Rascasse Audience Intelligence

Smyrna Audience in United States

A data profile of the people who buy, follow and care about Smyrna in United States — modelled from more than twelve digital signal sources. Smyrna has an estimated audience of 647,744 people in United States.

#66among POI in United States#3096among POI in United States#2442in Travel & Leisure

The average Smyrna fan in United States is 39.9 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Tennessee, Virginia.

Top brand affinities include Nashville Predators, Atlanta Braves, Discount Tire, with strongest over-indexing on Nashville Predators (14.21× the country average).

Demographically, the Smyrna audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smyrna fan in United States is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Nashville Predators.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smyrna profile in United States.

Audience size
648K
in United States
Gender
59.3%♀
40.7% male
Age
39.9
average years
Country rank
#31358
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smyrna fans

59.3% are female, 40.7% are male, average age 39.9.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Smyrna audience in United States
MetricValue
Female59.3%
Male40.7%
Average age39.9
Estimated audience size647,744
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Smyrna audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Smyrna audience comes from United States.

Worldwide audience distribution share by country for Smyrna
CountryShare
United States48.8%
Greece22.2%
Turkey11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smyrna audience in United States is strongest.

Fig. 05

Top regions by affinity

Smyrna fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K13.21×
02Tennessee~100K10.07×
03Georgia~200K8.76×
04Virginia~40K2.30×
05Alabama~8K0.83×
06Kentucky~7K0.81×
07Washington, District of Columbia~2K0.78×
08Maryland~8K0.71×
09Maine~2K0.71×
10South Carolina~7K0.68×
11Alaska<1K0.68×
12North Dakota<1K0.68×
13Vermont<1K0.67×
14South Dakota<1K0.65×
15Mississippi~3K0.61×
16Montana~1K0.60×
17Arkansas~3K0.59×
18North Carolina~10K0.57×
19Rhode Island~1K0.56×
20West Virginia~2K0.54×
21Hawaii~1K0.53×
22New Hampshire~1K0.53×
23Idaho~2K0.51×
24Pennsylvania~10K0.49×
25New Jersey~8K0.49×
26Louisiana~4K0.48×
27New Mexico~2K0.48×
28Nebraska~2K0.48×
29Florida~20K0.46×
30New York~20K0.43×
31Indiana~5K0.43×
32Kansas~2K0.43×
33Michigan~7K0.42×
34Oklahoma~3K0.42×
35Iowa~2K0.42×
36Missouri~4K0.41×
37Connecticut~3K0.41×
38Illinois~9K0.40×
39Massachusetts~5K0.39×
40Utah~2K0.39×
41Oregon~3K0.38×
42Nevada~2K0.38×
43Ohio~7K0.36×
44Colorado~4K0.36×
45Wisconsin~4K0.36×
46Washington~5K0.35×
47Minnesota~3K0.35×
48Texas~20K0.33×
49Arizona~4K0.31×
50California~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Smyrna, United States
0.27×1.00×13.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smyrna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smyrna audience
#·InterestCategoryAffinity×
01Nashville PredatorsSports14.21×
02Atlanta United FCSports9.47×
03Atlanta BravesSports3.95×
04Liquor storeFood & Beverages2.84×
05Atlanta FalconsSports2.67×
06Atlanta HawksSports2.67×
07Dolly PartonMusic & Radio2.51×
08Employment agencyBusiness & Career2.18×
09Private equityBusiness & Career2.14×
10Philadelphia PhilliesSports2.08×
11Discount TireShopping2.04×
12Non-alcoholic beverageFood & Beverages2.02×
13Jet skiSports1.90×
14ButcherFood & Beverages1.84×
15Career developmentBusiness & Career1.82×
16Private schoolKids & Family1.81×
17Rail transportTravel & Leisure1.68×
18Employment websiteBusiness & Career1.68×
19Toronto Blue JaysSports1.62×
20Automobile repair shopCars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smyrna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smyrna audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
Community OrientationOPEN1.44×
DIY MentalityTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smyrna audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.42×
Sports ActivityPOWER0.68×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smyrna have in United States?

Smyrna has an estimated audience of 647,744 people in United States, concentrated in Georgia and Tennessee.

02

What is the gender split and age of Smyrna fans?

59.3% of Smyrna fans are female, 40.7% are male, with an average age of 39.9 years.

03

Which brands do Smyrna fans like most?

Smyrna fans show strongest brand affinity for Nashville Predators (14.21×), Atlanta Braves (3.95×), and Discount Tire (2.04×) over the country average.

04

Where do Smyrna fans live in United States?

Smyrna fans in United States are most concentrated in Georgia (reach ~200K), Tennessee (reach ~100K), and Virginia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Smyrna fans also like?

Beyond Smyrna itself, the audience over-indexes on Atlanta Braves (3.95×), Discount Tire (2.04×), Dolly Parton (2.51×), and Atlanta Falcons (2.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smyrna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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