Rascasse Audience Intelligence

Sierra Club Audience in United States

A data profile of the people who buy, follow and care about Sierra Club in United States — modelled from more than twelve digital signal sources. Sierra Club has an estimated audience of 2,111,588 people in United States.

#19among Charity in United States#86among NGO / Political Party in United States#1075in Travel & Leisure

The average Sierra Club fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, Politico, with strongest over-indexing on Sustainable energy (5.85× the country average).

Demographically, the Sierra Club audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sierra Club fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sierra Club profile in United States.

Audience size
2.1M
in United States
Gender
62.5%♀
37.5% male
Age
43.6
average years
Country rank
#13654
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sierra Club fans

62.5% are female, 37.5% are male, average age 43.6.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Sierra Club audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.6
Estimated audience size2,111,588
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Sierra Club audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3914%
40-4920%
50+36%
Fig. 04

Worldwide distribution

92.1%

of the worldwide Sierra Club audience comes from United States.

Worldwide audience distribution share by country for Sierra Club
CountryShare
United States92.1%
United Kingdom2.2%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sierra Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Sierra Club fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K4.21×
02Montana~10K1.70×
03Vermont~6K1.49×
04California~300K1.47×
05Colorado~50K1.36×
06Maryland~50K1.32×
07Virginia~70K1.26×
08Oregon~30K1.26×
09Maine~9K1.21×
10Washington~50K1.15×
11Massachusetts~50K1.15×
12Minnesota~30K1.14×
13New Mexico~10K1.12×
14New Hampshire~9K1.05×
15Connecticut~20K1.03×
16Hawaii~9K1.02×
17Idaho~10K1.01×
18Wisconsin~30K1.00×
19Alaska~4K0.99×
20Illinois~70K0.96×
21Missouri~30K0.94×
22Delaware~5K0.94×
23Iowa~20K0.93×
24New York~100K0.90×
25Pennsylvania~60K0.90×
26Michigan~50K0.90×
27Utah~20K0.90×
28Rhode Island~6K0.90×
29North Carolina~60K0.88×
30South Dakota~4K0.88×
31Kansas~10K0.87×
32West Virginia~8K0.85×
33Kentucky~20K0.83×
34North Dakota~4K0.82×
35Arizona~30K0.80×
36Indiana~30K0.78×
37Nevada~20K0.77×
38New Jersey~40K0.76×
39Ohio~50K0.75×
40Tennessee~30K0.75×
41Nebraska~8K0.75×
42South Carolina~20K0.74×
43Georgia~50K0.70×
44Oklahoma~20K0.70×
45Florida~100K0.69×
46Arkansas~10K0.68×
47Louisiana~20K0.67×
48Texas~100K0.62×
49Mississippi~10K0.62×
50Alabama~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Sierra Club, United States
0.58×1.00×4.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sierra Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sierra Club audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires25.26×
02Sustainable energyHome & Garden5.85×
03Endangered speciesPets & Animals5.49×
04PoliticoPolitics & Society5.10×
05Renewable energyBusiness & Career4.36×
06BirdwatchingPets & Animals3.86×
07The Washington PostNews3.59×
08Robert RedfordMovies & TV3.23×
09MSNBCMovies & TV3.22×
10PhilanthropyArts & Culture2.80×
11Charitable organizationPolitics & Society2.38×
12ActivismPolitics & Society2.31×
13Nonprofit organizationPolitics & Society2.15×
14Joe BidenPolitics & Society2.08×
15Trader Joe'sShopping1.95×
16SustainabilityPolitics & Society1.88×
17American AirlinesTravel & Leisure1.87×
18Organic foodFood & Beverages1.63×
19CNNMovies & TV1.56×
20RedditInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sierra Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sierra Club audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.77×
Community OrientationOPEN1.87×
IndividualismJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sierra Club audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sierra Club have in United States?

Sierra Club has an estimated audience of 2,111,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sierra Club fans?

62.5% of Sierra Club fans are female, 37.5% are male, with an average age of 43.6 years.

03

Which brands do Sierra Club fans like most?

Sierra Club fans show strongest brand affinity for Sustainable energy (5.85×), Renewable energy (4.36×), and Politico (5.1×) over the country average.

04

Where do Sierra Club fans live in United States?

Sierra Club fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sierra Club fans also like?

Beyond Sierra Club itself, the audience over-indexes on Renewable energy (4.36×), Politico (5.1×), Nonprofit organization (2.15×), and Woolrich (25.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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