Sinclair Broadcast Group Audience in United States

Sinclair Broadcast Group logo

Sinclair Broadcast Group has an estimated audience of 8,870,911 people in United States. 59.8% are female, 40.2% are male, average age 42.2. Top regions: California, Texas, Maryland. Top brand affinities: Pillow, Sinaloa, Northrop Grumman, Harry Potter and the Goblet of Fire, Gauri Khan.

The average Sinclair Broadcast Group fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Maryland. Top brand affinities include Pillow, Sinaloa, Northrop Grumman, with strongest over-indexing on Pillow (1.97× the country average). Demographically, the Sinclair Broadcast Group audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Sinclair Broadcast Group fans

Demographic split for Sinclair Broadcast Group audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.2
Estimated audience size8,870,911

Audience persona

The typical Sinclair Broadcast Group fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Sinclair Broadcast Group in United States
RegionReachAffinity
California694,5280.71×
Texas570,1400.75×
Maryland565,2773.71×
New York560,8921.13×
Florida473,6830.79×
Pennsylvania385,3501.29×
Virginia366,2951.7×
North Carolina294,1081.1×
Michigan293,8611.27×
Ohio293,8251.08×
Washington292,0321.64×
Illinois266,5120.9×
Georgia211,4200.77×
Tennessee208,4881.17×
Oregon166,1031.63×
South Carolina150,4511.13×
Wisconsin146,1481.1×
Alabama145,1851.17×
New Jersey144,2750.64×
Indiana125,9290.78×
Massachusetts120,8610.69×
Missouri112,9060.79×
Arizona108,1650.6×
Oklahoma103,0981.05×
Nevada89,8761.05×
Colorado89,6950.64×
Minnesota89,0670.7×
Nebraska88,4931.99×
Connecticut75,9190.85×
Washington, District of Columbia71,2162.67×
Arkansas69,8990.96×
Kentucky68,9300.62×
Iowa68,6290.94×
Louisiana61,9300.54×
Utah57,2660.72×
Maine56,7291.79×
West Virginia44,1911.07×
Kansas43,7680.63×
Rhode Island43,6321.55×
Idaho39,8250.9×
Mississippi27,0870.37×
Montana24,5481×
New Mexico22,2210.5×
New Hampshire17,9860.51×
Delaware16,6920.68×
Hawaii12,2110.32×
Vermont10,8330.7×
South Dakota9,6000.47×
Alaska7,9700.42×
North Dakota6,6770.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sinclair Broadcast Group audience
BrandAffinityCategory
Pillow1.97×Home & Garden
Sinaloa3.18×Travel & Leisure
Northrop Grumman1.54×Business & Career
Harry Potter and the Goblet of Fire1.56×Movies & TV
Gauri Khan1.98×Movies & TV
Gouda cheese1.78×Food & Beverages
Cachaça1.67×Food & Beverages
The Finder (U.S. TV series)1.62×Movies & TV
John Key1.59×Politics & Society
Jbc2.08×Kids & Family
All You Need Is Love1.66×Music & Radio
Seven Sister States1.73×
IUniverse1.56×Literature
Jean-Marc Vallée1.51×Movies & TV
Jamnalal Bajaj Institute of Management Studies1.6×Business & Career
Tabriz1.69×Travel & Leisure
Cobh1.81×Travel & Leisure
Grace Grace2.02×Politics & Society
Iginio Massari1.66×Food & Beverages
Syrian opposition1.74×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sinclair Broadcast Group audience
TraitClusterScore
Family OrientationCONSERVATISM1.43
TraditionCONSERVATISM1.25
Convenience OrientationPREMIUM1.25
IndulgenceJOY1.21
Community OrientationOPEN1.2
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Sinclair Broadcast Group
CountryShare
United States96.1%
Canada3.2%
Sweden0.1%

See Sinclair Broadcast Group audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sinclair Broadcast Group have in United States?

Sinclair Broadcast Group has an estimated audience of 8,870,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Sinclair Broadcast Group fans?

59.8% of Sinclair Broadcast Group fans are female, 40.2% are male, with an average age of 42.2 years.

Which brands do Sinclair Broadcast Group fans like most?

Sinclair Broadcast Group fans show strongest brand affinity for Pillow (1.97×), Sinaloa (3.18×), and Northrop Grumman (1.54×) over the country average.

Where do Sinclair Broadcast Group fans live in United States?

Sinclair Broadcast Group fans in United States are most concentrated in California (reach 694,528), Texas (reach 570,140), and Maryland (reach 565,277). These three regions account for the largest share of the active audience.

What other brands do Sinclair Broadcast Group fans also like?

Beyond Sinclair Broadcast Group itself, the audience over-indexes on Sinaloa (3.18×), Northrop Grumman (1.54×), Harry Potter and the Goblet of Fire (1.56×), and Gauri Khan (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sinclair Broadcast Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.