Snopes.com Audience in United States
Snopes.com has an estimated audience of 736,324 people in United States. 52.5% are female, 47.5% are male, average age 48.5. Top brand affinities: 3D printing, Pillow, Albany County, New York, Enfamil, Atkins diet.
Top brand affinities include 3D printing, Pillow, Albany County, New York, with strongest over-indexing on 3D printing (2.49× the country average). Demographically, the Snopes.com audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Individualism, Sustainability.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Snopes.com fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 48.5 |
| Estimated audience size | 736,324 |
Audience persona
The typical Snopes.com fan in United States is balanced, around 48.5 years old, with strong Individualism tendencies and a notable affinity for 3D printing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 2.49× | Technology & Electronics |
| Pillow | 1.94× | Home & Garden |
| Albany County, New York | 7.36× | Travel & Leisure |
| Enfamil | 3.5× | Kids & Family |
| Atkins diet | 2.18× | Health |
| Solo climbing | 2.87× | Sports |
| Necktie | 2.12× | Fashion & Accessoires |
| IS (Infinite Stratos) | 1.54× | Literature |
| Voltron: Legendary Defender | 5.9× | Movies & TV |
| edureka | 12.87× | Business & Career |
| Final Fantasy VII (Famicom) | 4.8× | Games |
| Business English | 1.6× | Business & Career |
| Hypertext | 1.7× | Technology & Electronics |
| Northrop Grumman | 1.64× | Business & Career |
| Mariel Hemingway | 2.59× | Fashion & Accessoires |
| Fox 13 News | 1.57× | Movies & TV |
| Ayrton Senna | 2.24× | Sports |
| Brunello Cucinelli | 1.67× | Fashion & Accessoires |
| Ironmongery | 2.22× | Home & Garden |
| Gemma Ward | 3.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.66 |
| Sustainability | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.39 |
| Community Orientation | OPEN | 1.32 |
| Tradition | CONSERVATISM | 1.3 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.0% |
| China | 16.9% |
| Canada | 3.0% |
See Snopes.com audiences in other countries
More News audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Snopes.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.