Sierra Club Audience in United States
Sierra Club has an estimated audience of 2,113,174 people in United States. 62.5% are female, 37.5% are male, average age 43.6. Top regions: California, New York, Texas. Top brand affinities: Product design, Natural rubber, 3D printing, UK garage, Cullinan Diamond.
The average Sierra Club fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Natural rubber, 3D printing, with strongest over-indexing on Product design (1.75× the country average). Demographically, the Sierra Club audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity
Demographics of Sierra Club fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 43.6 |
| Estimated audience size | 2,113,174 |
Audience persona
The typical Sierra Club fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 376,572 | 1.62× |
| New York | 118,831 | 1.01× |
| Texas | 115,280 | 0.63× |
| Florida | 101,379 | 0.71× |
| Illinois | 68,694 | 0.98× |
| Pennsylvania | 67,056 | 0.94× |
| Virginia | 62,241 | 1.21× |
| North Carolina | 54,119 | 0.85× |
| Michigan | 53,321 | 0.96× |
| Washington | 53,317 | 1.26× |
| Massachusetts | 51,964 | 1.25× |
| Maryland | 51,182 | 1.41× |
| Colorado | 50,823 | 1.53× |
| Ohio | 49,969 | 0.77× |
| Georgia | 43,894 | 0.67× |
| New Jersey | 43,794 | 0.81× |
| Arizona | 34,907 | 0.81× |
| Minnesota | 33,925 | 1.12× |
| Missouri | 33,057 | 0.97× |
| Wisconsin | 32,800 | 1.03× |
| Oregon | 31,718 | 1.31× |
| Tennessee | 31,274 | 0.74× |
| Indiana | 31,162 | 0.81× |
| Washington, District of Columbia | 27,344 | 4.31× |
| Connecticut | 23,049 | 1.09× |
| Kentucky | 21,748 | 0.82× |
| South Carolina | 18,854 | 0.59× |
| Utah | 17,465 | 0.92× |
| Iowa | 16,341 | 0.94× |
| Louisiana | 15,901 | 0.58× |
| Nevada | 15,014 | 0.73× |
| Oklahoma | 14,778 | 0.63× |
| Kansas | 12,910 | 0.78× |
| New Mexico | 12,008 | 1.13× |
| Alabama | 11,907 | 0.4× |
| Idaho | 10,726 | 1.01× |
| Maine | 10,122 | 1.34× |
| Arkansas | 9,392 | 0.54× |
| Montana | 9,191 | 1.57× |
| New Hampshire | 9,029 | 1.08× |
| Hawaii | 8,972 | 0.99× |
| West Virginia | 7,284 | 0.74× |
| Mississippi | 7,074 | 0.41× |
| Vermont | 6,522 | 1.76× |
| Nebraska | 6,247 | 0.59× |
| Rhode Island | 6,108 | 0.91× |
| Delaware | 4,863 | 0.83× |
| Alaska | 3,536 | 0.78× |
| South Dakota | 3,212 | 0.66× |
| Wyoming | 2,866 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 1.75× | Business & Career |
| Natural rubber | 1.52× | Cars & Mobility |
| 3D printing | 1.75× | Technology & Electronics |
| UK garage | 3.31× | Music & Radio |
| Cullinan Diamond | 7.49× | |
| Solo climbing | 2.89× | Sports |
| Stockholm School of Economics | 12.83× | Business & Career |
| Enfamil | 2.6× | Kids & Family |
| Albany County, New York | 4.17× | Travel & Leisure |
| Voltron: Legendary Defender | 5.43× | Movies & TV |
| Necktie | 1.71× | Fashion & Accessoires |
| Janitor | 2.17× | Home & Garden |
| Isometric exercise | 2.94× | Sports |
| Embroidery Library | 4.89× | Home & Garden |
| Nasal cavity | 2.33× | Health |
| Final Fantasy VII (Famicom) | 3.85× | Games |
| Al Ahly SC | 2.28× | Sports |
| South Asian cuisine | 2.4× | Food & Beverages |
| Salman Khan | 2.15× | Movies & TV |
| Canino | 6.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.91 |
| Travelling | THRILL | 1.64 |
| Individualism | JOY | 1.34 |
| Mindfulness | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.2% |
| United Kingdom | 2.2% |
| Canada | 1.6% |
See Sierra Club audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Sierra Club have in United States?
Sierra Club has an estimated audience of 2,113,174 people in United States, concentrated in California and New York.
What is the gender split and age of Sierra Club fans?
62.5% of Sierra Club fans are female, 37.5% are male, with an average age of 43.6 years.
Which brands do Sierra Club fans like most?
Sierra Club fans show strongest brand affinity for Product design (1.75×), Natural rubber (1.52×), and 3D printing (1.75×) over the country average.
Where do Sierra Club fans live in United States?
Sierra Club fans in United States are most concentrated in California (reach 376,572), New York (reach 118,831), and Texas (reach 115,280). These three regions account for the largest share of the active audience.
What other brands do Sierra Club fans also like?
Beyond Sierra Club itself, the audience over-indexes on Natural rubber (1.52×), 3D printing (1.75×), UK garage (3.31×), and Cullinan Diamond (7.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sierra Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.