Rawlings Sporting Goods Audience in United States

Rawlings Sporting Goods logo

Rawlings Sporting Goods has an estimated audience of 526,491 people in United States. 19.1% are female, 80.9% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Roger Daltrey, Lulu 黃路梓茵, Product design, Pro-Ject, Urban Outfitters.

The average Rawlings Sporting Goods fan in United States is 28.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roger Daltrey, Lulu 黃路梓茵, Product design, with strongest over-indexing on Roger Daltrey (48.25× the country average). Demographically, the Rawlings Sporting Goods audience skews more male with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Rawlings Sporting Goods fans

Demographic split for Rawlings Sporting Goods audience in United States
MetricValue
Female19.1%
Male80.9%
Average age28.0
Estimated audience size526,491

Audience persona

The typical Rawlings Sporting Goods fan in United States is more male, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roger Daltrey.

Top regions in United States

Top regions ranked by reach for Rawlings Sporting Goods in United States
RegionReachAffinity
California67,1911.16×
Texas48,7301.08×
Florida35,9201.01×
New York24,0340.82×
Missouri21,3702.52×
Illinois18,8461.07×
Pennsylvania18,5091.04×
Georgia15,9380.98×
Ohio15,7430.97×
North Carolina14,3410.91×
Arizona12,7751.19×
New Jersey11,4620.86×
Michigan10,7420.78×
Tennessee10,6951.01×
Virginia10,5980.83×
Washington10,1590.96×
Indiana10,0081.04×
Alabama7,8671.07×
South Carolina7,5100.95×
Minnesota7,3330.97×
Louisiana7,3031.08×
Wisconsin7,1950.91×
Massachusetts7,1480.69×
Kentucky7,0361.07×
Oklahoma6,8731.18×
Colorado6,5580.79×
Maryland6,4780.72×
Iowa5,9511.37×
Mississippi5,8381.35×
Connecticut4,9230.93×
Oregon4,7880.79×
Arkansas4,7861.1×
Utah4,5250.96×
Kansas4,5241.09×
Nevada3,6220.71×
New Mexico3,1351.19×
Nebraska2,9541.12×
Idaho2,6501×
West Virginia2,4671.01×
Hawaii2,4131.07×
Montana1,5481.06×
New Hampshire1,5360.74×
Maine1,4970.79×
Wyoming1,4191.82×
North Dakota1,2781.18×
South Dakota1,1090.91×
Delaware1,0900.75×
Rhode Island1,0810.65×
Washington, District of Columbia8490.54×
Alaska6510.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rawlings Sporting Goods audience
BrandAffinityCategory
Roger Daltrey48.25×Movies & TV
Lulu 黃路梓茵8.71×Movies & TV
Product design4×Business & Career
Pro-Ject6.1×Music & Radio
Urban Outfitters2.67×Shopping
Alaska2.2×Travel & Leisure
Bugatti Chiron10.56×Cars & Mobility
UK garage5.13×Music & Radio
Mount Kilimanjaro15.91×Travel & Leisure
Elsword14.91×Games
Rajasthan15.08×Travel & Leisure
Graham Greene5.18×Literature
JTV (Indonesia)4.27×
Thom Browne7.51×Fashion & Accessoires
Regional styles of Mexican music2.19×Music & Radio
Bridget Jones: The Edge of Reason14.74×Movies & TV
Arco Iris14.07×Music & Radio
Monogram2.66×Home & Garden
Urban horticulture2.34×Home & Garden
JDSU1.96×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rawlings Sporting Goods audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
Family OrientationCONSERVATISM1.7
Early Adopter MentalityPOWER1.52
Sports ActivityPOWER1.51
Luxury OrientationPREMIUM1.47
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Rawlings Sporting Goods
CountryShare
United States77.3%
Canada7.9%
Japan4.1%

See Rawlings Sporting Goods audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Rawlings Sporting Goods have in United States?

Rawlings Sporting Goods has an estimated audience of 526,491 people in United States, concentrated in California and Texas.

What is the gender split and age of Rawlings Sporting Goods fans?

19.1% of Rawlings Sporting Goods fans are female, 80.9% are male, with an average age of 28.0 years.

Which brands do Rawlings Sporting Goods fans like most?

Rawlings Sporting Goods fans show strongest brand affinity for Roger Daltrey (48.25×), Lulu 黃路梓茵 (8.71×), and Product design (4×) over the country average.

Where do Rawlings Sporting Goods fans live in United States?

Rawlings Sporting Goods fans in United States are most concentrated in California (reach 67,191), Texas (reach 48,730), and Florida (reach 35,920). These three regions account for the largest share of the active audience.

What other brands do Rawlings Sporting Goods fans also like?

Beyond Rawlings Sporting Goods itself, the audience over-indexes on Lulu 黃路梓茵 (8.71×), Product design (4×), Pro-Ject (6.1×), and Urban Outfitters (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rawlings Sporting Goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.