Pleasanton, California Audience in United States

Pleasanton, California logo

Pleasanton, California has an estimated audience of 1,044,984 people in United States. 80.2% are female, 19.8% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Milwaukee Brewers, Personal care, San Diego Padres, Eyelash extensions, Skin care.

The average Pleasanton, California fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Milwaukee Brewers, Personal care, San Diego Padres, with strongest over-indexing on Milwaukee Brewers (3.51× the country average). Demographically, the Pleasanton, California audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Pleasanton, California fans

Demographic split for Pleasanton, California audience in United States
MetricValue
Female80.2%
Male19.8%
Average age40.3
Estimated audience size1,044,984

Audience persona

The typical Pleasanton, California fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for Pleasanton, California in United States
RegionReachAffinity
California783,73816.26×
Texas263,5202.93×
New York30,5700.52×
Washington26,8301.28×
Florida25,6920.36×
Illinois21,4590.62×
Kansas18,5442.25×
Oregon16,2751.36×
Georgia15,8360.49×
Arizona14,5340.68×
Massachusetts13,5620.66×
Delaware13,3794.64×
Virginia13,3690.53×
New Jersey13,3450.5×
Nevada13,2501.31×
Pennsylvania12,9060.37×
Colorado12,3590.75×
North Carolina12,3260.39×
Ohio10,8340.34×
Michigan10,6210.39×
Missouri10,5110.62×
Maryland8,9300.5×
Nebraska8,7401.67×
Utah7,4840.8×
Indiana7,2060.38×
Tennessee6,8050.32×
Minnesota6,6690.45×
Hawaii5,7341.28×
Wisconsin5,4250.35×
Oklahoma4,9150.42×
South Carolina4,1550.26×
Louisiana3,8370.28×
Idaho3,8240.73×
New Mexico3,5550.68×
Iowa3,4200.4×
Connecticut3,4130.33×
Kentucky3,2910.25×
Arkansas3,0050.35×
Alabama2,7030.19×
Washington, District of Columbia2,5510.81×
New Hampshire1,4680.36×
Montana1,2980.45×
Mississippi1,2830.15×
Rhode Island1,1110.33×
Maine9190.25×
South Dakota7440.31×
Wyoming7010.45×
Alaska6730.3×
North Dakota6440.3×
West Virginia6260.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pleasanton, California audience
BrandAffinityCategory
Milwaukee Brewers3.51×Sports
Personal care1.81×Health
San Diego Padres4.47×Sports
Eyelash extensions2.49×Beauty & Wellness
Skin care1.54×Beauty & Wellness
San Jose Sharks5.85×Sports
Supermarket1.51×Shopping
Detroit Tigers1.92×Sports
Nail salon2.3×Beauty & Wellness
Real Madrid C.F.1.54×Sports
Manicure2.06×Beauty & Wellness
Hair care1.52×Beauty & Wellness
ULTA Beauty1.59×Beauty & Wellness
Artificial nails2.4×Beauty & Wellness
Street food1.91×Food & Beverages
Whataburger1.82×Food & Beverages
Louis Vuitton1.6×Fashion & Accessoires
Credit (finance)1.53×Business & Career
Non-alcoholic beverage2.02×Food & Beverages
FC Barcelona1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pleasanton, California audience
TraitClusterScore
Family OrientationCONSERVATISM1.54
Price SensitivityPREMIUM1.44
Urban LifestyleOPEN1.37
Career OrientationPOWER1.35
Healthy LifestyleBALANCE1.22
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Pleasanton, California
CountryShare
United States96.3%
Mexico1.7%
Malaysia1.2%

See Pleasanton, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Pleasanton, California have in United States?

Pleasanton, California has an estimated audience of 1,044,984 people in United States, concentrated in California and Texas.

What is the gender split and age of Pleasanton, California fans?

80.2% of Pleasanton, California fans are female, 19.8% are male, with an average age of 40.3 years.

Which brands do Pleasanton, California fans like most?

Pleasanton, California fans show strongest brand affinity for Milwaukee Brewers (3.51×), Personal care (1.81×), and San Diego Padres (4.47×) over the country average.

Where do Pleasanton, California fans live in United States?

Pleasanton, California fans in United States are most concentrated in California (reach 783,738), Texas (reach 263,520), and New York (reach 30,570). These three regions account for the largest share of the active audience.

What other brands do Pleasanton, California fans also like?

Beyond Pleasanton, California itself, the audience over-indexes on Personal care (1.81×), San Diego Padres (4.47×), Eyelash extensions (2.49×), and Skin care (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pleasanton, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.