Savannah, Georgia Audience in United States

Savannah, Georgia has an estimated audience of 6,151,294 people in United States. 57.2% are female, 42.8% are male, average age 44.7. Top regions: Georgia, Florida, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Savannah, Georgia fan in United States is 44.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Savannah, Georgia audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Savannah, Georgia fans

Demographic split for Savannah, Georgia audience in United States
MetricValue
Female57.2%
Male42.8%
Average age44.7
Estimated audience size6,151,294

Audience persona

The typical Savannah, Georgia fan in United States is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Savannah, Georgia in United States
RegionReachAffinity
Georgia1,340,1217.07×
Florida862,3872.07×
California432,4060.64×
Texas391,4430.74×
New York355,7211.03×
South Carolina346,6173.75×
North Carolina339,0931.83×
Pennsylvania228,3281.1×
Illinois180,5000.88×
Tennessee177,2071.44×
Virginia175,3381.17×
Ohio164,9030.87×
New Jersey148,2640.95×
Alabama133,8941.56×
Michigan121,8070.76×
Massachusetts112,9890.93×
Missouri104,9791.06×
Indiana97,9560.87×
Maryland97,7530.92×
Arizona86,1680.69×
Washington81,7460.66×
Wisconsin72,5910.78×
Colorado69,3800.72×
Minnesota68,5890.78×
Kentucky67,0350.87×
Louisiana62,4050.79×
Connecticut50,1550.81×
Mississippi42,7100.84×
Oklahoma40,0470.59×
Oregon38,0720.54×
Arkansas34,1840.67×
Iowa31,8180.63×
Kansas31,6180.65×
Utah29,4240.53×
Nevada29,2600.49×
Washington, District of Columbia21,7541.18×
West Virginia20,9990.73×
Nebraska18,9320.61×
New Hampshire17,6070.73×
Idaho16,9060.55×
Maine16,3050.74×
New Mexico15,3540.5×
Rhode Island14,5500.74×
Delaware14,0250.83×
Hawaii11,0930.42×
Montana8,9010.52×
Vermont7,5890.7×
Alaska7,4640.57×
South Dakota7,1630.5×
North Dakota6,4590.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Savannah, Georgia audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Staples (Canada)5.46×Business & Career
MSN4.11×News
Great Clips4.53×Beauty & Wellness
Hobby Lobby2.89×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Deion Sanders6.84×Sports
southwest airlines3.61×Travel & Leisure
Jim Parsons10.94×Movies & TV
Aldi2.33×Shopping
Planet Fitness2.34×Sports
Diaper bag3.71×Kids & Family
Chuck Norris3.25×Movies & TV
Nature1.52×Home & Garden
Happiness1.55×Health
Chick-fil-A1.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Savannah, Georgia audience
TraitClusterScore
Price SensitivityPREMIUM1.32
IndulgenceJOY1.27
ExtroversionTHRILL1.26
Luxury OrientationPREMIUM1.23
Family OrientationCONSERVATISM1.22
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Savannah, Georgia
CountryShare
United States77.8%
France3.4%
Canada2.7%

See Savannah, Georgia audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Savannah, Georgia have in United States?

Savannah, Georgia has an estimated audience of 6,151,294 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Savannah, Georgia fans?

57.2% of Savannah, Georgia fans are female, 42.8% are male, with an average age of 44.7 years.

Which brands do Savannah, Georgia fans like most?

Savannah, Georgia fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Savannah, Georgia fans live in United States?

Savannah, Georgia fans in United States are most concentrated in Georgia (reach 1,340,121), Florida (reach 862,387), and California (reach 432,406). These three regions account for the largest share of the active audience.

What other brands do Savannah, Georgia fans also like?

Beyond Savannah, Georgia itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Savannah, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.