Smyrna Audience in United States

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Smyrna has an estimated audience of 647,744 people in United States. 59.3% are female, 40.7% are male, average age 39.9. Top regions: Georgia, Tennessee, Virginia. Top brand affinities: Nashville Predators, Atlanta Falcons, Atlanta Hawks, Atlanta Braves, Discount Tire.

The average Smyrna fan in United States is 39.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Tennessee, Virginia. Top brand affinities include Nashville Predators, Atlanta Falcons, Atlanta Hawks, with strongest over-indexing on Nashville Predators (11.29× the country average). Demographically, the Smyrna audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Smyrna fans

Demographic split for Smyrna audience in United States
MetricValue
Female59.3%
Male40.7%
Average age39.9
Estimated audience size647,744

Audience persona

The typical Smyrna fan in United States is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Nashville Predators.

Top regions in United States

Top regions ranked by reach for Smyrna in United States
RegionReachAffinity
Georgia154,6227.75×
Tennessee117,7699.06×
Virginia38,1942.42×
Florida25,4750.58×
California23,8370.33×
Texas22,8520.41×
Delaware19,17110.73×
New York18,8760.52×
North Carolina13,0580.67×
Pennsylvania12,6780.58×
Illinois10,1040.47×
New Jersey9,8330.6×
Maryland8,7880.79×
Ohio8,2590.41×
Michigan7,7440.46×
Kentucky7,4620.92×
South Carolina7,1100.73×
Alabama7,0050.77×
Massachusetts5,6460.44×
Indiana5,6200.47×
Washington5,0920.39×
Missouri4,5870.44×
Louisiana4,4630.53×
Colorado3,9430.39×
Arizona3,8180.29×
Mississippi3,4140.64×
Arkansas3,3480.63×
Wisconsin3,3380.34×
Minnesota3,0890.33×
Oklahoma2,7910.39×
Oregon2,6190.35×
Connecticut2,4860.38×
Washington, District of Columbia1,8300.94×
Nevada1,6830.27×
Utah1,6820.29×
Iowa1,6660.31×
Kansas1,6610.33×
Maine1,5310.66×
Idaho1,1420.35×
West Virginia1,0460.35×
Nebraska1,0390.32×
New Hampshire9250.36×
New Mexico9010.28×
Hawaii8100.29×
Rhode Island6900.33×
Montana4880.27×
Vermont4590.4×
Alaska3940.28×
South Dakota3390.23×
North Dakota2990.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smyrna audience
BrandAffinityCategory
Nashville Predators11.29×Sports
Atlanta Falcons4.11×Sports
Atlanta Hawks4.04×Sports
Atlanta Braves3.13×Sports
Discount Tire1.51×Shopping
Dolly Parton1.97×Music & Radio
Tennessee Titans2.36×Sports
Atlanta United FC9.21×Sports
New York Knicks1.61×Sports
Philadelphia Phillies1.79×Sports
Boat show1.86×Travel & Leisure
Keller Williams Realty1.7×Home & Garden
Liquor store1.88×Food & Beverages
Philadelphia Flyers1.58×Sports
Solar water heating4.47×Home & Garden
Mercedes-Benz S-Class1.74×Cars & Mobility
Aston Villa F.C.1.5×Sports
Irina Shayk1.55×Fashion & Accessoires
Mercedes-Benz GLA-Class1.51×Cars & Mobility
Mercedes-Benz E-Class1.61×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smyrna audience
TraitClusterScore
Career OrientationPOWER1.33
Luxury OrientationPREMIUM1.16
DIY MentalityTHRILL1.15
Urban LifestyleOPEN1.11
Family OrientationCONSERVATISM1.11
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Smyrna
CountryShare
United States49.4%
Greece22.4%
Turkey11.9%

See Smyrna audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Smyrna have in United States?

Smyrna has an estimated audience of 647,744 people in United States, concentrated in Georgia and Tennessee.

What is the gender split and age of Smyrna fans?

59.3% of Smyrna fans are female, 40.7% are male, with an average age of 39.9 years.

Which brands do Smyrna fans like most?

Smyrna fans show strongest brand affinity for Nashville Predators (11.29×), Atlanta Falcons (4.11×), and Atlanta Hawks (4.04×) over the country average.

Where do Smyrna fans live in United States?

Smyrna fans in United States are most concentrated in Georgia (reach 154,622), Tennessee (reach 117,769), and Virginia (reach 38,194). These three regions account for the largest share of the active audience.

What other brands do Smyrna fans also like?

Beyond Smyrna itself, the audience over-indexes on Atlanta Falcons (4.11×), Atlanta Hawks (4.04×), Atlanta Braves (3.13×), and Discount Tire (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smyrna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.