Rome, New York Audience in United States

Rome, New York logo

Rome, New York has an estimated audience of 333,632 people in United States. 55.2% are female, 44.8% are male, average age 40.9. Top regions: New York, California, Florida. Top brand affinities: Minnesota, Israeli cuisine, Life of Pi, Nebraska, Pro-Ject.

The average Rome, New York fan in United States is 40.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Minnesota, Israeli cuisine, Life of Pi, with strongest over-indexing on Minnesota (6.91× the country average). Demographically, the Rome, New York audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Rome, New York fans

Demographic split for Rome, New York audience in United States
MetricValue
Female55.2%
Male44.8%
Average age40.9
Estimated audience size333,632

Audience persona

The typical Rome, New York fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Rome, New York in United States
RegionReachAffinity
New York107,1295.75×
California23,2420.63×
Florida20,8480.92×
Texas18,3380.64×
Pennsylvania14,7081.31×
Ohio12,0901.18×
New Jersey11,3661.34×
Virginia10,2631.26×
Massachusetts10,1111.54×
Georgia7,6070.74×
Illinois7,5100.68×
North Carolina7,3420.73×
Connecticut6,8852.06×
Michigan6,3420.73×
Maryland6,1401.07×
Indiana4,9250.81×
Arizona4,8670.71×
Washington4,4240.66×
Colorado4,3190.82×
Tennessee4,0410.6×
South Carolina3,4900.7×
Oklahoma3,4730.94×
Wisconsin3,2620.65×
Missouri3,2550.61×
Alabama3,0540.66×
Kentucky2,7170.65×
Louisiana2,4600.57×
Oregon2,4060.63×
Minnesota2,3700.5×
Utah2,3250.78×
Maine2,1871.83×
Nevada2,0310.63×
Iowa1,8550.67×
Kansas1,7580.67×
Arkansas1,7300.63×
Vermont1,6882.88×
New Hampshire1,6731.27×
Idaho1,6410.98×
Mississippi1,4860.54×
Washington, District of Columbia1,3931.39×
Rhode Island1,3801.3×
Nebraska1,3310.8×
Hawaii9700.68×
West Virginia8880.57×
New Mexico8830.53×
Delaware8740.95×
South Dakota6180.8×
Alaska5910.83×
Montana5890.64×
North Dakota4600.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rome, New York audience
BrandAffinityCategory
Minnesota6.91×Travel & Leisure
Israeli cuisine17.89×Food & Beverages
Life of Pi18.51×Movies & TV
Nebraska5.04×Travel & Leisure
Pro-Ject7.54×Music & Radio
Sinaloa5.35×Travel & Leisure
Justice4.14×Politics & Society
Zazen48.67×Politics & Society
Arrietty20×Movies & TV
Product design2.41×Business & Career
Elsword20×Games
Rajasthan20×Travel & Leisure
Google Analytics5.05×Internet & Social Media
Omaha Storm Chasers20×Sports
Academy Award for Best Production Design16.65×Movies & TV
Kerala6.16×Travel & Leisure
Alaska1.6×Travel & Leisure
Sailor4.44×Travel & Leisure
Urban Outfitters1.52×Shopping
Academy Award for Best Original Score14.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rome, New York audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Risk AppetiteTHRILL1.35
IndulgenceJOY1.27
Need for SecurityCONSERVATISM1.26
PatriotismCONSERVATISM1.21
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Rome, New York
CountryShare
United States98.1%
Italy1.0%
Germany0.9%

See Rome, New York audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Rome, New York have in United States?

Rome, New York has an estimated audience of 333,632 people in United States, concentrated in New York and California.

What is the gender split and age of Rome, New York fans?

55.2% of Rome, New York fans are female, 44.8% are male, with an average age of 40.9 years.

Which brands do Rome, New York fans like most?

Rome, New York fans show strongest brand affinity for Minnesota (6.91×), Israeli cuisine (17.89×), and Life of Pi (18.51×) over the country average.

Where do Rome, New York fans live in United States?

Rome, New York fans in United States are most concentrated in New York (reach 107,129), California (reach 23,242), and Florida (reach 20,848). These three regions account for the largest share of the active audience.

What other brands do Rome, New York fans also like?

Beyond Rome, New York itself, the audience over-indexes on Israeli cuisine (17.89×), Life of Pi (18.51×), Nebraska (5.04×), and Pro-Ject (7.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rome, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.