Rodan + Fields Audience in United States
Rodan + Fields has an estimated audience of 329,038 people in United States. 87.2% are female, 12.8% are male, average age 37.7. Top brand affinities: Certified diabetes educator, Product design, Bugatti Chiron, Historic site, 9NEWS (KUSA).
Top brand affinities include Certified diabetes educator, Product design, Bugatti Chiron, with strongest over-indexing on Certified diabetes educator (47.6× the country average). Demographically, the Rodan + Fields audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Rodan + Fields fans
| Metric | Value |
|---|---|
| Female | 87.2% |
| Male | 12.8% |
| Average age | 37.7 |
| Estimated audience size | 329,038 |
Audience persona
The typical Rodan + Fields fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Certified diabetes educator.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Certified diabetes educator | 47.6× | Business & Career |
| Product design | 4.35× | Business & Career |
| Bugatti Chiron | 18.84× | Cars & Mobility |
| Historic site | 7.23× | Arts & Culture |
| 9NEWS (KUSA) | 5.49× | Movies & TV |
| Combat sport | 1.57× | Sports |
| Home equity | 1.71× | Home & Garden |
| JDSU | 2.61× | Business & Career |
| Kansas | 1.95× | Travel & Leisure |
| Tierra caliente | 5.73× | Travel & Leisure |
| Mothercare | 2.24× | Kids & Family |
| Goop | 3.41× | Internet & Social Media |
| Regional styles of Mexican music | 1.6× | Music & Radio |
| Governor of Michigan | 4.12× | Politics & Society |
| Saving | 1.63× | Business & Career |
| Fairy godmother | 4.03× | Literature |
| Enid, Oklahoma | 5.38× | Travel & Leisure |
| Soldering iron | 1.62× | Home & Garden |
| Eddie Lacy | 7.11× | Sports |
| La Jolla | 4.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.57 |
| Design Affinity | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.34 |
| Creativity | OPEN | 1.3 |
| Indulgence | JOY | 1.27 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.1% |
| Canada | 2.3% |
| Australia | 2.0% |
See Rodan + Fields audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,454,506)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rodan + Fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.