Rome, New York Audience in United States

Rome, New York logo

Rome, New York has an estimated audience of 333,632 people in United States. 55.2% are female, 44.8% are male, average age 40.9. Top regions: New York, California, Florida. Top brand affinities: Vancouver Canucks, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Rome, New York fan in United States is 40.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Vancouver Canucks, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Vancouver Canucks (48.67× the country average). Demographically, the Rome, New York audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Rome, New York fans

Demographic split for Rome, New York audience in United States
MetricValue
Female55.2%
Male44.8%
Average age40.9
Estimated audience size333,632

Audience persona

The typical Rome, New York fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Vancouver Canucks.

Top regions in United States

Top regions ranked by reach for Rome, New York in United States
RegionReachAffinity
New York107,1295.75×
California23,2420.63×
Florida20,8480.92×
Texas18,3380.64×
Pennsylvania14,7081.31×
Ohio12,0901.18×
New Jersey11,3661.34×
Virginia10,2631.26×
Massachusetts10,1111.54×
Georgia7,6070.74×
Illinois7,5100.68×
North Carolina7,3420.73×
Connecticut6,8852.06×
Michigan6,3420.73×
Maryland6,1401.07×
Indiana4,9250.81×
Arizona4,8670.71×
Washington4,4240.66×
Colorado4,3190.82×
Tennessee4,0410.6×
South Carolina3,4900.7×
Oklahoma3,4730.94×
Wisconsin3,2620.65×
Missouri3,2550.61×
Alabama3,0540.66×
Kentucky2,7170.65×
Louisiana2,4600.57×
Oregon2,4060.63×
Minnesota2,3700.5×
Utah2,3250.78×
Maine2,1871.83×
Nevada2,0310.63×
Iowa1,8550.67×
Kansas1,7580.67×
Arkansas1,7300.63×
Vermont1,6882.88×
New Hampshire1,6731.27×
Idaho1,6410.98×
Mississippi1,4860.54×
Washington, District of Columbia1,3931.39×
Rhode Island1,3801.3×
Nebraska1,3310.8×
Hawaii9700.68×
West Virginia8880.57×
New Mexico8830.53×
Delaware8740.95×
South Dakota6180.8×
Alaska5910.83×
Montana5890.64×
North Dakota4600.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rome, New York audience
BrandAffinityCategory
Vancouver Canucks48.67×Sports
Autism Awareness14.9×Health
Diabetes mellitus awareness9.82×Health
Microblogging10.02×Technology & Electronics
Singer-songwriter4.44×Music & Radio
Aaron Rodgers6.65×Sports
Kia Sportage20×Cars & Mobility
Income tax10.44×Business & Career
Google Maps3.26×Internet & Social Media
CarGurus4.71×Cars & Mobility
Toronto Maple Leafs14.46×Sports
Ottawa Senators20×Sports
Calgary Flames20×Sports
Capital One3.05×Business & Career
Enterprise Rent-A-Car4.44×Cars & Mobility
Bauer Hockey20×Sports
Florida Panthers8.7×Sports
Honda HR-V15.33×Cars & Mobility
Honda City20×Cars & Mobility
Toyota Supra8.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rome, New York audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Risk AppetiteTHRILL1.35
IndulgenceJOY1.27
Need for SecurityCONSERVATISM1.26
PatriotismCONSERVATISM1.21
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Rome, New York
CountryShare
United States98.1%
Italy1.0%
Germany0.9%

See Rome, New York audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Rome, New York have in United States?

Rome, New York has an estimated audience of 333,632 people in United States, concentrated in New York and California.

What is the gender split and age of Rome, New York fans?

55.2% of Rome, New York fans are female, 44.8% are male, with an average age of 40.9 years.

Which brands do Rome, New York fans like most?

Rome, New York fans show strongest brand affinity for Vancouver Canucks (48.67×), Autism Awareness (14.9×), and Diabetes mellitus awareness (9.82×) over the country average.

Where do Rome, New York fans live in United States?

Rome, New York fans in United States are most concentrated in New York (reach 107,129), California (reach 23,242), and Florida (reach 20,848). These three regions account for the largest share of the active audience.

What other brands do Rome, New York fans also like?

Beyond Rome, New York itself, the audience over-indexes on Autism Awareness (14.9×), Diabetes mellitus awareness (9.82×), Microblogging (10.02×), and Singer-songwriter (4.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rome, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.