Rascasse Audience Intelligence

PK Subban Audience in United States

A data profile of the people who buy, follow and care about PK Subban in United States — modelled from more than twelve digital signal sources. PK Subban has an estimated audience of 547,251 people in United States.

#84among Ice hockey in United States#8353among Person in United States#3346in Sports

The average PK Subban fan in United States is 37.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, North Carolina, Florida.

Top brand affinities include Montreal Canadiens, New Jersey Devils, Nashville Predators, with strongest over-indexing on Montreal Canadiens (56.58× the country average).

Demographically, the PK Subban audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PK Subban fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Montreal Canadiens.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PK Subban profile in United States.

Audience size
547K
in United States
Gender
33.3%♀
66.7% male
Age
37.1
average years
Country rank
#34744
Person in United States
Fig. 01

Search interest · 12-month trend

+153%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PK Subban fans

33.3% are female, 66.7% are male, average age 37.1.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for PK Subban audience in United States
MetricValue
Female33.3%
Male66.7%
Average age37.1
Estimated audience size547,251
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the PK Subban audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3926%
40-4924%
50+9%
Fig. 04

Worldwide distribution

60.8%

of the worldwide PK Subban audience comes from United States.

Worldwide audience distribution share by country for PK Subban
CountryShare
United States60.8%
Canada37.8%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PK Subban audience in United States is strongest.

Fig. 05

Top regions by affinity

PK Subban fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K2.11×
02Minnesota~10K2.05×
03Nevada~6K1.87×
04Colorado~9K1.69×
05Massachusetts~10K1.54×
06North Dakota~1K1.54×
07Vermont<1K1.53×
08New Hampshire~2K1.51×
09Pennsylvania~20K1.45×
10New York~30K1.35×
11Maine~2K1.26×
12Connecticut~4K1.24×
13Montana~1K1.19×
14New Jersey~10K1.17×
15Rhode Island~1K1.14×
16Michigan~10K1.12×
17South Carolina~5K1.06×
18Delaware<1K1.05×
19Wisconsin~5K1.04×
20Tennessee~7K1.02×
21South Dakota<1K0.99×
22Alaska<1K0.98×
23Illinois~10K0.97×
24Missouri~5K0.92×
25Washington, District of Columbia<1K0.92×
26Florida~20K0.91×
27Utah~3K0.90×
28Virginia~7K0.88×
29Idaho~1K0.87×
30Nebraska~1K0.86×
31Ohio~8K0.82×
32Maryland~5K0.81×
33Iowa~2K0.79×
34West Virginia~1K0.79×
35Arizona~5K0.75×
36Kansas~2K0.74×
37Hawaii~1K0.73×
38Indiana~4K0.71×
39New Mexico~1K0.71×
40Washington~5K0.70×
41Kentucky~3K0.68×
42Oregon~3K0.67×
43Mississippi~2K0.66×
44Arkansas~2K0.64×
45Alabama~3K0.63×
46Oklahoma~2K0.63×
47Georgia~6K0.60×
48Louisiana~3K0.60×
49California~20K0.56×
50Texas~20K0.53×
Fig. 06

Affinity by region

Affinity by region — PK Subban, United States
0.53×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PK Subban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PK Subban audience
#·InterestCategoryAffinity×
01New Jersey DevilsSports56.95×
02Montreal CanadiensSports56.58×
03Nashville PredatorsSports50.03×
04New York RangersSports24.52×
05Vegas Golden KnightsSports20.37×
06Connor McDavidSports20.00×
07Bauer HockeySports20.00×
08Wayne GretzkySports19.82×
09Winnipeg JetsSports17.90×
10Sidney CrosbySports17.73×
11Max VerstappenSports17.66×
12Toronto Maple LeafsSports16.22×
13st louis bluesSports15.77×
14Ice Hockey World ChampionshipsSports14.91×
15Ice skatingSports10.49×
16World SeriesSports9.82×
17Seattle MarinersSports7.52×
18Aaron RodgersSports7.25×
19NHLSports6.23×
20Ice hockeySports4.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PK Subban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PK Subban audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
TraditionCONSERVATISM1.93×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PK Subban audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PK Subban have in United States?

PK Subban has an estimated audience of 547,251 people in United States, concentrated in New York and North Carolina.

02

What is the gender split and age of PK Subban fans?

33.3% of PK Subban fans are female, 66.7% are male, with an average age of 37.1 years.

03

Which brands do PK Subban fans like most?

PK Subban fans show strongest brand affinity for Montreal Canadiens (56.58×), New Jersey Devils (56.95×), and Nashville Predators (50.03×) over the country average.

04

Where do PK Subban fans live in United States?

PK Subban fans in United States are most concentrated in New York (reach ~30K), North Carolina (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do PK Subban fans also like?

Beyond PK Subban itself, the audience over-indexes on New Jersey Devils (56.95×), Nashville Predators (50.03×), New York Rangers (24.52×), and Max Verstappen (17.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See PK Subban audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PK Subban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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