SolarWinds Audience in United States

SolarWinds has an estimated audience of 308,242 people in United States. 41.5% are female, 58.5% are male, average age 38.9. Top regions: Texas, California, Florida. Top brand affinities: The UPS Store, Cigna, AutoZone, Advance Auto Parts, Wells Fargo.

The average SolarWinds fan in United States is 38.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The UPS Store, Cigna, AutoZone, with strongest over-indexing on The UPS Store (22.78× the country average). Demographically, the SolarWinds audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

Demographics of SolarWinds fans

Demographic split for SolarWinds audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.9
Estimated audience size308,242

Audience persona

The typical SolarWinds fan in United States is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for SolarWinds in United States
RegionReachAffinity
Texas55,4272.09×
California36,9141.09×
Florida33,8961.62×
Virginia25,9153.45×
New York23,5891.37×
North Carolina12,3131.33×
Illinois11,8451.15×
Georgia10,0791.06×
Massachusetts8,9181.47×
Pennsylvania8,8040.85×
Maryland8,1211.53×
New Jersey7,8991.01×
Washington7,6531.24×
Ohio7,4500.78×
Colorado6,8961.42×
Arizona5,5490.88×
Michigan5,4590.68×
Missouri4,6820.94×
Tennessee4,4800.72×
Oregon4,1911.19×
Minnesota3,9460.89×
South Carolina3,7920.82×
Wisconsin3,7840.82×
Indiana3,6430.65×
Oklahoma3,1860.93×
Alabama2,9600.69×
Utah2,7140.98×
Connecticut2,6490.86×
Nevada2,5410.85×
Washington, District of Columbia2,3652.55×
Kentucky2,3610.61×
Kansas2,0710.85×
Louisiana2,0530.52×
Iowa1,9500.77×
Arkansas1,4480.57×
Hawaii1,3191×
Nebraska1,2970.84×
Mississippi1,2900.51×
Idaho1,2420.8×
New Mexico1,1400.74×
New Hampshire1,1240.93×
Rhode Island8470.86×
Maine8020.73×
West Virginia7470.52×
South Dakota5940.83×
Delaware5730.67×
Alaska5590.85×
Montana5360.63×
North Dakota4060.64×
Vermont3220.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SolarWinds audience
BrandAffinityCategory
The UPS Store22.78×Shopping
Cigna35.02×Business & Career
AutoZone8.52×Cars & Mobility
Advance Auto Parts9.95×Cars & Mobility
Wells Fargo6.07×Business & Career
Twilio43.02×Technology & Electronics
TransUnion18.2×Technology & Electronics
PostgreSQL83.18×Technology & Electronics
Paperless Post29.31×Shopping
Zipcar36.6×Cars & Mobility
Microsoft Store29.94×Technology & Electronics
TaxACT24.78×Technology & Electronics
Consumer Reports14.32×Business & Career
Thandie Newton20×Movies & TV
Planet Fitness4.21×Sports
Family Dollar6.61×Fashion & Accessoires
DocuSign11.61×Technology & Electronics
Amazon Web Services15.88×Technology & Electronics
Information security9.4×Business & Career
Zendesk34.49×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SolarWinds audience
TraitClusterScore
Need for SecurityCONSERVATISM4.6
LGBTQ+ IdentityOPEN2.62
Career OrientationPOWER2.45
Early Adopter MentalityPOWER2.38
Quality AwarenessPREMIUM2.11
TravellingTHRILL1.93

Worldwide distribution

Worldwide audience distribution share by country for SolarWinds
CountryShare
United States45.8%
Japan7.9%
India6.4%

See SolarWinds audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does SolarWinds have in United States?

SolarWinds has an estimated audience of 308,242 people in United States, concentrated in Texas and California.

What is the gender split and age of SolarWinds fans?

41.5% of SolarWinds fans are female, 58.5% are male, with an average age of 38.9 years.

Which brands do SolarWinds fans like most?

SolarWinds fans show strongest brand affinity for The UPS Store (22.78×), Cigna (35.02×), and AutoZone (8.52×) over the country average.

Where do SolarWinds fans live in United States?

SolarWinds fans in United States are most concentrated in Texas (reach 55,427), California (reach 36,914), and Florida (reach 33,896). These three regions account for the largest share of the active audience.

What other brands do SolarWinds fans also like?

Beyond SolarWinds itself, the audience over-indexes on Cigna (35.02×), AutoZone (8.52×), Advance Auto Parts (9.95×), and Wells Fargo (6.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SolarWinds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.