Rascasse Audience Intelligence

Samsung TV Target Market in United States

A data profile of the people who buy, follow and care about Samsung TV in United States — modelled from more than twelve digital signal sources. Samsung TV has an estimated audience of 817,896 people in United States.

#18among Entertainment in United States#2786among Brand in United States#810in Technology & Electronics

The average Samsung TV fan in United States is 28.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seaside resort, Hair Extensions, OLED, with strongest over-indexing on Seaside resort (45.83× the country average).

Demographically, the Samsung TV audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samsung TV fan in United States is more male, around 28.5 years old, with strong Tradition tendencies and a notable affinity for Seaside resort.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samsung TV profile in United States.

Audience size
818K
in United States
Gender
31.2%♀
68.8% male
Age
28.5
average years
Country rank
#27076
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Samsung TV

31.2% are female, 68.8% are male, average age 28.5.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Samsung TV audience in United States
MetricValue
Female31.2%
Male68.8%
Average age28.5
Estimated audience size817,896
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Samsung TV audience in United States
Age bracketShare%
16-1949%
20-2923%
30-3916%
40-498%
50+4%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Samsung TV audience comes from United States.

Worldwide audience distribution share by country for Samsung TV
CountryShare
United States29.3%
United Kingdom8.9%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samsung TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Samsung TV customers by region in United States
#RegionReachAffinity×
01New York~50K1.17×
02Florida~70K1.15×
03Louisiana~10K1.14×
04Connecticut~9K1.12×
05Texas~80K1.11×
06New Jersey~20K1.10×
07Alabama~10K1.10×
08Georgia~30K1.09×
09Michigan~20K1.09×
10South Carolina~10K1.08×
11Wisconsin~10K1.08×
12Iowa~7K1.07×
13Missouri~10K1.06×
14Ohio~30K1.05×
15North Carolina~30K1.05×
16Tennessee~20K1.05×
17Maryland~20K1.05×
18Mississippi~7K1.05×
19Kansas~7K1.05×
20Arizona~20K1.02×
21Kentucky~10K1.02×
22Oklahoma~9K1.02×
23Pennsylvania~30K1.01×
24Arkansas~7K1.01×
25California~90K1.00×
26Nebraska~4K1.00×
27Illinois~30K0.99×
28Massachusetts~20K0.99×
29Nevada~8K0.99×
30South Dakota~2K0.99×
31Virginia~20K0.98×
32Indiana~10K0.98×
33Minnesota~10K0.98×
34Rhode Island~3K0.98×
35Delaware~2K0.98×
36Colorado~10K0.97×
37Oregon~9K0.97×
38New Hampshire~3K0.96×
39Maine~3K0.96×
40North Dakota~2K0.96×
41Washington~20K0.95×
42Idaho~4K0.95×
43New Mexico~4K0.93×
44West Virginia~4K0.92×
45Montana~2K0.92×
46Washington, District of Columbia~2K0.87×
47Alaska~2K0.86×
48Hawaii~3K0.82×
49Utah~6K0.80×
50Vermont~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Samsung TV, United States
0.80×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samsung TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samsung TV audience
#·InterestCategoryAffinity×
01Seaside resortTravel & Leisure45.83×
02OLEDTechnology & Electronics16.85×
03RB LeipzigSports12.22×
04Max MaraFashion & Accessoires11.46×
05Student exchange programBusiness & Career8.18×
06LongchampFashion & Accessoires7.17×
07WellaBeauty & Wellness6.47×
08Anastasia Beverly HillsBeauty & Wellness5.88×
09Hair ExtensionsBeauty & Wellness5.35×
10AikidoSports4.58×
11RedkenBeauty & Wellness4.41×
12PandoraFashion & Accessoires3.88×
13TaekwondoSports3.73×
14JudoSports3.55×
15Digital audio workstationTechnology & Electronics3.52×
16RetrogamingGames2.43×
17Collectible card gameGames2.34×
18ZaraShopping2.28×
19Folk musicMusic & Radio2.10×
20Google DriveTechnology & Electronics1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samsung TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samsung TV audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.10×
Risk AppetiteTHRILL0.98×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samsung TV audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.55×
MindfulnessBALANCE0.74×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Samsung TV's target market in United States?

Samsung TV's target market in United States covers an estimated 817,896 people, concentrated in California and Texas.

02

What is the gender split and age of Samsung TV customers?

31.2% of the Samsung TV audience are female, 68.8% are male, with an average age of 28.5 years.

03

Which brands do Samsung TV fans like most?

Samsung TV fans show strongest brand affinity for Seaside resort (45.83×), Hair Extensions (5.35×), and OLED (16.85×) over the country average.

04

Where do Samsung TV fans live in United States?

Samsung TV fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Samsung TV fans also like?

Beyond Samsung TV itself, the audience over-indexes on Hair Extensions (5.35×), OLED (16.85×), Max Mara (11.46×), and Student exchange program (8.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Samsung TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsung TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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