Rascasse Audience Intelligence

Savannah, Georgia Audience in United States

A data profile of the people who buy, follow and care about Savannah, Georgia in United States — modelled from more than twelve digital signal sources. Savannah, Georgia has an estimated audience of 6,151,294 people in United States.

#84among City in United States#374among POI in United States#472in Travel & Leisure

The average Savannah, Georgia fan in United States is 44.7 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include FedEx, Pizza Hut, Subway, with strongest over-indexing on FedEx (3.97× the country average).

Demographically, the Savannah, Georgia audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Savannah, Georgia fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savannah, Georgia profile in United States.

Audience size
6.2M
in United States
Gender
57.2%♀
42.8% male
Age
44.7
average years
Country rank
#5613
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savannah, Georgia fans

57.2% are female, 42.8% are male, average age 44.7.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Savannah, Georgia audience in United States
MetricValue
Female57.2%
Male42.8%
Average age44.7
Estimated audience size6,151,294
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Savannah, Georgia audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4925%
50+32%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Savannah, Georgia audience comes from United States.

Worldwide audience distribution share by country for Savannah, Georgia
CountryShare
United States77.8%
France3.4%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savannah, Georgia audience in United States is strongest.

Fig. 05

Top regions by affinity

Savannah, Georgia fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M6.00×
02South Carolina~300K3.26×
03Florida~800K1.90×
04North Carolina~300K1.62×
05Alabama~100K1.56×
06Tennessee~200K1.44×
07Kentucky~90K1.14×
08Washington, District of Columbia~20K1.14×
09Virginia~200K1.13×
10Mississippi~60K1.11×
11Pennsylvania~200K1.02×
12Missouri~100K1.01×
13Ohio~200K1.00×
14Indiana~100K0.99×
15Massachusetts~100K0.97×
16New York~300K0.95×
17West Virginia~30K0.93×
18Illinois~200K0.92×
19New Jersey~100K0.92×
20Arkansas~50K0.91×
21Maryland~90K0.90×
22Wisconsin~80K0.90×
23Vermont~10K0.90×
24Louisiana~70K0.89×
25New Hampshire~20K0.89×
26Connecticut~50K0.88×
27Maine~20K0.88×
28Delaware~10K0.88×
29Minnesota~80K0.87×
30Rhode Island~20K0.86×
31Michigan~100K0.85×
32Iowa~40K0.78×
33North Dakota~10K0.78×
34South Dakota~10K0.77×
35Colorado~70K0.76×
36Kansas~40K0.75×
37Nebraska~20K0.74×
38Texas~400K0.72×
39Montana~10K0.72×
40Oklahoma~50K0.70×
41Alaska~9K0.70×
42Utah~40K0.67×
43Arizona~80K0.66×
44Idaho~20K0.66×
45Washington~80K0.63×
46New Mexico~20K0.59×
47California~400K0.58×
48Oregon~40K0.58×
49Nevada~30K0.53×
50Hawaii~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Savannah, Georgia, United States
0.50×1.00×6.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savannah, Georgia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savannah, Georgia audience
#·InterestCategoryAffinity×
01FedExBusiness & Career3.97×
02Weather forecastingHome & Garden3.49×
03Mineral waterFood & Beverages3.29×
04QVCMovies & TV2.89×
05Masters TournamentSports2.86×
06SubwayFood & Beverages2.30×
07Mortgage loansBusiness & Career2.27×
08Discount storesShopping2.24×
09Pizza HutFood & Beverages2.23×
10southwest airlinesTravel & Leisure2.15×
11TV game showsMovies & TV2.12×
12Real propertyHome & Garden2.06×
13McDonald'sFood & Beverages1.97×
14Domino's PizzaFood & Beverages1.94×
15Shopping mallsShopping1.92×
16PinterestInternet & Social Media1.70×
17Hobby LobbyHome & Garden1.69×
18BarbecueFood & Beverages1.62×
19AirbnbTravel & Leisure1.62×
20Chick-fil-AFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savannah, Georgia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savannah, Georgia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Convenience OrientationPREMIUM1.73×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savannah, Georgia audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.88×
Design AffinityPREMIUM0.88×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savannah, Georgia have in United States?

Savannah, Georgia has an estimated audience of 6,151,294 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Savannah, Georgia fans?

57.2% of Savannah, Georgia fans are female, 42.8% are male, with an average age of 44.7 years.

03

Which brands do Savannah, Georgia fans like most?

Savannah, Georgia fans show strongest brand affinity for FedEx (3.97×), Pizza Hut (2.23×), and Subway (2.3×) over the country average.

04

Where do Savannah, Georgia fans live in United States?

Savannah, Georgia fans in United States are most concentrated in Georgia (reach ~1M), Florida (reach ~800K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Savannah, Georgia fans also like?

Beyond Savannah, Georgia itself, the audience over-indexes on Pizza Hut (2.23×), Subway (2.3×), Mortgage loans (2.27×), and McDonald's (1.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Savannah, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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