Smyrna Audience in United States

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Smyrna has an estimated audience of 647,744 people in United States. 59.3% are female, 40.7% are male, average age 39.9. Top regions: Georgia, Tennessee, Virginia. Top brand affinities: Gauri Khan, Google Wallet, Roy Wood, Jr., William F. Buckley, Jr., Shepherd's Bush Empire.

The average Smyrna fan in United States is 39.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Tennessee, Virginia. Top brand affinities include Gauri Khan, Google Wallet, Roy Wood, Jr., with strongest over-indexing on Gauri Khan (11.29× the country average). Demographically, the Smyrna audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Smyrna fans

Demographic split for Smyrna audience in United States
MetricValue
Female59.3%
Male40.7%
Average age39.9
Estimated audience size647,744

Audience persona

The typical Smyrna fan in United States is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Gauri Khan.

Top regions in United States

Top regions ranked by reach for Smyrna in United States
RegionReachAffinity
Georgia154,6227.75×
Tennessee117,7699.06×
Virginia38,1942.42×
Florida25,4750.58×
California23,8370.33×
Texas22,8520.41×
Delaware19,17110.73×
New York18,8760.52×
North Carolina13,0580.67×
Pennsylvania12,6780.58×
Illinois10,1040.47×
New Jersey9,8330.6×
Maryland8,7880.79×
Ohio8,2590.41×
Michigan7,7440.46×
Kentucky7,4620.92×
South Carolina7,1100.73×
Alabama7,0050.77×
Massachusetts5,6460.44×
Indiana5,6200.47×
Washington5,0920.39×
Missouri4,5870.44×
Louisiana4,4630.53×
Colorado3,9430.39×
Arizona3,8180.29×
Mississippi3,4140.64×
Arkansas3,3480.63×
Wisconsin3,3380.34×
Minnesota3,0890.33×
Oklahoma2,7910.39×
Oregon2,6190.35×
Connecticut2,4860.38×
Washington, District of Columbia1,8300.94×
Nevada1,6830.27×
Utah1,6820.29×
Iowa1,6660.31×
Kansas1,6610.33×
Maine1,5310.66×
Idaho1,1420.35×
West Virginia1,0460.35×
Nebraska1,0390.32×
New Hampshire9250.36×
New Mexico9010.28×
Hawaii8100.29×
Rhode Island6900.33×
Montana4880.27×
Vermont4590.4×
Alaska3940.28×
South Dakota3390.23×
North Dakota2990.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smyrna audience
BrandAffinityCategory
Gauri Khan11.29×Movies & TV
Google Wallet1.58×Technology & Electronics
Roy Wood, Jr.2.36×Movies & TV
William F. Buckley, Jr.3.13×
Shepherd's Bush Empire9.21×Music & Radio
JBS USA1.7×Food & Beverages
IWeb1.86×
Star Trek: Insurrection2.27×Movies & TV
Otto Graham1.61×Sports
Reason Foundation4.11×Politics & Society
Universal suffrage2.35×Politics & Society
cake decorating shop1.86×Food & Beverages
Jebel Ali Free Zone1.76×Business & Career
W. E. B. Griffin1.74×Literature
Santa Coloma de Gramenet4.04×Travel & Leisure
Casey Cagle1.55×Politics & Society
Tate St Ives1.52×
Pips, Chips & Videoclips1.6×Music & Radio
Ole Ivars1.51×Music & Radio
Duquesne University School of Law1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smyrna audience
TraitClusterScore
Career OrientationPOWER1.33
Luxury OrientationPREMIUM1.16
DIY MentalityTHRILL1.15
Urban LifestyleOPEN1.11
Family OrientationCONSERVATISM1.11
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Smyrna
CountryShare
United States49.4%
Greece22.4%
Turkey11.9%

See Smyrna audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Smyrna have in United States?

Smyrna has an estimated audience of 647,744 people in United States, concentrated in Georgia and Tennessee.

What is the gender split and age of Smyrna fans?

59.3% of Smyrna fans are female, 40.7% are male, with an average age of 39.9 years.

Which brands do Smyrna fans like most?

Smyrna fans show strongest brand affinity for Gauri Khan (11.29×), Google Wallet (1.58×), and Roy Wood, Jr. (2.36×) over the country average.

Where do Smyrna fans live in United States?

Smyrna fans in United States are most concentrated in Georgia (reach 154,622), Tennessee (reach 117,769), and Virginia (reach 38,194). These three regions account for the largest share of the active audience.

What other brands do Smyrna fans also like?

Beyond Smyrna itself, the audience over-indexes on Google Wallet (1.58×), Roy Wood, Jr. (2.36×), William F. Buckley, Jr. (3.13×), and Shepherd's Bush Empire (9.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smyrna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.