Rascasse Audience Intelligence

Sinclair Broadcast Group Audience in United States

A data profile of the people who buy, follow and care about Sinclair Broadcast Group in United States — modelled from more than twelve digital signal sources. Sinclair Broadcast Group has an estimated audience of 8,870,161 people in United States.

#43among TV Channel in United States#311in Movies & TV

The average Sinclair Broadcast Group fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nonprofit organization, Subway, Pizza Hut, with strongest over-indexing on Nonprofit organization (1.77× the country average).

Demographically, the Sinclair Broadcast Group audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sinclair Broadcast Group fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sinclair Broadcast Group profile in United States.

Audience size
8.9M
in United States
Gender
59.8%♀
40.2% male
Age
42.2
average years
Country rank
#4026
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sinclair Broadcast Group

59.8% are female, 40.2% are male, average age 42.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Sinclair Broadcast Group audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.2
Estimated audience size8,870,161
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Sinclair Broadcast Group audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

96.1%

of the worldwide Sinclair Broadcast Group audience comes from United States.

Worldwide audience distribution share by country for Sinclair Broadcast Group
CountryShare
United States96.1%
Canada3.2%
Sweden0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sinclair Broadcast Group audience in United States is strongest.

Fig. 05

Top regions by affinity

Sinclair Broadcast Group fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K2.82×
02Washington, District of Columbia~50K1.94×
03Oregon~200K1.53×
04Washington~300K1.47×
05Nebraska~60K1.46×
06Virginia~300K1.40×
07Maine~40K1.39×
08Rhode Island~40K1.39×
09Pennsylvania~400K1.21×
10South Carolina~200K1.18×
11Wisconsin~200K1.16×
12Oklahoma~100K1.16×
13Tennessee~200K1.14×
14Alabama~100K1.13×
15Ohio~300K1.10×
16Michigan~300K1.10×
17West Virginia~40K1.07×
18Missouri~200K1.05×
19Iowa~80K1.03×
20Arkansas~70K1.03×
21Delaware~30K1.03×
22Illinois~300K0.99×
23Minnesota~100K0.99×
24Nevada~80K0.99×
25North Carolina~300K0.98×
26Montana~20K0.95×
27Idaho~40K0.93×
28New York~500K0.92×
29Vermont~10K0.92×
30Indiana~100K0.88×
31New Hampshire~30K0.86×
32Kansas~60K0.84×
33South Dakota~20K0.84×
34Connecticut~70K0.83×
35Alaska~20K0.83×
36North Dakota~20K0.83×
37New Mexico~40K0.81×
38Kentucky~90K0.79×
39Utah~60K0.79×
40Florida~500K0.78×
41Arizona~100K0.78×
42Massachusetts~100K0.78×
43New Jersey~200K0.76×
44Colorado~100K0.76×
45California~700K0.75×
46Georgia~200K0.75×
47Texas~600K0.74×
48Mississippi~50K0.72×
49Hawaii~30K0.70×
50Louisiana~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Sinclair Broadcast Group, United States
0.69×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sinclair Broadcast Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sinclair Broadcast Group audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden2.48×
02Tabloid (newspaper format)Literature2.48×
03Rail transportTravel & Leisure2.14×
04Non-alcoholic beverageFood & Beverages2.01×
05Hardware storeHome & Garden1.96×
06Online newspaperNews1.91×
07PharmacyBusiness & Career1.83×
08Charitable organizationPolitics & Society1.83×
09Nonprofit organizationPolitics & Society1.77×
10Microwave ovenHome & Garden1.76×
11Veterinary medicineBusiness & Career1.73×
12TraditionPolitics & Society1.71×
13Britney SpearsMusic & Radio1.71×
14Discount TireShopping1.67×
15SubwayFood & Beverages1.64×
16Pizza HutFood & Beverages1.55×
17Solar energyHome & Garden1.55×
18FedExBusiness & Career1.54×
19TV game showsMovies & TV1.53×
20United Parcel ServiceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sinclair Broadcast Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sinclair Broadcast Group audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
TraditionCONSERVATISM1.71×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sinclair Broadcast Group audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sinclair Broadcast Group have in United States?

Sinclair Broadcast Group has an estimated audience of 8,870,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sinclair Broadcast Group fans?

59.8% of Sinclair Broadcast Group fans are female, 40.2% are male, with an average age of 42.2 years.

03

Which brands do Sinclair Broadcast Group fans like most?

Sinclair Broadcast Group fans show strongest brand affinity for Nonprofit organization (1.77×), Subway (1.64×), and Pizza Hut (1.55×) over the country average.

04

Where do Sinclair Broadcast Group fans live in United States?

Sinclair Broadcast Group fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sinclair Broadcast Group fans also like?

Beyond Sinclair Broadcast Group itself, the audience over-indexes on Subway (1.64×), Pizza Hut (1.55×), Tradition (1.71×), and Hardware store (1.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sinclair Broadcast Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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