Rascasse Audience Intelligence

Seafood City Target Market in United States

A data profile of the people who buy, follow and care about Seafood City in United States — modelled from more than twelve digital signal sources. Seafood City has an estimated audience of 848,212 people in United States.

#53among Supermarket in United States#2700among Brand in United States#406in Shopping

The average Seafood City fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nevada, Hawaii.

Top brand affinities include United Parcel Service, FedEx, T-Mobile, with strongest over-indexing on United Parcel Service (4.18× the country average).

Demographically, the Seafood City audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seafood City fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for United Parcel Service.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seafood City profile in United States.

Audience size
848K
in United States
Gender
65.8%♀
34.2% male
Age
41.8
average years
Country rank
#26423
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Seafood City

65.8% are female, 34.2% are male, average age 41.8.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Seafood City audience in United States
MetricValue
Female65.8%
Male34.2%
Average age41.8
Estimated audience size848,212
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Seafood City audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3925%
40-4928%
50+20%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Seafood City audience comes from United States.

Worldwide audience distribution share by country for Seafood City
CountryShare
United States76.1%
Canada23.7%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seafood City audience in United States is strongest.

Fig. 05

Top regions by affinity

Seafood City customers by region in United States
#RegionReachAffinity×
01Nevada~100K17.20×
02Hawaii~60K15.75×
03California~600K6.55×
04Illinois~50K1.75×
05Washington~30K1.70×
06New York~60K1.17×
07Arizona~20K1.02×
08Vermont~1K0.81×
09West Virginia~3K0.75×
10Maine~2K0.74×
11Rhode Island~2K0.74×
12South Dakota~1K0.74×
13New Hampshire~2K0.72×
14Montana~2K0.68×
15Alaska~1K0.65×
16North Dakota~1K0.65×
17Texas~50K0.61×
18Delaware~1K0.60×
19Nebraska~2K0.56×
20Arkansas~4K0.52×
21Idaho~2K0.51×
22Washington, District of Columbia~1K0.49×
23New Mexico~2K0.48×
24Kansas~3K0.47×
25Mississippi~3K0.45×
26Kentucky~5K0.44×
27Oklahoma~4K0.43×
28Iowa~3K0.43×
29Alabama~5K0.42×
30South Carolina~5K0.40×
31Oregon~4K0.40×
32Louisiana~4K0.37×
33Utah~3K0.36×
34Connecticut~3K0.35×
35Missouri~5K0.34×
36Tennessee~5K0.31×
37Minnesota~4K0.31×
38Massachusetts~5K0.30×
39Wisconsin~4K0.30×
40Indiana~5K0.29×
41New Jersey~6K0.28×
42Maryland~4K0.28×
43Colorado~4K0.28×
44North Carolina~6K0.24×
45Michigan~5K0.24×
46Virginia~5K0.24×
47Ohio~6K0.23×
48Georgia~6K0.23×
49Pennsylvania~6K0.22×
50Florida~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Seafood City, United States
0.16×1.00×17.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seafood City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seafood City audience
#·InterestCategoryAffinity×
01FlixBusCars & Mobility13.84×
02United Parcel ServiceBusiness & Career4.18×
03FedExBusiness & Career3.76×
04T-MobileTechnology & Electronics2.74×
05GrillingFood & Beverages2.64×
06Home AppliancesHome & Garden2.61×
07Burger KingFood & Beverages2.35×
08Credit cardsBusiness & Career2.32×
09BankingBusiness & Career2.28×
10WineFood & Beverages2.22×
11BarbecueFood & Beverages2.21×
12InsuranceBusiness & Career2.21×
13SmartphonesTechnology & Electronics2.09×
14EBayShopping2.07×
15RecipesFood & Beverages1.99×
16WalmartShopping1.99×
17XInternet & Social Media1.88×
18Alcoholic beveragesFood & Beverages1.88×
19Home improvementHome & Garden1.88×
20CookingFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seafood City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seafood City audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.43×
IndulgenceJOY3.35×
TravellingTHRILL2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seafood City audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.49×
SustainabilityBALANCE0.66×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Seafood City's target market in United States?

Seafood City's target market in United States covers an estimated 848,212 people, concentrated in California and Nevada.

02

What is the gender split and age of Seafood City customers?

65.8% of the Seafood City audience are female, 34.2% are male, with an average age of 41.8 years.

03

Which brands do Seafood City fans like most?

Seafood City fans show strongest brand affinity for United Parcel Service (4.18×), FedEx (3.76×), and T-Mobile (2.74×) over the country average.

04

Where do Seafood City fans live in United States?

Seafood City fans in United States are most concentrated in California (reach ~600K), Nevada (reach ~100K), and Hawaii (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Seafood City fans also like?

Beyond Seafood City itself, the audience over-indexes on FedEx (3.76×), T-Mobile (2.74×), FlixBus (13.84×), and Cooking (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Seafood City audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seafood City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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