Shenzhen Audience in United States

Shenzhen logo

Shenzhen has an estimated audience of 1,243,237 people in United States. 50.3% are female, 49.7% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Goop, Google Home, Governor of Michigan.

The average Shenzhen fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (16.08× the country average). Demographically, the Shenzhen audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Shenzhen fans

Demographic split for Shenzhen audience in United States
MetricValue
Female50.3%
Male49.7%
Average age46.1
Estimated audience size1,243,237

Audience persona

The typical Shenzhen fan in United States is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Shenzhen in United States
RegionReachAffinity
California299,0192.19×
Texas164,4901.54×
Florida143,7571.71×
New York113,5841.63×
Illinois48,0031.16×
Georgia41,8261.09×
Washington40,7191.63×
Virginia39,8111.31×
Pennsylvania39,4750.94×
Massachusetts37,1391.52×
New Jersey35,5451.12×
North Carolina33,3570.89×
Ohio30,7140.8×
Michigan28,4540.88×
Arizona24,5070.97×
Colorado21,5141.1×
Tennessee21,0140.84×
Maryland20,5830.96×
Indiana19,7420.87×
Missouri18,2670.91×
Oregon17,8601.25×
Minnesota17,3390.97×
Wisconsin16,7170.89×
South Carolina13,8240.74×
Nevada12,6991.06×
Connecticut12,2760.98×
Kentucky12,0900.78×
Oklahoma11,9500.87×
Louisiana11,5460.72×
Utah11,2161.01×
Alabama11,2130.65×
Kansas8,8870.91×
Arkansas8,5930.84×
Iowa7,5380.74×
Washington, District of Columbia7,4752×
Hawaii7,1521.34×
Mississippi5,8270.57×
Idaho5,0960.82×
New Mexico4,6650.75×
Nebraska4,4330.71×
New Hampshire4,4070.9×
Rhode Island3,9050.99×
West Virginia3,6140.62×
Maine3,3400.75×
Montana2,8470.83×
Delaware2,8190.82×
South Dakota1,8870.66×
Vermont1,8540.85×
Alaska1,8520.7×
North Dakota1,6330.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shenzhen audience
BrandAffinityCategory
Vocal harmony16.08×Music & Radio
Grinch10.55×Movies & TV
Goop12.76×Internet & Social Media
Google Home14.37×Technology & Electronics
Governor of Michigan15.43×Politics & Society
Wok12.68×Food & Beverages
Hibachi14.07×Food & Beverages
Hipster16.13×Politics & Society
Israel3.53×Travel & Leisure
Elsword24.29×Games
Nationality3.05×Politics & Society
La Jolla11.75×Travel & Leisure
No Escape (1994 film)13.79×Movies & TV
Home construction1.72×Home & Garden
Cherish (group)12.61×Music & Radio
Eutheria25.4×Pets & Animals
El Paso County, Colorado14.07×Travel & Leisure
Grace Slick9.53×Music & Radio
Fairy godmother7.23×Literature
Vickie Guerrero14.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shenzhen audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Convenience OrientationPREMIUM1.95
Price SensitivityPREMIUM1.8
Early Adopter MentalityPOWER1.79
TravellingTHRILL1.73
IndividualismJOY1.72

Worldwide distribution

Worldwide audience distribution share by country for Shenzhen
CountryShare
China8.2%
Saudi Arabia6.2%
India5.0%

See Shenzhen audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Shenzhen have in United States?

Shenzhen has an estimated audience of 1,243,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Shenzhen fans?

50.3% of Shenzhen fans are female, 49.7% are male, with an average age of 46.1 years.

Which brands do Shenzhen fans like most?

Shenzhen fans show strongest brand affinity for Vocal harmony (16.08×), Grinch (10.55×), and Goop (12.76×) over the country average.

Where do Shenzhen fans live in United States?

Shenzhen fans in United States are most concentrated in California (reach 299,019), Texas (reach 164,490), and Florida (reach 143,757). These three regions account for the largest share of the active audience.

What other brands do Shenzhen fans also like?

Beyond Shenzhen itself, the audience over-indexes on Grinch (10.55×), Goop (12.76×), Google Home (14.37×), and Governor of Michigan (15.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shenzhen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.