Sallys Audience in United States

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Sallys has an estimated audience of 8,559,374 people in United States. 67.6% are female, 32.4% are male, average age 43.6. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Israel, Bank account, Historic site, Urban horticulture.

The average Sallys fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Israel, Bank account, with strongest over-indexing on Elsword (22.59× the country average). Demographically, the Sallys audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Sallys fans

Demographic split for Sallys audience in United States
MetricValue
Female67.6%
Male32.4%
Average age43.6
Estimated audience size8,559,374

Audience persona

The typical Sallys fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Sallys in United States
RegionReachAffinity
Texas1,269,3901.73×
California1,122,9361.19×
Florida582,3451×
Ohio352,1851.34×
Arizona288,6671.65×
Pennsylvania248,3080.86×
North Carolina244,4060.95×
New York229,6910.48×
Tennessee229,2081.33×
Illinois220,7290.77×
Georgia216,3850.82×
Michigan179,7420.8×
Louisiana172,6951.56×
Indiana167,3281.07×
Colorado164,7711.22×
Oklahoma163,2571.72×
Kentucky160,6701.5×
Virginia158,4600.76×
Alabama156,0551.31×
Washington143,4300.84×
Missouri138,8061.01×
Nevada126,4081.53×
Utah122,2101.59×
Massachusetts120,1290.71×
South Carolina111,2600.86×
Connecticut104,4741.22×
Oregon103,6021.06×
New Jersey103,3720.47×
New Mexico102,2062.38×
Arkansas92,4631.31×
Mississippi91,3111.29×
Maryland83,2940.57×
Minnesota74,9520.61×
Wisconsin74,1480.58×
Kansas69,9221.04×
Iowa65,2600.93×
West Virginia53,8751.35×
Nebraska51,5431.2×
Idaho50,3401.17×
Rhode Island27,3621×
New Hampshire19,2120.57×
Hawaii18,5030.5×
Maine16,7630.55×
Montana15,8380.67×
Delaware15,7040.66×
South Dakota13,4390.68×
Alaska12,9410.71×
North Dakota9,9340.56×
Wyoming9,7150.77×
Washington, District of Columbia5,8720.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sallys audience
BrandAffinityCategory
Elsword22.59×Games
Israel1.88×Travel & Leisure
Bank account1.7×Business & Career
Historic site2.62×Arts & Culture
Urban horticulture2.04×Home & Garden
JDSU1.64×Business & Career
Jeep Wagoneer2.77×Cars & Mobility
Stamp collecting2.28×Home & Garden
Home staging2.5×Home & Garden
UK garage2.46×Music & Radio
Electrolyte2.12×Health
Nebraska Cornhuskers football1.51×Sports
Cam Ward1.57×Sports
Jaguar F-Pace5.64×Cars & Mobility
Corona (band)2.03×Music & Radio
MeatEater2.63×Movies & TV
Hayward, California3.73×Travel & Leisure
Kento Yamazaki3.71×Movies & TV
Who Wants to Be a Millionaire?3.06×Movies & TV
Voter registration1.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sallys audience
TraitClusterScore
IndulgenceJOY1.67
SustainabilityBALANCE1.47
Quality AwarenessPREMIUM1.43
Family OrientationCONSERVATISM1.41
LGBTQ+ IdentityOPEN1.39
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Sallys
CountryShare
United States70.2%
United Kingdom5.7%
Mexico3.5%

See Sallys audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sallys have in United States?

Sallys has an estimated audience of 8,559,374 people in United States, concentrated in Texas and California.

What is the gender split and age of Sallys fans?

67.6% of Sallys fans are female, 32.4% are male, with an average age of 43.6 years.

Which brands do Sallys fans like most?

Sallys fans show strongest brand affinity for Elsword (22.59×), Israel (1.88×), and Bank account (1.7×) over the country average.

Where do Sallys fans live in United States?

Sallys fans in United States are most concentrated in Texas (reach 1,269,390), California (reach 1,122,936), and Florida (reach 582,345). These three regions account for the largest share of the active audience.

What other brands do Sallys fans also like?

Beyond Sallys itself, the audience over-indexes on Israel (1.88×), Bank account (1.7×), Historic site (2.62×), and Urban horticulture (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sallys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.