Smathers and Branson Audience in United States

Smathers and Branson logo

Smathers and Branson has an estimated audience of 337,775 people in United States. 32.6% are female, 67.4% are male, average age 39.2. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Alaska, Nebraska, Google Analytics, Julius Caesar (play), Consequence (rapper).

The average Smathers and Branson fan in United States is 39.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Alaska, Nebraska, Google Analytics, with strongest over-indexing on Alaska (1.78× the country average). Demographically, the Smathers and Branson audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Smathers and Branson fans

Demographic split for Smathers and Branson audience in United States
MetricValue
Female32.6%
Male67.4%
Average age39.2
Estimated audience size337,775

Audience persona

The typical Smathers and Branson fan in United States is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Smathers and Branson in United States
RegionReachAffinity
Texas34,4271.19×
Georgia26,8442.58×
North Carolina25,0992.47×
Florida20,3020.89×
New York17,8490.95×
South Carolina17,7553.49×
Virginia13,4751.64×
Tennessee13,4181.98×
Alabama11,2192.38×
Pennsylvania11,1130.98×
Massachusetts10,8871.64×
California9,9550.27×
Illinois9,4550.84×
New Jersey8,8711.03×
Ohio7,6410.73×
Maryland7,2161.24×
Connecticut7,1222.1×
Kentucky6,7361.59×
Louisiana5,5541.28×
Missouri5,5471.02×
Mississippi5,2621.89×
Michigan4,8580.55×
Arkansas4,4151.59×
Colorado4,2240.79×
Indiana3,8960.63×
Oklahoma3,2480.87×
Washington, District of Columbia2,8232.78×
Kansas2,3470.88×
Minnesota2,2880.47×
Wisconsin2,2490.44×
Rhode Island1,5161.41×
Arizona1,5030.22×
Washington1,1800.17×
New Hampshire1,1200.84×
Maine1,1110.92×
Iowa1,0360.37×
West Virginia9780.62×
Delaware9140.98×
Utah8080.27×
Nebraska7580.45×
Oregon6920.18×
Vermont5860.99×
Nevada5490.17×
Idaho4570.27×
Montana4090.44×
Hawaii3030.21×
Wyoming2880.57×
New Mexico2240.13×
South Dakota1640.21×
Alaska1520.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smathers and Branson audience
BrandAffinityCategory
Alaska1.78×Travel & Leisure
Nebraska1.81×Travel & Leisure
Google Analytics2.33×Internet & Social Media
Julius Caesar (play)2.68×
Consequence (rapper)2.56×Music & Radio
Mariel Hemingway3.84×Fashion & Accessoires
Acoustic music1.68×Music & Radio
Necktie1.8×Fashion & Accessoires
Notre Dame Fighting Irish football1.64×Sports
Ulysses S. Grant1.93×Politics & Society
Colorado River2.04×Travel & Leisure
Wizards of Waverly Place2.03×Movies & TV
English literature1.96×Literature
Business English1.57×Business & Career
Ellen Burstyn2.35×Movies & TV
Julio Cesar Chavez Jr.1.77×Sports
Warren Zevon2.11×Music & Radio
Sacred Heart Catholic Church (Dubuque, Iowa)2.65×Politics & Society
Hypothec2.8×Business & Career
Celtic punk2.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smathers and Branson audience
TraitClusterScore
Risk AppetiteTHRILL2.41
Luxury OrientationPREMIUM1.99
Design AffinityPREMIUM1.97
Sports ActivityPOWER1.56
Early Adopter MentalityPOWER1.33
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Smathers and Branson
CountryShare
United States99.5%
Germany0.4%
Italy0.2%

See Smathers and Branson audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Smathers and Branson have in United States?

Smathers and Branson has an estimated audience of 337,775 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Smathers and Branson fans?

32.6% of Smathers and Branson fans are female, 67.4% are male, with an average age of 39.2 years.

Which brands do Smathers and Branson fans like most?

Smathers and Branson fans show strongest brand affinity for Alaska (1.78×), Nebraska (1.81×), and Google Analytics (2.33×) over the country average.

Where do Smathers and Branson fans live in United States?

Smathers and Branson fans in United States are most concentrated in Texas (reach 34,427), Georgia (reach 26,844), and North Carolina (reach 25,099). These three regions account for the largest share of the active audience.

What other brands do Smathers and Branson fans also like?

Beyond Smathers and Branson itself, the audience over-indexes on Nebraska (1.81×), Google Analytics (2.33×), Julius Caesar (play) (2.68×), and Consequence (rapper) (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smathers and Branson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.