Savannah, Georgia Audience in United States

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Savannah, Georgia has an estimated audience of 6,151,294 people in United States. 57.2% are female, 42.8% are male, average age 44.7. Top regions: Georgia, Florida, California. Top brand affinities: Israel, Mothercare, Jeep Grand Cherokee (WJ), Bank account, Pro-Ject.

The average Savannah, Georgia fan in United States is 44.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include Israel, Mothercare, Jeep Grand Cherokee (WJ), with strongest over-indexing on Israel (3.32× the country average). Demographically, the Savannah, Georgia audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Savannah, Georgia fans

Demographic split for Savannah, Georgia audience in United States
MetricValue
Female57.2%
Male42.8%
Average age44.7
Estimated audience size6,151,294

Audience persona

The typical Savannah, Georgia fan in United States is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Savannah, Georgia in United States
RegionReachAffinity
Georgia1,340,1217.07×
Florida862,3872.07×
California432,4060.64×
Texas391,4430.74×
New York355,7211.03×
South Carolina346,6173.75×
North Carolina339,0931.83×
Pennsylvania228,3281.1×
Illinois180,5000.88×
Tennessee177,2071.44×
Virginia175,3381.17×
Ohio164,9030.87×
New Jersey148,2640.95×
Alabama133,8941.56×
Michigan121,8070.76×
Massachusetts112,9890.93×
Missouri104,9791.06×
Indiana97,9560.87×
Maryland97,7530.92×
Arizona86,1680.69×
Washington81,7460.66×
Wisconsin72,5910.78×
Colorado69,3800.72×
Minnesota68,5890.78×
Kentucky67,0350.87×
Louisiana62,4050.79×
Connecticut50,1550.81×
Mississippi42,7100.84×
Oklahoma40,0470.59×
Oregon38,0720.54×
Arkansas34,1840.67×
Iowa31,8180.63×
Kansas31,6180.65×
Utah29,4240.53×
Nevada29,2600.49×
Washington, District of Columbia21,7541.18×
West Virginia20,9990.73×
Nebraska18,9320.61×
New Hampshire17,6070.73×
Idaho16,9060.55×
Maine16,3050.74×
New Mexico15,3540.5×
Rhode Island14,5500.74×
Delaware14,0250.83×
Hawaii11,0930.42×
Montana8,9010.52×
Vermont7,5890.7×
Alaska7,4640.57×
South Dakota7,1630.5×
North Dakota6,4590.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Savannah, Georgia audience
BrandAffinityCategory
Israel3.32×Travel & Leisure
Mothercare3.97×Kids & Family
Jeep Grand Cherokee (WJ)7.02×Cars & Mobility
Bank account2.47×Business & Career
Pro-Ject3.97×Music & Radio
Jeep Wagoneer3.26×Cars & Mobility
Nebraska Cornhuskers football1.92×Sports
Jesse Plemons1.6×Movies & TV
Waterford3.97×Travel & Leisure
Kodiak, Alaska3.49×Travel & Leisure
Glossier2.13×Beauty & Wellness
Elina Svitolina3.5×Sports
English literature2.5×Literature
Tierra Cali2.72×Travel & Leisure
Home staging1.82×Home & Garden
Charlamagne Tha God3.28×Movies & TV
Strategic human resource planning2.76×Business & Career
Chili con carne2.42×Food & Beverages
Jezebel (film)2.04×Movies & TV
Cleveland Clinic1.7×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Savannah, Georgia audience
TraitClusterScore
Price SensitivityPREMIUM1.32
IndulgenceJOY1.27
ExtroversionTHRILL1.26
Luxury OrientationPREMIUM1.23
Family OrientationCONSERVATISM1.22
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Savannah, Georgia
CountryShare
United States77.8%
France3.4%
Canada2.7%

See Savannah, Georgia audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Savannah, Georgia have in United States?

Savannah, Georgia has an estimated audience of 6,151,294 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Savannah, Georgia fans?

57.2% of Savannah, Georgia fans are female, 42.8% are male, with an average age of 44.7 years.

Which brands do Savannah, Georgia fans like most?

Savannah, Georgia fans show strongest brand affinity for Israel (3.32×), Mothercare (3.97×), and Jeep Grand Cherokee (WJ) (7.02×) over the country average.

Where do Savannah, Georgia fans live in United States?

Savannah, Georgia fans in United States are most concentrated in Georgia (reach 1,340,121), Florida (reach 862,387), and California (reach 432,406). These three regions account for the largest share of the active audience.

What other brands do Savannah, Georgia fans also like?

Beyond Savannah, Georgia itself, the audience over-indexes on Mothercare (3.97×), Jeep Grand Cherokee (WJ) (7.02×), Bank account (2.47×), and Pro-Ject (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Savannah, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.