Samsung TV Audience in United States

Samsung TV has an estimated audience of 835,269 people in United States. 31.2% are female, 68.8% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Seaside resort, Hair Extensions, Longchamp, OLED, Max Mara.

The average Samsung TV fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Seaside resort, Hair Extensions, Longchamp, with strongest over-indexing on Seaside resort (26.67× the country average). Demographically, the Samsung TV audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Samsung TV fans

Demographic split for Samsung TV audience in United States
MetricValue
Female31.2%
Male68.8%
Average age28.5
Estimated audience size835,269

Audience persona

The typical Samsung TV fan in United States is more male, around 28.5 years old, with strong Tradition tendencies and a notable affinity for Seaside resort.

Top regions in United States

Top regions ranked by reach for Samsung TV in United States
RegionReachAffinity
California96,1901.05×
Texas83,0561.16×
Florida67,7691.2×
New York57,7011.24×
Pennsylvania29,4981.05×
Georgia29,0981.13×
Illinois28,3521.02×
Ohio27,4211.07×
North Carolina26,8171.07×
Michigan24,9991.14×
New Jersey24,1681.14×
Virginia20,4771.01×
Tennessee18,2001.09×
Arizona17,6681.04×
Massachusetts16,6481.01×
Washington16,4460.98×
Maryland15,1771.06×
Indiana15,1130.99×
Missouri14,8751.1×
South Carolina13,6471.09×
Wisconsin13,5201.08×
Colorado13,3141.01×
Alabama13,1261.12×
Minnesota12,0791.01×
Louisiana12,0561.12×
Kentucky10,8691.04×
Oklahoma9,8871.07×
Connecticut9,4471.13×
Oregon9,2880.97×
Nevada8,2091.02×
Iowa7,3321.07×
Kansas7,2311.1×
Arkansas7,0481.02×
Mississippi6,9331.01×
Utah5,9900.8×
Nebraska4,0700.97×
Idaho3,8860.93×
New Mexico3,8100.91×
West Virginia3,1850.82×
New Hampshire2,9760.9×
Maine2,7340.91×
Hawaii2,7130.76×
Rhode Island2,4010.9×
Washington, District of Columbia2,2090.88×
Delaware2,0870.91×
Montana1,9850.86×
South Dakota1,7990.93×
North Dakota1,4460.84×
Alaska1,4360.8×
Vermont1,0220.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samsung TV audience
BrandAffinityCategory
Seaside resort26.67×Travel & Leisure
Hair Extensions7.77×Beauty & Wellness
Longchamp12.91×Fashion & Accessoires
OLED16.43×Technology & Electronics
Max Mara11.54×Fashion & Accessoires
FC Bayern Munich3.54×Sports
Google Drive1.56×Technology & Electronics
Wella8.26×Beauty & Wellness
Judo3.2×Sports
Refrigerator1.81×Home & Garden
Anastasia Beverly Hills6.07×Beauty & Wellness
Pandora3.23×Fashion & Accessoires
United States national football team5.17×Sports
Redken4.81×Beauty & Wellness
Ted Baker5.74×Fashion & Accessoires
Manga1.54×Literature
Desktop computers1.93×Technology & Electronics
Red Dead Redemption5.05×Games
Student exchange program5.47×Business & Career
Collectible card game2.34×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samsung TV audience
TraitClusterScore
TraditionCONSERVATISM1.42
Risk AppetiteTHRILL0.67
Sports ActivityPOWER0.67
MindfulnessBALANCE0.63
Pet OwnershipJOY0.51

Worldwide distribution

Worldwide audience distribution share by country for Samsung TV
CountryShare
United States31.9%
United Kingdom9.2%
Australia5.9%

See Samsung TV audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Samsung TV have in United States?

Samsung TV has an estimated audience of 835,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Samsung TV fans?

31.2% of Samsung TV fans are female, 68.8% are male, with an average age of 28.5 years.

Which brands do Samsung TV fans like most?

Samsung TV fans show strongest brand affinity for Seaside resort (26.67×), Hair Extensions (7.77×), and Longchamp (12.91×) over the country average.

Where do Samsung TV fans live in United States?

Samsung TV fans in United States are most concentrated in California (reach 96,190), Texas (reach 83,056), and Florida (reach 67,769). These three regions account for the largest share of the active audience.

What other brands do Samsung TV fans also like?

Beyond Samsung TV itself, the audience over-indexes on Hair Extensions (7.77×), Longchamp (12.91×), OLED (16.43×), and Max Mara (11.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsung TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.