Rascasse Audience Intelligence

Snopes.com Audience in United States

A data profile of the people who buy, follow and care about Snopes.com in United States — modelled from more than twelve digital signal sources. Snopes.com has an estimated audience of 1,744,054 people in United States.

#493among Website / Newspaper / Magazine in United States#99in News

The average Snopes.com fan in United States is 48.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sustainable energy, Nonprofit organization, Renewable energy, with strongest over-indexing on Sustainable energy (4.49× the country average).

Demographically, the Snopes.com audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snopes.com fan in United States is balanced, around 48.5 years old, with strong Individualism tendencies and a notable affinity for Sustainable energy.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snopes.com profile in United States.

Audience size
1.7M
in United States
Gender
52.5%♀
47.5% male
Age
48.5
average years
Country rank
#15843
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Snopes.com

52.5% are female, 47.5% are male, average age 48.5.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Snopes.com audience in United States
MetricValue
Female52.5%
Male47.5%
Average age48.5
Estimated audience size1,744,054
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Snopes.com audience in United States
Age bracketShare%
16-193%
20-298%
30-3919%
40-4931%
50+39%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Snopes.com audience comes from United States.

Worldwide audience distribution share by country for Snopes.com
CountryShare
United States80.0%
China9.1%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snopes.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Snopes.com fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.29×
02Kansas~7K1.29×
03Maine~3K1.29×
04Missouri~10K1.25×
05Wisconsin~10K1.23×
06Iowa~7K1.21×
07Michigan~20K1.20×
08Washington~20K1.18×
09New Hampshire~3K1.18×
10Minnesota~10K1.15×
11South Dakota~2K1.14×
12Vermont~1K1.12×
13Montana~2K1.11×
14Ohio~20K1.08×
15Indiana~10K1.06×
16Delaware~2K1.06×
17Idaho~4K1.05×
18Kentucky~10K1.04×
19Arizona~20K1.03×
20New Mexico~4K1.03×
21Nebraska~4K1.02×
22South Carolina~10K1.00×
23Oklahoma~8K1.00×
24Connecticut~7K1.00×
25West Virginia~3K1.00×
26Pennsylvania~20K0.99×
27Rhode Island~2K0.99×
28Alaska~2K0.99×
29North Dakota~1K0.99×
30Florida~50K0.95×
31Massachusetts~10K0.94×
32Colorado~10K0.94×
33Illinois~20K0.93×
34Maryland~10K0.93×
35Tennessee~10K0.91×
36Arkansas~5K0.91×
37Hawaii~3K0.91×
38North Carolina~20K0.90×
39Alabama~9K0.89×
40Virginia~20K0.88×
41Utah~6K0.87×
42Mississippi~5K0.85×
43Washington, District of Columbia~2K0.85×
44Nevada~6K0.84×
45New Jersey~20K0.82×
46Louisiana~8K0.80×
47Georgia~20K0.77×
48California~60K0.76×
49New York~30K0.70×
50Texas~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Snopes.com, United States
0.63×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snopes.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snopes.com audience
#·InterestCategoryAffinity×
01Political satireLiterature7.70×
02IndividualismPolitics & Society5.47×
03Sustainable energyHome & Garden4.49×
04MSNBCMovies & TV4.25×
05Emmy AwardMovies & TV3.93×
06The Washington PostNews3.63×
07Renewable energyBusiness & Career3.60×
08Non-alcoholic beverageFood & Beverages3.12×
09Robert RedfordMovies & TV2.96×
10CBS NewsMovies & TV2.71×
11Charitable organizationPolitics & Society2.52×
12Nonprofit organizationPolitics & Society2.40×
13Online newspaperNews2.32×
14Trader Joe'sShopping2.10×
15TraditionPolitics & Society1.98×
16RedditInternet & Social Media1.96×
17IKEAHome & Garden1.87×
18PodcastMusic & Radio1.80×
19American AirlinesTravel & Leisure1.77×
20CNNMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snopes.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snopes.com audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.66×
SustainabilityBALANCE2.02×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snopes.com audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Risk AppetiteTHRILL0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snopes.com have in United States?

Snopes.com has an estimated audience of 1,744,054 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Snopes.com fans?

52.5% of Snopes.com fans are female, 47.5% are male, with an average age of 48.5 years.

03

Which brands do Snopes.com fans like most?

Snopes.com fans show strongest brand affinity for Sustainable energy (4.49×), Nonprofit organization (2.4×), and Renewable energy (3.6×) over the country average.

04

Where do Snopes.com fans live in United States?

Snopes.com fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Snopes.com fans also like?

Beyond Snopes.com itself, the audience over-indexes on Nonprofit organization (2.4×), Renewable energy (3.6×), Trader Joe's (2.1×), and Emmy Award (3.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Snopes.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snopes.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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