Rascasse Audience Intelligence

Smathers and Branson Audience in United States

A data profile of the people who buy, follow and care about Smathers and Branson in United States — modelled from more than twelve digital signal sources. Smathers and Branson has an estimated audience of 371,721 people in United States.

#19among Apparel in United States#1399among Website / Newspaper / Magazine in United States#600in Shopping

The average Smathers and Branson fan in United States is 39.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, North Carolina.

Top brand affinities include Ryder Cup, Masters Tournament, Tiger Woods, with strongest over-indexing on Ryder Cup (16.32× the country average).

Demographically, the Smathers and Branson audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smathers and Branson fan in United States is more male, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Ryder Cup.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smathers and Branson profile in United States.

Audience size
372K
in United States
Gender
32.6%♀
67.4% male
Age
39.2
average years
Country rank
#43230
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Smathers and Branson

32.6% are female, 67.4% are male, average age 39.2.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Smathers and Branson audience in United States
MetricValue
Female32.6%
Male67.4%
Average age39.2
Estimated audience size371,721
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Smathers and Branson audience in United States
Age bracketShare%
16-1913%
20-2928%
30-3919%
40-4922%
50+17%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Smathers and Branson audience comes from United States.

Worldwide audience distribution share by country for Smathers and Branson
CountryShare
United States99.5%
Germany0.4%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smathers and Branson audience in United States is strongest.

Fig. 05

Top regions by affinity

Smathers and Branson fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~20K3.16×
02Alabama~10K2.52×
03Washington, District of Columbia~2K2.33×
04North Carolina~20K2.32×
05Georgia~20K2.30×
06Mississippi~5K1.97×
07Tennessee~10K1.87×
08Connecticut~6K1.87×
09Arkansas~5K1.79×
10Massachusetts~10K1.55×
11Kentucky~6K1.52×
12Virginia~10K1.49×
13Louisiana~6K1.39×
14Rhode Island~1K1.26×
15Texas~30K1.15×
16Maryland~7K1.15×
17Missouri~6K1.08×
18Oklahoma~4K1.02×
19Kansas~3K1.01×
20Vermont<1K1.00×
21Pennsylvania~10K0.98×
22Delaware<1K0.98×
23New Jersey~8K0.96×
24Maine~1K0.92×
25Florida~20K0.89×
26New York~20K0.88×
27New Hampshire~1K0.88×
28Illinois~10K0.87×
29Alaska<1K0.84×
30Ohio~8K0.81×
31West Virginia~1K0.80×
32North Dakota<1K0.78×
33South Dakota<1K0.76×
34Indiana~5K0.75×
35Colorado~4K0.75×
36Montana<1K0.73×
37Nebraska~1K0.69×
38Hawaii<1K0.67×
39New Mexico~1K0.66×
40Michigan~6K0.64×
41Minnesota~3K0.64×
42Idaho~1K0.63×
43Iowa~2K0.60×
44Wisconsin~3K0.58×
45Nevada~2K0.51×
46Utah~2K0.50×
47Oregon~2K0.46×
48Arizona~3K0.39×
49Washington~2K0.36×
50California~10K0.29×
Fig. 06

Affinity by region

Affinity by region — Smathers and Branson, United States
0.29×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smathers and Branson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smathers and Branson audience
#·InterestCategoryAffinity×
01Ryder CupSports16.32×
02Masters TournamentSports11.05×
03LacrosseSports7.31×
04Tiger WoodsSports6.70×
05PGA TourSports2.92×
06NordstromShopping2.86×
07CocktailFood & Beverages2.51×
08GolfSports2.17×
09WineFood & Beverages2.08×
10HandbagsFashion & Accessoires1.96×
11EtsyFashion & Accessoires1.87×
12Alcoholic beveragesFood & Beverages1.78×
13Home improvementHome & Garden1.77×
14BeerFood & Beverages1.73×
15VeganismFood & Beverages1.72×
16CouponsShopping1.66×
17BarbecueFood & Beverages1.65×
18CoffeeFood & Beverages1.58×
19CookingFood & Beverages1.55×
20American footballSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smathers and Branson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smathers and Branson audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Risk AppetiteTHRILL2.06×
Design AffinityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smathers and Branson audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.25×
MindfulnessBALANCE0.65×
Family OrientationCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smathers and Branson have in United States?

Smathers and Branson has an estimated audience of 371,721 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of Smathers and Branson fans?

32.6% of Smathers and Branson fans are female, 67.4% are male, with an average age of 39.2 years.

03

Which brands do Smathers and Branson fans like most?

Smathers and Branson fans show strongest brand affinity for Ryder Cup (16.32×), Masters Tournament (11.05×), and Tiger Woods (6.7×) over the country average.

04

Where do Smathers and Branson fans live in United States?

Smathers and Branson fans in United States are most concentrated in Texas (reach ~30K), Georgia (reach ~20K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Smathers and Branson fans also like?

Beyond Smathers and Branson itself, the audience over-indexes on Masters Tournament (11.05×), Tiger Woods (6.7×), Nordstrom (2.86×), and Alcoholic beverages (1.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smathers and Branson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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