Pokémon TCG Pocket Audience in United States

Pokémon TCG Pocket has an estimated audience of 501,954 people in United States. 39.9% are female, 60.1% are male, average age 29.8. Top brand affinities: Pokémon, Indeed.com, Pokémon Trading Card Game, Google Maps, Collectible card game.

Top brand affinities include Pokémon, Indeed.com, Pokémon Trading Card Game, with strongest over-indexing on Pokémon (9.77× the country average). Demographically, the Pokémon TCG Pocket audience skews more male with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Games · Type: Video / Board Game · Subtype: Card game

Demographics of Pokémon TCG Pocket fans

Demographic split for Pokémon TCG Pocket audience in United States
MetricValue
Female39.9%
Male60.1%
Average age29.8
Estimated audience size501,954

Audience persona

The typical Pokémon TCG Pocket fan in United States is more male, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon TCG Pocket audience
BrandAffinityCategory
Pokémon9.77×Games
Indeed.com4.06×Business & Career
Pokémon Trading Card Game16.61×Games
Google Maps3.57×Internet & Social Media
Collectible card game7.88×Games
Anime and manga fandom5.15×Literature
Superman2.23×Movies & TV
Beetlejuice3.74×Movies & TV
Apple Store5.27×Shopping
Hatsune Miku14.98×Literature
Mobile game2.9×Games
Aaron Rodgers4.07×Sports
The Legend of Zelda6.27×Games
Enterprise Rent-A-Car3.68×Cars & Mobility
Rick and Morty4.41×Movies & TV
League of Legends4.87×Games
Kia Sportage12.28×Cars & Mobility
Capital One2.31×Business & Career
Shōnen manga5.51×Literature
Role-playing games3.25×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon TCG Pocket audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.17
Early Adopter MentalityPOWER1.63
Social Media UsageJOY1.1
ExtroversionTHRILL1.08
Pet OwnershipJOY1.07
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Pokémon TCG Pocket
CountryShare
United States28.0%
Germany17.3%
France10.4%

See Pokémon TCG Pocket audiences in other countries

More Card game audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon TCG Pocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.