience
BrandAffinityCategory
New Jersey Devils76.83×Sports
Nashville Predators53.19×Sports
Aaron Rodgers12.23×Sports
New York Rangers27.12×Sports
Toronto Maple Leafs22.87×Sports
Max Verstappen16.29×Sports
Ice skating11.73×Sports
NHL5.79×Sports
Autism Awareness8.08×Health
Diabetes mellitus awareness5.45×Health
Florida Panthers10.64×Sports
Kia Sportage16.9×Cars & Mobility
Vegas Golden Knights17.87×Sports
Stanley Cup9.46×Sports
Toyota Supra10.69×Cars & Mobility
Singer-songwriter2.82×Music & Radio
Bauer Hockey20×Sports
Edmonton Oilers11.91×Sports
Seattle Mariners5.07×Sports
World Series7.3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PK Subban audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Risk AppetiteTHRILL1.39
Sports ActivityPOWER1.39
Early Adopter MentalityPOWER1.31
TraditionCONSERVATISM1.26
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for PK Subban
CountryShare
United States64.6%
Canada33.0%
Germany1.8%

See PK Subban audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does PK Subban have in United States?

PK Subban has an estimated audience of 334,402 people in United States, concentrated in California and New York.

What is the gender split and age of PK Subban fans?

33.3% of PK Subban fans are female, 66.7% are male, with an average age of 37.1 years.

Which brands do PK Subban fans like most?

PK Subban fans show strongest brand affinity for New Jersey Devils (76.83×), Nashville Predators (53.19×), and Aaron Rodgers (12.23×) over the country average.

Where do PK Subban fans live in United States?

PK Subban fans in United States are most concentrated in California (reach 23,665), New York (reach 23,408), and Florida (reach 21,645). These three regions account for the largest share of the active audience.

What other brands do PK Subban fans also like?

Beyond PK Subban itself, the audience over-indexes on Nashville Predators (53.19×), Aaron Rodgers (12.23×), New York Rangers (27.12×), and Toronto Maple Leafs (22.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PK Subban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.