Shenzhen Audience in United States

Shenzhen has an estimated audience of 1,243,237 people in United States. 50.3% are female, 49.7% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, DeviantArt.

The average Shenzhen fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (17.14× the country average). Demographically, the Shenzhen audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Shenzhen fans

Demographic split for Shenzhen audience in United States
MetricValue
Female50.3%
Male49.7%
Average age46.1
Estimated audience size1,243,237

Audience persona

The typical Shenzhen fan in United States is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Shenzhen in United States
RegionReachAffinity
California299,0192.19×
Texas164,4901.54×
Florida143,7571.71×
New York113,5841.63×
Illinois48,0031.16×
Georgia41,8261.09×
Washington40,7191.63×
Virginia39,8111.31×
Pennsylvania39,4750.94×
Massachusetts37,1391.52×
New Jersey35,5451.12×
North Carolina33,3570.89×
Ohio30,7140.8×
Michigan28,4540.88×
Arizona24,5070.97×
Colorado21,5141.1×
Tennessee21,0140.84×
Maryland20,5830.96×
Indiana19,7420.87×
Missouri18,2670.91×
Oregon17,8601.25×
Minnesota17,3390.97×
Wisconsin16,7170.89×
South Carolina13,8240.74×
Nevada12,6991.06×
Connecticut12,2760.98×
Kentucky12,0900.78×
Oklahoma11,9500.87×
Louisiana11,5460.72×
Utah11,2161.01×
Alabama11,2130.65×
Kansas8,8870.91×
Arkansas8,5930.84×
Iowa7,5380.74×
Washington, District of Columbia7,4752×
Hawaii7,1521.34×
Mississippi5,8270.57×
Idaho5,0960.82×
New Mexico4,6650.75×
Nebraska4,4330.71×
New Hampshire4,4070.9×
Rhode Island3,9050.99×
West Virginia3,6140.62×
Maine3,3400.75×
Montana2,8470.83×
Delaware2,8190.82×
South Dakota1,8870.66×
Vermont1,8540.85×
Alaska1,8520.7×
North Dakota1,6330.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shenzhen audience
BrandAffinityCategory
Google Maps17.14×Internet & Social Media
Capital One14.97×Business & Career
Indeed.com13.44×Business & Career
CarGurus17.4×Cars & Mobility
DeviantArt18.7×Internet & Social Media
Apple Store19.69×Shopping
Beetlejuice10.59×Movies & TV
Cillian Murphy25.88×Movies & TV
Circle K14.96×Shopping
Enterprise Rent-A-Car12.92×Cars & Mobility
Autism Awareness19.03×Health
ICloud17.93×Technology & Electronics
Bruce Willis13.67×Movies & TV
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.36×Sports
Margot Robbie16.47×Movies & TV
Google News10.11×News
Khan Academy13.57×Business & Career
AccuWeather10.41×Home & Garden
Jollibee17.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shenzhen audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Convenience OrientationPREMIUM1.95
Price SensitivityPREMIUM1.8
Early Adopter MentalityPOWER1.79
TravellingTHRILL1.73
IndividualismJOY1.72

Worldwide distribution

Worldwide audience distribution share by country for Shenzhen
CountryShare
China8.2%
Saudi Arabia6.2%
India5.0%

See Shenzhen audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Shenzhen have in United States?

Shenzhen has an estimated audience of 1,243,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Shenzhen fans?

50.3% of Shenzhen fans are female, 49.7% are male, with an average age of 46.1 years.

Which brands do Shenzhen fans like most?

Shenzhen fans show strongest brand affinity for Google Maps (17.14×), Capital One (14.97×), and Indeed.com (13.44×) over the country average.

Where do Shenzhen fans live in United States?

Shenzhen fans in United States are most concentrated in California (reach 299,019), Texas (reach 164,490), and Florida (reach 143,757). These three regions account for the largest share of the active audience.

What other brands do Shenzhen fans also like?

Beyond Shenzhen itself, the audience over-indexes on Capital One (14.97×), Indeed.com (13.44×), CarGurus (17.4×), and DeviantArt (18.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shenzhen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.