Rascasse Audience Intelligence

Shaun Johnson Audience in United States

A data profile of the people who buy, follow and care about Shaun Johnson in United States — modelled from more than twelve digital signal sources. Shaun Johnson has an estimated audience of 816,857 people in United States.

#8among Rugby in United States#6246among Person in United States#2519in Sports

The average Shaun Johnson fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cooking, Alcoholic beverages, Recipes, with strongest over-indexing on Cooking (1.71× the country average).

Demographically, the Shaun Johnson audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shaun Johnson fan in United States is more female, around 48.1 years old, with strong Career Orientation tendencies and a notable affinity for Cooking.

Category: Sports · Type: Person · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaun Johnson profile in United States.

Audience size
817K
in United States
Gender
100.0%♀
0.0% male
Age
48.1
average years
Country rank
#27103
Person in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaun Johnson fans

100.0% are female, 0.0% are male, average age 48.1.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Shaun Johnson audience in United States
MetricValue
Female100.0%
Male0.0%
Average age48.1
Estimated audience size816,857
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Shaun Johnson audience in United States
Age bracketShare%
16-190%
20-2912%
30-3919%
40-4936%
50+33%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Shaun Johnson audience comes from United States.

Worldwide audience distribution share by country for Shaun Johnson
CountryShare
United States92.6%
Australia3.9%
Germany2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaun Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Shaun Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K2.91×
02Tennessee~20K1.41×
03Minnesota~20K1.38×
04South Dakota~2K1.37×
05Kansas~8K1.35×
06Nebraska~5K1.29×
07Utah~9K1.25×
08Idaho~5K1.19×
09Colorado~10K1.17×
10Missouri~10K1.15×
11Indiana~20K1.13×
12Wisconsin~10K1.13×
13Montana~2K1.13×
14Ohio~30K1.09×
15New Hampshire~3K1.09×
16North Dakota~2K1.08×
17Illinois~30K1.03×
18Pennsylvania~30K1.02×
19Massachusetts~20K1.01×
20Maine~3K0.99×
21Vermont~1K0.99×
22Oklahoma~9K0.98×
23Michigan~20K0.96×
24Kentucky~9K0.95×
25Virginia~20K0.92×
26South Carolina~10K0.92×
27Rhode Island~2K0.92×
28Washington, District of Columbia~2K0.92×
29Connecticut~7K0.91×
30North Carolina~20K0.90×
31Alabama~10K0.90×
32Arkansas~6K0.90×
33West Virginia~3K0.89×
34Washington~10K0.87×
35Oregon~8K0.86×
36Arizona~10K0.84×
37New Jersey~20K0.83×
38Delaware~2K0.82×
39Alaska~1K0.82×
40Maryland~10K0.80×
41Texas~50K0.79×
42New York~30K0.79×
43Georgia~20K0.76×
44Mississippi~5K0.76×
45Louisiana~8K0.75×
46New Mexico~3K0.72×
47Hawaii~2K0.71×
48Florida~40K0.70×
49Nevada~5K0.68×
50California~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Shaun Johnson, United States
0.67×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaun Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaun Johnson audience
#·InterestCategoryAffinity×
01Minnesota TwinsSports4.98×
02Minnesota VikingsSports4.25×
03WineFood & Beverages1.95×
04Country musicMusic & Radio1.95×
05Beauty salonsBeauty & Wellness1.95×
06BankingBusiness & Career1.95×
07EBayShopping1.90×
08PinterestInternet & Social Media1.88×
09Health careBusiness & Career1.88×
10BeerFood & Beverages1.87×
11ReligionBusiness & Career1.86×
12CouponsShopping1.83×
13RecipesFood & Beverages1.82×
14FurnitureHome & Garden1.82×
15Alcoholic beveragesFood & Beverages1.78×
16CookingFood & Beverages1.71×
17WalmartShopping1.69×
18MedicineBusiness & Career1.67×
19XInternet & Social Media1.56×
20Home improvementHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaun Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaun Johnson audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.20×
Early Adopter MentalityPOWER2.02×
SpiritualityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaun Johnson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.31×
Family OrientationCONSERVATISM0.53×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaun Johnson have in United States?

Shaun Johnson has an estimated audience of 816,857 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shaun Johnson fans?

100.0% of Shaun Johnson fans are female, 0.0% are male, with an average age of 48.1 years.

03

Which brands do Shaun Johnson fans like most?

Shaun Johnson fans show strongest brand affinity for Cooking (1.71×), Alcoholic beverages (1.78×), and Recipes (1.82×) over the country average.

04

Where do Shaun Johnson fans live in United States?

Shaun Johnson fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shaun Johnson fans also like?

Beyond Shaun Johnson itself, the audience over-indexes on Alcoholic beverages (1.78×), Recipes (1.82×), Minnesota Vikings (4.25×), and Pinterest (1.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shaun Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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