Point and click Audience in United States

Point and click logo

Point and click has an estimated audience of 545,546 people in United States. 61.7% are female, 38.3% are male, average age 37.6. Top regions: California, New York, Texas. Top brand affinities: Racing, Northrop Grumman, Springfield, Illinois, Cachorros, Ohio State Buckeyes women's basketball.

The average Point and click fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Racing, Northrop Grumman, Springfield, Illinois, with strongest over-indexing on Racing (1.5× the country average). Demographically, the Point and click audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Point and click fans

Demographic split for Point and click audience in United States
MetricValue
Female61.7%
Male38.3%
Average age37.6
Estimated audience size545,546

Audience persona

The typical Point and click fan in United States is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Racing.

Top regions in United States

Top regions ranked by reach for Point and click in United States
RegionReachAffinity
California57,4070.96×
New York29,0180.95×
Texas28,8320.61×
Georgia20,9231.24×
Florida17,7800.48×
Arizona12,6421.13×
Alabama12,1881.6×
Illinois11,9870.66×
Pennsylvania11,4250.62×
Maryland11,1011.18×
Michigan10,3550.73×
Ohio9,7900.58×
Wisconsin9,6941.18×
Massachusetts9,1080.85×
Virginia8,7400.66×
New Jersey8,4900.61×
Tennessee8,4240.77×
Indiana8,3690.84×
Washington8,3680.76×
North Carolina7,7820.47×
Kansas7,0461.64×
South Carolina6,3290.77×
Missouri5,9720.68×
Oregon5,2720.84×
Minnesota5,2330.67×
Oklahoma5,0180.83×
Colorado4,6940.55×
Hawaii4,2061.79×
Louisiana3,8510.55×
Utah3,5560.73×
Mississippi3,4650.77×
Connecticut3,4570.63×
Kentucky3,4570.51×
Arkansas3,3350.74×
Nevada3,0510.58×
Idaho2,8821.05×
West Virginia2,8611.13×
Alaska2,8552.45×
Iowa2,5080.56×
Nebraska2,5000.91×
Montana2,4891.64×
South Dakota2,4561.95×
North Dakota2,3922.13×
New Hampshire2,3571.1×
New Mexico2,2960.84×
Rhode Island2,2761.31×
Maine2,2751.16×
Vermont2,2392.34×
Delaware2,0381.35×
Washington, District of Columbia1,4720.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Point and click audience
BrandAffinityCategory
Racing1.5×Cars & Mobility
Northrop Grumman1.53×Business & Career
Springfield, Illinois2.6×Travel & Leisure
Cachorros1.61×Pets & Animals
Ohio State Buckeyes women's basketball1.52×Sports
Jonah1.66×
Canino2.02×Travel & Leisure
Jbc2.41×Kids & Family
Apostrophe1.74×Literature
Country Garden1.51×Home & Garden
Goldberg Variations1.53×Music & Radio
Cachapa1.89×Food & Beverages
Cache Cache1.64×Fashion & Accessoires
Cachapa1.73×Food & Beverages
James Booker2.08×Music & Radio
James M. Cain1.56×Literature
Sona, Veneto1.92×
Caserta1.74×Travel & Leisure
Stag hunt1.65×Business & Career
Caccamo1.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Point and click audience
TraitClusterScore
TravellingTHRILL1.36
Quality AwarenessPREMIUM1.26
Family OrientationCONSERVATISM1.19
MindfulnessBALANCE1.04
Community OrientationOPEN1.04
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Point and click
CountryShare
United States27.8%
Malaysia5.5%
United Kingdom5.2%

See Point and click audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Point and click have in United States?

Point and click has an estimated audience of 545,546 people in United States, concentrated in California and New York.

What is the gender split and age of Point and click fans?

61.7% of Point and click fans are female, 38.3% are male, with an average age of 37.6 years.

Which brands do Point and click fans like most?

Point and click fans show strongest brand affinity for Racing (1.5×), Northrop Grumman (1.53×), and Springfield, Illinois (2.6×) over the country average.

Where do Point and click fans live in United States?

Point and click fans in United States are most concentrated in California (reach 57,407), New York (reach 29,018), and Texas (reach 28,832). These three regions account for the largest share of the active audience.

What other brands do Point and click fans also like?

Beyond Point and click itself, the audience over-indexes on Northrop Grumman (1.53×), Springfield, Illinois (2.6×), Cachorros (1.61×), and Ohio State Buckeyes women's basketball (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Point and click. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.