Rascasse Audience Intelligence

Propane Audience in United States

A data profile of the people who buy, follow and care about Propane in United States — modelled from more than twelve digital signal sources. Propane has an estimated audience of 3,258,531 people in United States.

#4864among Topic in United States#385in Technology & Electronics

The average Propane fan in United States is 46.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lawn mower, Hardware store, Natural gas, with strongest over-indexing on Lawn mower (4.18× the country average).

Demographically, the Propane audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Propane fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Lawn mower.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Propane profile in United States.

Audience size
3.3M
in United States
Gender
36.0%♀
64.0% male
Age
46.4
average years
Country rank
#9576
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Propane fans

36.0% are female, 64.0% are male, average age 46.4.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Propane audience in United States
MetricValue
Female36.0%
Male64.0%
Average age46.4
Estimated audience size3,258,531
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Propane audience in United States
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4923%
50+39%
Fig. 04

Worldwide distribution

58.4%

of the worldwide Propane audience comes from United States.

Worldwide audience distribution share by country for Propane
CountryShare
United States58.4%
Canada8.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Propane audience in United States is strongest.

Fig. 05

Top regions by affinity

Propane fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~30K1.83×
02Montana~10K1.56×
03Wyoming~7K1.43×
04Alaska~9K1.36×
05Washington~90K1.31×
06Oklahoma~50K1.28×
07Idaho~20K1.25×
08Oregon~50K1.21×
09Hawaii~20K1.19×
10Maine~10K1.19×
11Arkansas~30K1.17×
12Tennessee~70K1.12×
13West Virginia~20K1.11×
14Texas~300K1.10×
15North Carolina~100K1.10×
16Vermont~6K1.10×
17Arizona~70K1.09×
18Utah~30K1.08×
19Mississippi~30K1.02×
20New Hampshire~10K1.02×
21South Carolina~50K1.01×
22South Dakota~8K1.01×
23Pennsylvania~100K1.00×
24Colorado~50K1.00×
25California~400K0.98×
26Kentucky~40K0.98×
27North Dakota~6K0.96×
28Kansas~20K0.93×
29Virginia~70K0.92×
30Michigan~80K0.91×
31Alabama~40K0.91×
32Nevada~30K0.91×
33Louisiana~40K0.90×
34Ohio~90K0.88×
35Missouri~50K0.86×
36Indiana~50K0.85×
37Delaware~8K0.85×
38Rhode Island~9K0.82×
39Georgia~80K0.81×
40Massachusetts~50K0.81×
41Connecticut~30K0.81×
42Nebraska~10K0.81×
43Minnesota~40K0.79×
44Iowa~20K0.77×
45Maryland~40K0.76×
46Wisconsin~40K0.75×
47New York~100K0.72×
48New Jersey~60K0.71×
49Florida~100K0.67×
50Illinois~70K0.63×
Fig. 06

Affinity by region

Affinity by region — Propane, United States
0.63×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Propane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Propane audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden4.18×
02Natural gasCars & Mobility4.15×
03Solar panelHome & Garden2.99×
04Hardware storeHome & Garden2.95×
05Discount TireShopping2.75×
06Microwave ovenHome & Garden2.65×
07Sustainable energyHome & Garden2.61×
08Real propertyHome & Garden2.45×
09Renewable energyBusiness & Career2.42×
10NASDAQBusiness & Career2.38×
11Air conditioningTechnology & Electronics2.37×
12United Parcel ServiceBusiness & Career2.36×
13AuctionShopping2.26×
14Solar energyHome & Garden2.15×
15Ace HardwareHome & Garden2.06×
16MenardsHome & Garden2.01×
17Home AppliancesHome & Garden1.90×
18GrillingFood & Beverages1.68×
19AutoZoneCars & Mobility1.64×
20EnergyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Propane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Propane audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.75×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Propane audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
MindfulnessBALANCE0.68×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Propane have in United States?

Propane has an estimated audience of 3,258,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Propane fans?

36.0% of Propane fans are female, 64.0% are male, with an average age of 46.4 years.

03

Which brands do Propane fans like most?

Propane fans show strongest brand affinity for Lawn mower (4.18×), Hardware store (2.95×), and Natural gas (4.15×) over the country average.

04

Where do Propane fans live in United States?

Propane fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Propane fans also like?

Beyond Propane itself, the audience over-indexes on Hardware store (2.95×), Natural gas (4.15×), United Parcel Service (2.36×), and Home Appliances (1.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Propane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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