Sallys Audience in United States

Sallys has an estimated audience of 8,559,374 people in United States. 67.6% are female, 32.4% are male, average age 43.6. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Autism Awareness, TikTok, Diabetes mellitus awareness, MSN.

The average Sallys fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Autism Awareness, TikTok, with strongest over-indexing on Kia Sportage (22.59× the country average). Demographically, the Sallys audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Sallys fans

Demographic split for Sallys audience in United States
MetricValue
Female67.6%
Male32.4%
Average age43.6
Estimated audience size8,559,374

Audience persona

The typical Sallys fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Sallys in United States
RegionReachAffinity
Texas1,269,3901.73×
California1,122,9361.19×
Florida582,3451×
Ohio352,1851.34×
Arizona288,6671.65×
Pennsylvania248,3080.86×
North Carolina244,4060.95×
New York229,6910.48×
Tennessee229,2081.33×
Illinois220,7290.77×
Georgia216,3850.82×
Michigan179,7420.8×
Louisiana172,6951.56×
Indiana167,3281.07×
Colorado164,7711.22×
Oklahoma163,2571.72×
Kentucky160,6701.5×
Virginia158,4600.76×
Alabama156,0551.31×
Washington143,4300.84×
Missouri138,8061.01×
Nevada126,4081.53×
Utah122,2101.59×
Massachusetts120,1290.71×
South Carolina111,2600.86×
Connecticut104,4741.22×
Oregon103,6021.06×
New Jersey103,3720.47×
New Mexico102,2062.38×
Arkansas92,4631.31×
Mississippi91,3111.29×
Maryland83,2940.57×
Minnesota74,9520.61×
Wisconsin74,1480.58×
Kansas69,9221.04×
Iowa65,2600.93×
West Virginia53,8751.35×
Nebraska51,5431.2×
Idaho50,3401.17×
Rhode Island27,3621×
New Hampshire19,2120.57×
Hawaii18,5030.5×
Maine16,7630.55×
Montana15,8380.67×
Delaware15,7040.66×
South Dakota13,4390.68×
Alaska12,9410.71×
North Dakota9,9340.56×
Wyoming9,7150.77×
Washington, District of Columbia5,8720.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sallys audience
BrandAffinityCategory
Kia Sportage22.59×Cars & Mobility
Autism Awareness6.94×Health
TikTok2.18×Internet & Social Media
Diabetes mellitus awareness4.72×Health
MSN2.72×News
Honda HR-V16.35×Cars & Mobility
Doctor Stranger14.69×Movies & TV
Google Maps2.34×Internet & Social Media
Singer-songwriter2.37×Music & Radio
Staples (Canada)2.9×Business & Career
Microblogging4.81×Technology & Electronics
Brookes Brothers8.71×Music & Radio
Pre-school playgroup17.44×Kids & Family
Hobby Lobby1.97×Home & Garden
Kitchenware2.67×Home & Garden
Indeed.com1.95×Business & Career
Aldi1.75×Shopping
Google Drive1.78×Technology & Electronics
Great Clips2.58×Beauty & Wellness
Jeep Grand Cherokee4.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sallys audience
TraitClusterScore
IndulgenceJOY1.67
SustainabilityBALANCE1.47
Quality AwarenessPREMIUM1.43
Family OrientationCONSERVATISM1.41
LGBTQ+ IdentityOPEN1.39
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Sallys
CountryShare
United States70.2%
United Kingdom5.7%
Mexico3.5%

See Sallys audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sallys have in United States?

Sallys has an estimated audience of 8,559,374 people in United States, concentrated in Texas and California.

What is the gender split and age of Sallys fans?

67.6% of Sallys fans are female, 32.4% are male, with an average age of 43.6 years.

Which brands do Sallys fans like most?

Sallys fans show strongest brand affinity for Kia Sportage (22.59×), Autism Awareness (6.94×), and TikTok (2.18×) over the country average.

Where do Sallys fans live in United States?

Sallys fans in United States are most concentrated in Texas (reach 1,269,390), California (reach 1,122,936), and Florida (reach 582,345). These three regions account for the largest share of the active audience.

What other brands do Sallys fans also like?

Beyond Sallys itself, the audience over-indexes on Autism Awareness (6.94×), TikTok (2.18×), Diabetes mellitus awareness (4.72×), and MSN (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sallys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.