Roja Audience in United States

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Roja has an estimated audience of 369,081 people in United States. 36.8% are female, 63.2% are male, average age 36.6. Top regions: California, Texas, Nebraska. Top brand affinities: Minnesota, Panama, Spinal muscular atrophy, iZombie, JTV (Indonesia).

The average Roja fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Nebraska. Top brand affinities include Minnesota, Panama, Spinal muscular atrophy, with strongest over-indexing on Minnesota (2.45× the country average). Demographically, the Roja audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Roja fans

Demographic split for Roja audience in United States
MetricValue
Female36.8%
Male63.2%
Average age36.6
Estimated audience size369,081

Audience persona

The typical Roja fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Roja in United States
RegionReachAffinity
California38,4010.95×
Texas36,6801.16×
Nebraska31,21116.86×
Florida23,6620.95×
New York19,3060.94×
Illinois10,1880.83×
Georgia9,5020.84×
New Jersey9,3921×
Pennsylvania8,9610.72×
North Carolina8,5130.77×
Ohio8,3560.73×
Virginia7,9720.89×
Michigan6,9760.72×
Washington5,9200.8×
Massachusetts5,7780.79×
Maryland5,5780.88×
Tennessee5,2450.71×
Arizona4,9680.66×
Colorado4,9460.85×
Indiana4,4790.66×
Missouri3,8890.65×
Louisiana3,3690.71×
Minnesota3,1630.6×
South Carolina3,0570.55×
Iowa3,0150.99×
Oregon2,8480.67×
Wisconsin2,7920.5×
Kentucky2,6710.58×
Connecticut2,5970.7×
Oklahoma2,5630.63×
Alabama2,5610.5×
Nevada2,5410.71×
Kansas2,3820.82×
Utah2,3060.7×
Arkansas2,2360.74×
Mississippi1,5040.49×
Washington, District of Columbia1,3021.17×
Idaho8820.48×
New Mexico8240.45×
Hawaii7580.48×
New Hampshire7080.49×
West Virginia6690.39×
Delaware6470.63×
Rhode Island5510.47×
Montana4990.49×
Maine4940.37×
South Dakota4310.5×
Vermont4300.66×
North Dakota2990.39×
Alaska2860.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roja audience
BrandAffinityCategory
Minnesota2.45×Travel & Leisure
Panama4.2×Travel & Leisure
Spinal muscular atrophy6.39×Health
iZombie7.35×Movies & TV
JTV (Indonesia)2.82×
Sears2.09×Shopping
Mad About You5.37×Movies & TV
Penn & Teller3.37×Movies & TV
Mackenzie Foy2.57×Fashion & Accessoires
Warning sign3.77×Cars & Mobility
Italian Market, Philadelphia3.73×
Cultural studies3.15×Business & Career
Ext JS7.48×Technology & Electronics
Dental hygienist1.7×Health
Leverage (TV series)1.61×Movies & TV
Asajj Ventress3.23×Movies & TV
Toros de Tijuana6.41×Sports
LaMarcus Aldridge4.81×Sports
Life of Pi2.19×Movies & TV
My Name Is Khan6.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roja audience
TraitClusterScore
Need for SecurityCONSERVATISM1.18
Risk AppetiteTHRILL1.09
Price SensitivityPREMIUM1.04
Urban LifestyleOPEN1.02
Convenience OrientationPREMIUM1
ExtroversionTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for Roja
CountryShare
Mexico25.5%
United States15.7%
Colombia15.4%

See Roja audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Roja have in United States?

Roja has an estimated audience of 369,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Roja fans?

36.8% of Roja fans are female, 63.2% are male, with an average age of 36.6 years.

Which brands do Roja fans like most?

Roja fans show strongest brand affinity for Minnesota (2.45×), Panama (4.2×), and Spinal muscular atrophy (6.39×) over the country average.

Where do Roja fans live in United States?

Roja fans in United States are most concentrated in California (reach 38,401), Texas (reach 36,680), and Nebraska (reach 31,211). These three regions account for the largest share of the active audience.

What other brands do Roja fans also like?

Beyond Roja itself, the audience over-indexes on Panama (4.2×), Spinal muscular atrophy (6.39×), iZombie (7.35×), and JTV (Indonesia) (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.