Sam Houston Audience in United States

Sam Houston has an estimated audience of 1,112,326 people in United States. 56.7% are female, 43.3% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Houston Astros, Houston Rockets, Houston Texans, Whataburger, United Airlines.

The average Sam Houston fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Houston Astros, Houston Rockets, Houston Texans, with strongest over-indexing on Houston Astros (10.95× the country average). Demographically, the Sam Houston audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Sam Houston fans

Demographic split for Sam Houston audience in United States
MetricValue
Female56.7%
Male43.3%
Average age39.1
Estimated audience size1,112,326

Audience persona

The typical Sam Houston fan in United States is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Sam Houston in United States
RegionReachAffinity
Texas834,2458.89×
California66,9210.55×
Florida62,5940.83×
Tennessee41,9801.88×
New York33,0670.53×
Georgia32,9490.96×
Louisiana29,3642.05×
North Carolina29,2030.87×
Illinois26,2050.71×
Pennsylvania26,1600.7×
Virginia25,9320.96×
Ohio25,0180.73×
Michigan21,5850.74×
Alabama19,3021.24×
Indiana18,8740.93×
Oklahoma17,9011.45×
Missouri17,3230.97×
Arizona17,1900.76×
New Jersey16,5600.59×
South Carolina14,6610.88×
Washington14,1000.63×
Kentucky13,8290.99×
Massachusetts13,5840.62×
Maryland13,5330.71×
Colorado13,4570.77×
Mississippi11,7091.28×
Arkansas11,4661.25×
Wisconsin10,6100.63×
Minnesota9,8440.62×
Kansas9,1751.05×
Oregon8,7530.69×
Iowa8,4530.92×
Nevada8,0540.75×
Connecticut7,0780.63×
Utah5,9540.6×
Nebraska5,3220.95×
New Mexico5,2940.95×
West Virginia4,7000.91×
Idaho4,3650.78×
Hawaii4,3340.91×
Washington, District of Columbia3,2150.96×
New Hampshire2,3980.55×
South Dakota2,3620.92×
Maine2,2290.56×
Montana2,1140.69×
Delaware2,0740.68×
Rhode Island1,7850.5×
North Dakota1,6070.7×
Alaska1,4390.6×
Wyoming1,0150.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Houston audience
BrandAffinityCategory
Houston Astros10.95×Sports
Houston Rockets6.49×Sports
Houston Texans6.51×Sports
Whataburger3.66×Food & Beverages
United Airlines2.01×Travel & Leisure
Houston Dynamo12.73×Sports
Super Bowl1.72×Sports
Real Madrid C.F.1.55×Sports
Credit (finance)1.75×Business & Career
Dallas Mavericks2.22×Sports
Eyelash extensions1.92×Beauty & Wellness
First-time buyer1.61×Shopping
Miami Heat1.75×Sports
FC Barcelona1.55×Sports
La Liga2.41×Sports
Portland Trail Blazers2.14×Sports
Waxing1.65×Beauty & Wellness
San Diego Padres2.41×Sports
Nail salon1.52×Beauty & Wellness
San Antonio Spurs1.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Houston audience
TraitClusterScore
Convenience OrientationPREMIUM1.16
Need for SecurityCONSERVATISM1.1
Luxury OrientationPREMIUM1.09
Price SensitivityPREMIUM1.08
SpiritualityBALANCE1.06
Quality AwarenessPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Sam Houston
CountryShare
United States98.2%
Mexico0.9%
Germany0.6%

See Sam Houston audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Sam Houston have in United States?

Sam Houston has an estimated audience of 1,112,326 people in United States, concentrated in Texas and California.

What is the gender split and age of Sam Houston fans?

56.7% of Sam Houston fans are female, 43.3% are male, with an average age of 39.1 years.

Which brands do Sam Houston fans like most?

Sam Houston fans show strongest brand affinity for Houston Astros (10.95×), Houston Rockets (6.49×), and Houston Texans (6.51×) over the country average.

Where do Sam Houston fans live in United States?

Sam Houston fans in United States are most concentrated in Texas (reach 834,245), California (reach 66,921), and Florida (reach 62,594). These three regions account for the largest share of the active audience.

What other brands do Sam Houston fans also like?

Beyond Sam Houston itself, the audience over-indexes on Houston Rockets (6.49×), Houston Texans (6.51×), Whataburger (3.66×), and United Airlines (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.