Shelby, North Carolina Audience in United States

Shelby, North Carolina logo

Shelby, North Carolina has an estimated audience of 868,852 people in United States. 28.5% are female, 71.5% are male, average age 30.6. Top regions: California, Texas, North Carolina. Top brand affinities: Detroit Tigers, Detroit Red Wings, Toronto Blue Jays, Carolina Panthers, Crocs.

The average Shelby, North Carolina fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Detroit Tigers, Detroit Red Wings, Toronto Blue Jays, with strongest over-indexing on Detroit Tigers (1.79× the country average). Demographically, the Shelby, North Carolina audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Family Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Shelby, North Carolina fans

Demographic split for Shelby, North Carolina audience in United States
MetricValue
Female28.5%
Male71.5%
Average age30.6
Estimated audience size868,852

Audience persona

The typical Shelby, North Carolina fan in United States is more male, around 30.6 years old, with strong Family Orientation tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Shelby, North Carolina in United States
RegionReachAffinity
California113,3651.19×
Texas103,8911.39×
North Carolina63,5272.43×
Florida55,0480.94×
Michigan40,3251.77×
Pennsylvania38,3661.31×
New York36,0830.74×
Illinois34,4391.19×
Ohio31,0561.16×
Georgia22,8610.85×
Tennessee20,9941.2×
Arizona18,4861.04×
South Carolina18,2781.4×
Virginia16,8820.8×
Washington16,3230.94×
New Jersey15,1860.69×
Indiana14,3720.91×
Colorado13,8111.01×
Nevada12,6071.5×
Alabama12,4761.03×
Wisconsin11,0970.85×
Maryland10,7610.72×
Missouri10,3280.74×
Massachusetts10,0830.59×
Kentucky9,9700.92×
Montana9,5413.96×
Iowa8,5801.2×
Oklahoma8,4460.88×
Minnesota8,3280.67×
Louisiana8,1100.72×
Oregon7,3450.74×
Utah7,0710.91×
Mississippi6,7320.94×
Arkansas6,6840.93×
Nebraska6,2941.44×
Connecticut5,4670.63×
Kansas5,3830.79×
New Mexico5,2291.2×
Idaho3,3730.77×
Maine2,5990.84×
West Virginia2,3330.58×
New Hampshire2,1180.62×
Hawaii2,0480.55×
South Dakota1,7620.88×
Washington, District of Columbia1,6930.65×
North Dakota1,3850.78×
Delaware1,3810.58×
Rhode Island1,3360.48×
Alaska1,1590.62×
Wyoming1,0850.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shelby, North Carolina audience
BrandAffinityCategory
Detroit Tigers1.79×Sports
Detroit Red Wings2.99×Sports
Toronto Blue Jays2.16×Sports
Carolina Panthers1.71×Sports
Crocs1.52×Fashion & Accessoires
Charlotte Hornets1.64×Sports
Garden centre1.66×Home & Garden
Avril Lavigne1.57×Music & Radio
Tattoo removal1.69×Fashion & Accessoires
Toronto Maple Leafs1.62×Sports
Columbus Blue Jackets1.52×Sports
Irina Shayk1.66×Fashion & Accessoires
K. Michelle1.54×Music & Radio
Chris Crocker1.51×Internet & Social Media
Citroën C52.86×Cars & Mobility
The Mint Julep Boutique1.79×Fashion & Accessoires
Opel Mokka1.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shelby, North Carolina audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
IndividualismJOY1.21
DIY MentalityTHRILL1.21
Career OrientationPOWER1.19
Price SensitivityPREMIUM1.19
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Shelby, North Carolina
CountryShare
United States62.5%
United Kingdom11.6%
Indonesia4.6%

See Shelby, North Carolina audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Shelby, North Carolina have in United States?

Shelby, North Carolina has an estimated audience of 868,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Shelby, North Carolina fans?

28.5% of Shelby, North Carolina fans are female, 71.5% are male, with an average age of 30.6 years.

Which brands do Shelby, North Carolina fans like most?

Shelby, North Carolina fans show strongest brand affinity for Detroit Tigers (1.79×), Detroit Red Wings (2.99×), and Toronto Blue Jays (2.16×) over the country average.

Where do Shelby, North Carolina fans live in United States?

Shelby, North Carolina fans in United States are most concentrated in California (reach 113,365), Texas (reach 103,891), and North Carolina (reach 63,527). These three regions account for the largest share of the active audience.

What other brands do Shelby, North Carolina fans also like?

Beyond Shelby, North Carolina itself, the audience over-indexes on Detroit Red Wings (2.99×), Toronto Blue Jays (2.16×), Carolina Panthers (1.71×), and Crocs (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shelby, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.