Rascasse Audience Intelligence

Rome, New York Audience in United States

A data profile of the people who buy, follow and care about Rome, New York in United States — modelled from more than twelve digital signal sources. Rome, New York has an estimated audience of 333,632 people in United States.

#325among Department store in United States#5275among POI in United States#634in Shopping

The average Rome, New York fan in United States is 40.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Vancouver Canucks, Ottawa Senators, Calgary Flames, with strongest over-indexing on Vancouver Canucks (70.27× the country average).

Demographically, the Rome, New York audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rome, New York fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Vancouver Canucks.

Category: Shopping · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rome, New York profile in United States.

Audience size
334K
in United States
Gender
55.2%♀
44.8% male
Age
40.9
average years
Country rank
#45767
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rome, New York fans

55.2% are female, 44.8% are male, average age 40.9.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Rome, New York audience in United States
MetricValue
Female55.2%
Male44.8%
Average age40.9
Estimated audience size333,632
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Rome, New York audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4926%
50+21%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Rome, New York audience comes from United States.

Worldwide audience distribution share by country for Rome, New York
CountryShare
United States98.1%
Italy1.0%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rome, New York audience in United States is strongest.

Fig. 05

Top regions by affinity

Rome, New York fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K5.65×
02Vermont<1K1.46×
03Massachusetts~9K1.39×
04Connecticut~5K1.35×
05Virginia~10K1.27×
06Maine~1K1.22×
07Pennsylvania~10K1.20×
08New Jersey~10K1.19×
09Washington, District of Columbia~1K1.19×
10Ohio~10K1.07×
11New Hampshire~1K1.07×
12Maryland~6K1.06×
13Rhode Island~1K1.05×
14Alaska<1K1.01×
15Idaho~2K1.00×
16Delaware<1K0.98×
17North Dakota<1K0.98×
18South Dakota<1K0.97×
19Montana<1K0.96×
20Utah~3K0.95×
21Iowa~3K0.95×
22West Virginia~1K0.95×
23Colorado~5K0.94×
24Nebraska~2K0.94×
25Hawaii~1K0.94×
26New Mexico~2K0.93×
27Indiana~6K0.92×
28Oklahoma~3K0.92×
29Mississippi~3K0.92×
30South Carolina~5K0.91×
31Arkansas~2K0.91×
32Kansas~2K0.91×
33Kentucky~4K0.89×
34Alabama~4K0.88×
35Nevada~3K0.88×
36Louisiana~4K0.87×
37Wisconsin~4K0.86×
38Florida~20K0.85×
39North Carolina~9K0.85×
40Arizona~6K0.85×
41Oregon~3K0.85×
42Missouri~5K0.84×
43Illinois~9K0.82×
44Tennessee~5K0.82×
45Washington~5K0.81×
46Minnesota~4K0.81×
47Michigan~7K0.80×
48Georgia~8K0.78×
49Texas~20K0.70×
50California~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Rome, New York, United States
0.68×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rome, New York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rome, New York audience
#·InterestCategoryAffinity×
01Vancouver CanucksSports70.27×
02Mercedes-Benz GLK-ClassCars & Mobility43.50×
03Ottawa SenatorsSports20.00×
04Calgary FlamesSports20.00×
05Bauer HockeySports20.00×
06Nissan JukeCars & Mobility20.00×
07Toyota YarisCars & Mobility12.77×
08Florida PanthersSports11.73×
09New York IslandersSports11.28×
10San Jose SharksSports11.03×
11Edmonton OilersSports10.06×
12Toronto Maple LeafsSports9.84×
13Ford ExpeditionCars & Mobility9.07×
14Montreal CanadiensSports8.65×
15Buffalo SabresSports6.51×
16World SeriesSports6.15×
17Seattle MarinersSports5.25×
18Solar energyHome & Garden2.96×
19Mortgage loansBusiness & Career2.11×
20AutoZoneCars & Mobility2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rome, New York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rome, New York audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Family OrientationCONSERVATISM1.86×
IndulgenceJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rome, New York audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
MindfulnessBALANCE0.84×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rome, New York have in United States?

Rome, New York has an estimated audience of 333,632 people in United States, concentrated in New York and California.

02

What is the gender split and age of Rome, New York fans?

55.2% of Rome, New York fans are female, 44.8% are male, with an average age of 40.9 years.

03

Which brands do Rome, New York fans like most?

Rome, New York fans show strongest brand affinity for Vancouver Canucks (70.27×), Ottawa Senators (20×), and Calgary Flames (20×) over the country average.

04

Where do Rome, New York fans live in United States?

Rome, New York fans in United States are most concentrated in New York (reach ~100K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rome, New York fans also like?

Beyond Rome, New York itself, the audience over-indexes on Ottawa Senators (20×), Calgary Flames (20×), Bauer Hockey (20×), and Seattle Mariners (5.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rome, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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