Roja Audience in United States
Roja has an estimated audience of 369,081 people in United States. 36.8% are female, 63.2% are male, average age 36.6. Top regions: California, Texas, Nebraska. Top brand affinities: Real Madrid C.F., Milwaukee Brewers, San Diego Padres, Atlético Madrid, Detroit Tigers.
The average Roja fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Nebraska. Top brand affinities include Real Madrid C.F., Milwaukee Brewers, San Diego Padres, with strongest over-indexing on Real Madrid C.F. (3.59× the country average). Demographically, the Roja audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Roja fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 36.6 |
| Estimated audience size | 369,081 |
Audience persona
The typical Roja fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Real Madrid C.F..
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,401 | 0.95× |
| Texas | 36,680 | 1.16× |
| Nebraska | 31,211 | 16.86× |
| Florida | 23,662 | 0.95× |
| New York | 19,306 | 0.94× |
| Illinois | 10,188 | 0.83× |
| Georgia | 9,502 | 0.84× |
| New Jersey | 9,392 | 1× |
| Pennsylvania | 8,961 | 0.72× |
| North Carolina | 8,513 | 0.77× |
| Ohio | 8,356 | 0.73× |
| Virginia | 7,972 | 0.89× |
| Michigan | 6,976 | 0.72× |
| Washington | 5,920 | 0.8× |
| Massachusetts | 5,778 | 0.79× |
| Maryland | 5,578 | 0.88× |
| Tennessee | 5,245 | 0.71× |
| Arizona | 4,968 | 0.66× |
| Colorado | 4,946 | 0.85× |
| Indiana | 4,479 | 0.66× |
| Missouri | 3,889 | 0.65× |
| Louisiana | 3,369 | 0.71× |
| Minnesota | 3,163 | 0.6× |
| South Carolina | 3,057 | 0.55× |
| Iowa | 3,015 | 0.99× |
| Oregon | 2,848 | 0.67× |
| Wisconsin | 2,792 | 0.5× |
| Kentucky | 2,671 | 0.58× |
| Connecticut | 2,597 | 0.7× |
| Oklahoma | 2,563 | 0.63× |
| Alabama | 2,561 | 0.5× |
| Nevada | 2,541 | 0.71× |
| Kansas | 2,382 | 0.82× |
| Utah | 2,306 | 0.7× |
| Arkansas | 2,236 | 0.74× |
| Mississippi | 1,504 | 0.49× |
| Washington, District of Columbia | 1,302 | 1.17× |
| Idaho | 882 | 0.48× |
| New Mexico | 824 | 0.45× |
| Hawaii | 758 | 0.48× |
| New Hampshire | 708 | 0.49× |
| West Virginia | 669 | 0.39× |
| Delaware | 647 | 0.63× |
| Rhode Island | 551 | 0.47× |
| Montana | 499 | 0.49× |
| Maine | 494 | 0.37× |
| South Dakota | 431 | 0.5× |
| Vermont | 430 | 0.66× |
| North Dakota | 299 | 0.39× |
| Alaska | 286 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 3.59× | Sports |
| Milwaukee Brewers | 5.37× | Sports |
| San Diego Padres | 7.48× | Sports |
| Atlético Madrid | 10.65× | Sports |
| Detroit Tigers | 2.82× | Sports |
| T-Mobile | 1.76× | Technology & Electronics |
| FC Barcelona | 2.58× | Sports |
| Cristiano Ronaldo | 4.04× | Sports |
| Public transport | 2.53× | Cars & Mobility |
| Shakira | 4.2× | Music & Radio |
| Colorado Rockies | 4.96× | Sports |
| Pittsburgh Pirates | 3.76× | Sports |
| Neymar | 4.81× | Sports |
| Manchester City F.C. | 2.78× | Sports |
| J Balvin | 5.12× | Music & Radio |
| Juventus F.C. | 3.59× | Sports |
| Table tennis | 3.72× | Sports |
| Sports club | 2.14× | Sports |
| Valencia CF | 7.86× | Sports |
| Paris Saint-Germain | 3.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.18 |
| Risk Appetite | THRILL | 1.09 |
| Price Sensitivity | PREMIUM | 1.04 |
| Urban Lifestyle | OPEN | 1.02 |
| Convenience Orientation | PREMIUM | 1 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 25.5% |
| United States | 15.7% |
| Colombia | 15.4% |
See Roja audiences in other countries
More Fragrances audiences in United States
- Fragrances (54,463,041)
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- Charlie (fragrance) (2,707,200)
- Paris Hilton (fragrance) (2,160,440)
- Parfum (1,985,782)
Frequently asked questions
How many fans does Roja have in United States?
Roja has an estimated audience of 369,081 people in United States, concentrated in California and Texas.
What is the gender split and age of Roja fans?
36.8% of Roja fans are female, 63.2% are male, with an average age of 36.6 years.
Which brands do Roja fans like most?
Roja fans show strongest brand affinity for Real Madrid C.F. (3.59×), Milwaukee Brewers (5.37×), and San Diego Padres (7.48×) over the country average.
Where do Roja fans live in United States?
Roja fans in United States are most concentrated in California (reach 38,401), Texas (reach 36,680), and Nebraska (reach 31,211). These three regions account for the largest share of the active audience.
What other brands do Roja fans also like?
Beyond Roja itself, the audience over-indexes on Milwaukee Brewers (5.37×), San Diego Padres (7.48×), Atlético Madrid (10.65×), and Detroit Tigers (2.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Roja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.