Rascasse Audience Intelligence

SolarWinds Target Market in United States

A data profile of the people who buy, follow and care about SolarWinds in United States — modelled from more than twelve digital signal sources. SolarWinds has an estimated audience of 304,352 people in United States.

#36among Consulting in United States#4970among Brand in United States#1217in Technology & Electronics

The average SolarWinds fan in United States is 38.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The UPS Store, TransUnion, Cigna, with strongest over-indexing on The UPS Store (17.8× the country average).

Demographically, the SolarWinds audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SolarWinds fan in United States is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for The UPS Store.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SolarWinds profile in United States.

Audience size
304K
in United States
Gender
41.5%♀
58.5% male
Age
38.9
average years
Country rank
#48015
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SolarWinds

41.5% are female, 58.5% are male, average age 38.9.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for SolarWinds audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.9
Estimated audience size304,352
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the SolarWinds audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4918%
50+21%
Fig. 04

Worldwide distribution

45.4%

of the worldwide SolarWinds audience comes from United States.

Worldwide audience distribution share by country for SolarWinds
CountryShare
United States45.4%
Japan8.0%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SolarWinds audience in United States is strongest.

Fig. 05

Top regions by affinity

SolarWinds customers by region in United States
#RegionReachAffinity×
01Virginia~20K2.89×
02Texas~60K2.27×
03Washington, District of Columbia~2K2.18×
04Maryland~8K1.47×
05Florida~30K1.38×
06Massachusetts~8K1.38×
07Colorado~7K1.35×
08North Carolina~10K1.28×
09New York~20K1.24×
10Washington~7K1.16×
11Illinois~10K1.11×
12California~40K1.07×
13Oregon~4K1.07×
14Georgia~10K1.04×
15Utah~3K1.04×
16South Dakota<1K1.00×
17Alaska<1K1.00×
18Hawaii~1K0.99×
19New Hampshire~1K0.99×
20New Jersey~8K0.98×
21Rhode Island<1K0.96×
22Missouri~5K0.95×
23Oklahoma~3K0.95×
24Idaho~1K0.94×
25Kansas~2K0.93×
26Nebraska~1K0.93×
27South Carolina~4K0.91×
28North Dakota<1K0.91×
29Nevada~3K0.90×
30Montana<1K0.90×
31Vermont<1K0.90×
32Arizona~6K0.89×
33Minnesota~4K0.89×
34Connecticut~3K0.89×
35Maine<1K0.89×
36New Mexico~1K0.88×
37Delaware<1K0.88×
38Iowa~2K0.87×
39Pennsylvania~9K0.86×
40Wisconsin~4K0.86×
41Ohio~8K0.82×
42West Virginia~1K0.81×
43Mississippi~2K0.80×
44Arkansas~2K0.80×
45Tennessee~5K0.79×
46Alabama~3K0.77×
47Indiana~4K0.74×
48Michigan~6K0.73×
49Kentucky~3K0.73×
50Louisiana~3K0.70×
Fig. 06

Affinity by region

Affinity by region — SolarWinds, United States
0.70×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SolarWinds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SolarWinds audience
#·InterestCategoryAffinity×
01EsriTechnology & Electronics81.76×
02OnStarCars & Mobility58.69×
03AsurionBusiness & Career46.88×
04Stanley SteemerHome & Garden45.04×
05TwilioTechnology & Electronics43.85×
06Trend MicroTechnology & Electronics43.65×
07ZipcarCars & Mobility35.62×
08TransUnionTechnology & Electronics33.62×
09RubbermaidHome & Garden33.34×
10Paperless PostShopping32.66×
11Microsoft StoreTechnology & Electronics30.63×
12CignaBusiness & Career26.67×
13Amazon Web ServicesTechnology & Electronics18.86×
14The UPS StoreShopping17.80×
15FedEx OfficeBusiness & Career16.33×
16DocuSignTechnology & Electronics16.03×
17Sustainable energyHome & Garden11.15×
18Renewable energyBusiness & Career7.62×
19AutoZoneCars & Mobility5.15×
20Best BuyShopping4.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SolarWinds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SolarWinds audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.00×
Convenience OrientationPREMIUM3.00×
SustainabilityBALANCE2.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SolarWinds audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.68×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SolarWinds's target market in United States?

SolarWinds's target market in United States covers an estimated 304,352 people, concentrated in Texas and California.

02

What is the gender split and age of SolarWinds customers?

41.5% of the SolarWinds audience are female, 58.5% are male, with an average age of 38.9 years.

03

Which brands do SolarWinds fans like most?

SolarWinds fans show strongest brand affinity for The UPS Store (17.8×), TransUnion (33.62×), and Cigna (26.67×) over the country average.

04

Where do SolarWinds fans live in United States?

SolarWinds fans in United States are most concentrated in Texas (reach ~60K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SolarWinds fans also like?

Beyond SolarWinds itself, the audience over-indexes on TransUnion (33.62×), Cigna (26.67×), Asurion (46.88×), and OnStar (58.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See SolarWinds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SolarWinds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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