Professional Bull Riders Audience in United States

Professional Bull Riders has an estimated audience of 3,445,330 people in United States. 44.1% are female, 55.9% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Boot Barn, Ariat, Houston Astros, Rodeo, Draught beer.

The average Professional Bull Riders fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boot Barn, Ariat, Houston Astros, with strongest over-indexing on Boot Barn (9.31× the country average). Demographically, the Professional Bull Riders audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of Professional Bull Riders fans

Demographic split for Professional Bull Riders audience in United States
MetricValue
Female44.1%
Male55.9%
Average age38.4
Estimated audience size3,445,330

Audience persona

The typical Professional Bull Riders fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Boot Barn.

Top regions in United States

Top regions ranked by reach for Professional Bull Riders in United States
RegionReachAffinity
California305,2450.81×
Texas298,2111.01×
Florida145,9800.63×
Virginia124,5741.48×
New York111,1690.58×
Georgia105,6651×
Ohio101,5240.96×
Illinois97,5720.85×
North Carolina92,9380.9×
Arizona85,2991.21×
Missouri84,7461.53×
Pennsylvania84,4030.73×
Tennessee68,6090.99×
Washington67,5460.98×
Indiana66,7651.06×
Oklahoma66,3741.73×
Kentucky57,1301.32×
Michigan56,0870.62×
New Mexico49,1112.84×
Wisconsin46,3700.89×
Colorado46,1520.85×
Kansas40,6801.5×
Utah39,8811.29×
Arkansas38,6521.36×
Oregon37,9930.96×
Alabama37,2090.77×
New Jersey36,7470.42×
Massachusetts36,5190.54×
South Carolina36,2890.7×
Nevada34,1741.03×
Louisiana31,3620.71×
Minnesota29,4540.6×
Idaho26,7521.55×
Maryland26,3830.45×
Iowa25,6090.9×
Connecticut23,1830.67×
Nebraska21,0971.22×
Mississippi19,3710.68×
Montana19,1752.01×
South Dakota16,3572.05×
West Virginia15,5000.97×
Maine10,3530.84×
New Hampshire10,3410.76×
North Dakota10,2961.45×
Wyoming9,0971.78×
Hawaii5,6200.38×
Washington, District of Columbia4,7740.46×
Rhode Island4,7630.43×
Vermont4,3830.72×
Delaware3,6710.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professional Bull Riders audience
BrandAffinityCategory
Boot Barn9.31×Fashion & Accessoires
Ariat9.55×Fashion & Accessoires
Houston Astros5.11×Sports
Rodeo3.76×Sports
Draught beer7.59×Food & Beverages
AutoZone2.15×Cars & Mobility
Livestock2.13×Pets & Animals
Tractor Supply Company3.29×Shopping
San Francisco 49ers3.45×Sports
Scooby-Doo2.35×Movies & TV
Mongolia4.23×Travel & Leisure
Stetson13.55×Fashion & Accessoires
Eyebrow2.79×Beauty & Wellness
Diesel engine3.6×Cars & Mobility
Western wear2.25×Fashion & Accessoires
Tattoos1.63×Fashion & Accessoires
Willie Nelson4.12×Music & Radio
Hobby Lobby1.55×Home & Garden
Alpine skiing2.9×Sports
Los Angeles Dodgers2.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professional Bull Riders audience
TraitClusterScore
PatriotismCONSERVATISM1.8
ExtroversionTHRILL1.34
Sports ActivityPOWER1.22
DIY MentalityTHRILL1.14
Risk AppetiteTHRILL1.09
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Professional Bull Riders
CountryShare
United States58.8%
Japan11.7%
Canada3.6%

See Professional Bull Riders audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Professional Bull Riders have in United States?

Professional Bull Riders has an estimated audience of 3,445,330 people in United States, concentrated in California and Texas.

What is the gender split and age of Professional Bull Riders fans?

44.1% of Professional Bull Riders fans are female, 55.9% are male, with an average age of 38.4 years.

Which brands do Professional Bull Riders fans like most?

Professional Bull Riders fans show strongest brand affinity for Boot Barn (9.31×), Ariat (9.55×), and Houston Astros (5.11×) over the country average.

Where do Professional Bull Riders fans live in United States?

Professional Bull Riders fans in United States are most concentrated in California (reach 305,245), Texas (reach 298,211), and Florida (reach 145,980). These three regions account for the largest share of the active audience.

What other brands do Professional Bull Riders fans also like?

Beyond Professional Bull Riders itself, the audience over-indexes on Ariat (9.55×), Houston Astros (5.11×), Rodeo (3.76×), and Draught beer (7.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional Bull Riders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.