Soledad O'Brien Audience in United States
Soledad O'Brien has an estimated audience of 294,356 people in United States. 52.2% are female, 47.8% are male, average age 45.5. Top brand affinities: Indeed.com, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Google Maps.
Top brand affinities include Indeed.com, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Indeed.com (4.17× the country average). Demographically, the Soledad O'Brien audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Movies & TV · Type: Person · Subtype: Journalist
Demographics of Soledad O'Brien fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 45.5 |
| Estimated audience size | 294,356 |
Audience persona
The typical Soledad O'Brien fan in United States is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 4.17× | Business & Career |
| Autism Awareness | 8.97× | Health |
| Diabetes mellitus awareness | 6.21× | Health |
| Singer-songwriter | 3.06× | Music & Radio |
| Google Maps | 2.88× | Internet & Social Media |
| Microblogging | 6.43× | Technology & Electronics |
| CNN | 2.15× | Movies & TV |
| United States Postal Service | 2.53× | Business & Career |
| 2.27× | Internet & Social Media | |
| Kia Sportage | 12.44× | Cars & Mobility |
| True Detective | 4.09× | Movies & TV |
| Income tax | 6.65× | Business & Career |
| HBO | 2.36× | Movies & TV |
| Capital One | 2.02× | Business & Career |
| Horoscope | 4.62× | Health |
| Serena Williams | 6.5× | Sports |
| TMZ | 2.19× | Internet & Social Media |
| Honda HR-V | 12.44× | Cars & Mobility |
| American Airlines | 1.76× | Travel & Leisure |
| Breaking news | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Individualism | JOY | 1.61 |
| Risk Appetite | THRILL | 1.48 |
| Luxury Orientation | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.0% |
| Germany | 0.8% |
| Italy | 0.2% |
See Soledad O'Brien audiences in other countries
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- Anna Wintour (1,859,212)
- Hunter S. Thompson (1,481,890)
How to read this data
Audience size is the estimated number of people in United States who actively search for Soledad O'Brien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.