Rascasse Audience Intelligence

Rodan + Fields Target Market in United States

A data profile of the people who buy, follow and care about Rodan + Fields in United States — modelled from more than twelve digital signal sources. Rodan + Fields has an estimated audience of 328,517 people in United States.

#60among Personal care in United States#4767among Brand in United States#465in Beauty & Wellness

The average Rodan + Fields fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avène, Eucerin, QVC, with strongest over-indexing on Avène (37.08× the country average).

Demographically, the Rodan + Fields audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rodan + Fields fan in United States is more female, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Avène.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rodan + Fields profile in United States.

Audience size
329K
in United States
Gender
87.2%♀
12.8% male
Age
37.7
average years
Country rank
#46120
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rodan + Fields

87.2% are female, 12.8% are male, average age 37.7.

Fig. 02

Gender split

87.2%
Female
12.8%
Male
Demographic split for Rodan + Fields audience in United States
MetricValue
Female87.2%
Male12.8%
Average age37.7
Estimated audience size328,517
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Rodan + Fields audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3926%
40-4923%
50+12%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Rodan + Fields audience comes from United States.

Worldwide audience distribution share by country for Rodan + Fields
CountryShare
United States91.0%
Canada2.3%
Australia2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rodan + Fields audience in United States is strongest.

Fig. 05

Top regions by affinity

Rodan + Fields customers by region in United States
#RegionReachAffinity×
01Alabama~6K1.23×
02Idaho~2K1.23×
03Mississippi~3K1.22×
04Oklahoma~4K1.21×
05South Dakota<1K1.21×
06Iowa~3K1.18×
07Minnesota~5K1.16×
08Tennessee~7K1.14×
09North Dakota<1K1.14×
10Arkansas~3K1.13×
11Nebraska~2K1.13×
12Hawaii~2K1.13×
13Kansas~3K1.11×
14Louisiana~5K1.10×
15Montana<1K1.06×
16Alaska<1K1.06×
17California~40K1.01×
18Missouri~5K1.00×
19Colorado~5K1.00×
20Kentucky~4K1.00×
21Wisconsin~5K0.99×
22Maine~1K0.99×
23Georgia~10K0.98×
24South Carolina~5K0.98×
25Ohio~10K0.97×
26Connecticut~3K0.97×
27West Virginia~1K0.96×
28Utah~3K0.95×
29New Hampshire~1K0.95×
30Vermont<1K0.95×
31North Carolina~9K0.94×
32Delaware<1K0.94×
33Texas~30K0.93×
34Virginia~7K0.93×
35New Mexico~2K0.93×
36Rhode Island<1K0.92×
37Illinois~10K0.91×
38Oregon~3K0.91×
39Washington, District of Columbia<1K0.88×
40Washington~6K0.87×
41Florida~20K0.86×
42Michigan~7K0.86×
43Arizona~6K0.86×
44Indiana~5K0.86×
45Nevada~3K0.85×
46Pennsylvania~9K0.83×
47Massachusetts~5K0.83×
48New Jersey~7K0.82×
49New York~10K0.80×
50Maryland~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Rodan + Fields, United States
0.75×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rodan + Fields audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rodan + Fields audience
#·InterestCategoryAffinity×
01AvèneBeauty & Wellness37.08×
02EucerinBeauty & Wellness36.33×
03VichyBeauty & Wellness19.12×
04KérastaseBeauty & Wellness18.35×
05SkinCeuticalsBeauty & Wellness14.53×
06DermalogicaBeauty & Wellness12.76×
07QVCMovies & TV9.89×
08Multi-level marketingBusiness & Career7.17×
09Weather forecastingHome & Garden5.87×
10Bath and BodyworksShopping4.06×
11Anti-aging creamBeauty & Wellness4.02×
12MoisturizerHome & Garden4.00×
13Discount storesShopping3.96×
14Mortgage loansBusiness & Career3.65×
15Shopping mallsShopping3.37×
16PinterestInternet & Social Media3.31×
17FedExBusiness & Career3.20×
18AirbnbTravel & Leisure2.89×
19Organic foodFood & Beverages2.54×
20FurnitureHome & Garden2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rodan + Fields audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rodan + Fields audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
Price SensitivityPREMIUM1.89×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rodan + Fields audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Risk AppetiteTHRILL0.70×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rodan + Fields's target market in United States?

Rodan + Fields's target market in United States covers an estimated 328,517 people, concentrated in California and Texas.

02

What is the gender split and age of Rodan + Fields customers?

87.2% of the Rodan + Fields audience are female, 12.8% are male, with an average age of 37.7 years.

03

Which brands do Rodan + Fields fans like most?

Rodan + Fields fans show strongest brand affinity for Avène (37.08×), Eucerin (36.33×), and QVC (9.89×) over the country average.

04

Where do Rodan + Fields fans live in United States?

Rodan + Fields fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rodan + Fields fans also like?

Beyond Rodan + Fields itself, the audience over-indexes on Eucerin (36.33×), QVC (9.89×), Kérastase (18.35×), and Pinterest (3.31×) compared to the United States average.

Appendix

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See Rodan + Fields audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodan + Fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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