Rascasse Audience Intelligence

Profit (accounting) Audience in United States

A data profile of the people who buy, follow and care about Profit (accounting) in United States — modelled from more than twelve digital signal sources. Profit (accounting) has an estimated audience of 12,460,000 people in United States.

#1903among Topic in United States#290in Business & Career

Profit (accounting) fans in United States are concentrated in California, with strong brand affinity for Innovation.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Innovation, Real property, Nonprofit organization, with strongest over-indexing on Innovation (2.57× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Profit (accounting) fan in United States shows strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Profit (accounting) profile in United States.

Audience size
12.5M
in United States
Country rank
#2863
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Profit (accounting) fans

Fig. 02

Gender split

Demographic split for Profit (accounting) audience in United States
MetricValue
Estimated audience size12,460,000
Fig. 04

Worldwide distribution

18.2%

of the worldwide Profit (accounting) audience comes from United States.

Worldwide audience distribution share by country for Profit (accounting)
CountryShare
United States18.2%
United Kingdom5.2%
Indonesia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Profit (accounting) audience in United States is strongest.

Fig. 05

Top regions by affinity

Profit (accounting) fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~90K2.28×
02New York~1M1.60×
03Georgia~500K1.39×
04Alabama~200K1.39×
05Virginia~400K1.38×
06Mississippi~100K1.32×
07Texas~1.5M1.30×
08North Carolina~500K1.29×
09Maryland~300K1.24×
10Louisiana~200K1.22×
11South Carolina~200K1.21×
12Florida~1M1.15×
13Indiana~200K1.09×
14Tennessee~300K1.06×
15Kentucky~200K1.05×
16Washington, District of Columbia~40K1.05×
17California~1.5M1.04×
18Arizona~300K1.04×
19Minnesota~200K1.03×
20Arkansas~100K1.03×
21Oklahoma~100K1.02×
22Washington~300K1.01×
23Massachusetts~200K1.00×
24Missouri~200K0.98×
25Kansas~100K0.98×
26Hawaii~50K0.96×
27Pennsylvania~400K0.94×
28Delaware~30K0.94×
29Michigan~300K0.92×
30Nebraska~60K0.92×
31Alaska~20K0.92×
32Illinois~400K0.91×
33New Jersey~300K0.91×
34Oregon~100K0.90×
35Ohio~300K0.89×
36Nevada~100K0.89×
37New Mexico~60K0.89×
38West Virginia~50K0.88×
39North Dakota~20K0.87×
40Iowa~90K0.86×
41Connecticut~100K0.85×
42Utah~90K0.84×
43South Dakota~20K0.84×
44Idaho~50K0.83×
45Vermont~20K0.79×
46Montana~30K0.78×
47Wisconsin~100K0.77×
48Colorado~100K0.76×
49New Hampshire~40K0.75×
50Maine~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Profit (accounting), United States
0.75×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Profit (accounting) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Profit (accounting) audience
#·InterestCategoryAffinity×
01Affiliate marketingBusiness & Career2.58×
02InnovationBusiness & Career2.57×
03Sustainable energyHome & Garden2.55×
04Tesla MotorsCars & Mobility2.45×
05Real propertyHome & Garden2.37×
06Master of Business AdministrationBusiness & Career2.19×
07Renewable energyBusiness & Career2.15×
08Stock marketBusiness & Career2.07×
09Microwave ovenHome & Garden1.85×
10NASDAQBusiness & Career1.79×
11Charitable organizationPolitics & Society1.75×
12PhilanthropyArts & Culture1.74×
13Life insuranceBusiness & Career1.74×
14Ace HardwareHome & Garden1.68×
15United Parcel ServiceBusiness & Career1.60×
16Solar energyHome & Garden1.60×
17Online newspaperNews1.57×
18Nonprofit organizationPolitics & Society1.53×
19GeneticsKids & Family1.53×
20Hardware storeHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Profit (accounting) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Profit (accounting) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.82×
Quality AwarenessPREMIUM1.63×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Profit (accounting) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
ExtroversionTHRILL0.69×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Profit (accounting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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