Rascasse Audience Intelligence

Roja Target Market in United States

A data profile of the people who buy, follow and care about Roja in United States — modelled from more than twelve digital signal sources. Roja has an estimated audience of 369,740 people in United States.

#32among Fragrances in United States#4481among Brand in United States#445in Beauty & Wellness

The average Roja fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Nebraska.

Top brand affinities include Milwaukee Brewers, Atlético Madrid, San Diego Padres, with strongest over-indexing on Milwaukee Brewers (6.41× the country average).

Demographically, the Roja audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roja fan in United States is more male, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roja profile in United States.

Audience size
370K
in United States
Gender
36.8%♀
63.2% male
Age
36.6
average years
Country rank
#43331
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roja

36.8% are female, 63.2% are male, average age 36.6.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Roja audience in United States
MetricValue
Female36.8%
Male63.2%
Average age36.6
Estimated audience size369,740
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Roja audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3924%
40-4919%
50+11%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Roja audience comes from United States.

Worldwide audience distribution share by country for Roja
CountryShare
Mexico25.5%
Colombia15.9%
United States15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roja audience in United States is strongest.

Fig. 05

Top regions by affinity

Roja customers by region in United States
#RegionReachAffinity×
01Nebraska~30K16.14×
02Texas~40K1.13×
03Washington, District of Columbia~1K1.07×
04New Jersey~10K1.03×
05Iowa~3K0.99×
06New York~20K0.97×
07Florida~20K0.96×
08California~40K0.93×
09Colorado~5K0.89×
10Vermont<1K0.89×
11Kansas~3K0.88×
12Alaska<1K0.88×
13Maryland~6K0.87×
14Louisiana~4K0.87×
15Virginia~8K0.86×
16South Dakota<1K0.86×
17North Dakota<1K0.86×
18Arkansas~3K0.85×
19Delaware<1K0.84×
20Montana<1K0.83×
21Connecticut~3K0.82×
22Nevada~3K0.82×
23Hawaii~1K0.82×
24Rhode Island<1K0.81×
25Illinois~10K0.80×
26Georgia~9K0.80×
27Oklahoma~3K0.80×
28Washington~6K0.79×
29Massachusetts~6K0.79×
30West Virginia~1K0.79×
31Maine~1K0.79×
32Indiana~5K0.78×
33Utah~3K0.78×
34New Mexico~1K0.78×
35New Hampshire~1K0.78×
36Idaho~1K0.77×
37North Carolina~8K0.76×
38Tennessee~6K0.76×
39Oregon~3K0.75×
40Mississippi~2K0.75×
41Missouri~4K0.73×
42Pennsylvania~9K0.72×
43Ohio~8K0.72×
44Arizona~5K0.72×
45Kentucky~3K0.72×
46South Carolina~4K0.70×
47Michigan~7K0.69×
48Alabama~3K0.68×
49Minnesota~3K0.66×
50Wisconsin~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Roja, United States
0.64×1.00×16.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roja audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roja audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports20.15×
02Real SociedadSports12.86×
03Atlético MadridSports12.46×
04San Diego PadresSports8.30×
05Colorado RockiesSports7.86×
06Milwaukee BrewersSports6.41×
07HandballSports5.61×
08ShakiraMusic & Radio5.60×
09Pittsburgh PiratesSports5.07×
10Paris Saint-GermainSports4.89×
11Public transportCars & Mobility4.08×
12Detroit TigersSports3.91×
13FanaticsFashion & Accessoires3.40×
14Real Madrid C.F.Sports3.19×
15WhataburgerFood & Beverages3.10×
16Sports clubSports3.08×
17FC BarcelonaSports2.91×
18T-MobileTechnology & Electronics2.27×
19CVS PharmacyShopping2.22×
20WalgreensShopping2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roja audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roja audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
Need for SecurityCONSERVATISM1.31×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roja audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.18×
MindfulnessBALANCE0.42×
Design AffinityPREMIUM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roja's target market in United States?

Roja's target market in United States covers an estimated 369,740 people, concentrated in California and Texas.

02

What is the gender split and age of Roja customers?

36.8% of the Roja audience are female, 63.2% are male, with an average age of 36.6 years.

03

Which brands do Roja fans like most?

Roja fans show strongest brand affinity for Milwaukee Brewers (6.41×), Atlético Madrid (12.46×), and San Diego Padres (8.3×) over the country average.

04

Where do Roja fans live in United States?

Roja fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Nebraska (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Roja fans also like?

Beyond Roja itself, the audience over-indexes on Atlético Madrid (12.46×), San Diego Padres (8.3×), Detroit Tigers (3.91×), and Public transport (4.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Roja audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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