A data profile of the people who buy, follow and care about Soledad O'Brien in United States — modelled from more than twelve digital signal sources. Soledad O'Brien has an estimated audience of 280,238 people in United States.
The average Soledad O'Brien fan in United States is 45.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Renewable energy, FedEx, Sustainable energy, with strongest over-indexing on Renewable energy (6.27× the country average).
Demographically, the Soledad O'Brien audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Soledad O'Brien fan in United States is balanced, around 45.5 years old, with strong Individualism tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Soledad O'Brien profile in United States.
52.2% are female, 47.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 45.5 |
| Estimated audience size | 280,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 23% | |
| 40-49 | 33% | |
| 50+ | 27% |
Where the Soledad O'Brien audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~10K | 2.76× | |
| 02 | Maryland | ~8K | 1.61× | |
| 03 | Washington, District of Columbia | ~1K | 1.59× | |
| 04 | Massachusetts | ~8K | 1.34× | |
| 05 | Georgia | ~10K | 1.31× | |
| 06 | New Jersey | ~10K | 1.30× | |
| 07 | Connecticut | ~4K | 1.30× | |
| 08 | Virginia | ~9K | 1.29× | |
| 09 | New York | ~20K | 1.23× | |
| 10 | North Carolina | ~10K | 1.22× | |
| 11 | South Carolina | ~5K | 1.21× | |
| 12 | Delaware | <1K | 1.20× | |
| 13 | Mississippi | ~3K | 1.16× | |
| 14 | Rhode Island | ~1K | 1.15× | |
| 15 | Alabama | ~5K | 1.14× | |
| 16 | Florida | ~20K | 1.13× | |
| 17 | Pennsylvania | ~10K | 1.08× | |
| 18 | Illinois | ~10K | 1.08× | |
| 19 | Missouri | ~5K | 1.03× | |
| 20 | Kentucky | ~4K | 1.02× | |
| 21 | Maine | ~1K | 1.02× | |
| 22 | Texas | ~20K | 0.98× | |
| 23 | Minnesota | ~4K | 0.98× | |
| 24 | Tennessee | ~6K | 0.97× | |
| 25 | Vermont | <1K | 0.97× | |
| 26 | New Hampshire | ~1K | 0.96× | |
| 27 | Michigan | ~7K | 0.95× | |
| 28 | West Virginia | ~1K | 0.94× | |
| 29 | Ohio | ~8K | 0.93× | |
| 30 | Arkansas | ~2K | 0.93× | |
| 31 | Indiana | ~5K | 0.92× | |
| 32 | Alaska | <1K | 0.92× | |
| 33 | Kansas | ~2K | 0.91× | |
| 34 | New Mexico | ~1K | 0.91× | |
| 35 | North Dakota | <1K | 0.91× | |
| 36 | Iowa | ~2K | 0.90× | |
| 37 | South Dakota | <1K | 0.90× | |
| 38 | Oklahoma | ~3K | 0.89× | |
| 39 | Nevada | ~3K | 0.89× | |
| 40 | Montana | <1K | 0.89× | |
| 41 | Nebraska | ~1K | 0.87× | |
| 42 | California | ~30K | 0.86× | |
| 43 | Wisconsin | ~4K | 0.85× | |
| 44 | Hawaii | ~1K | 0.84× | |
| 45 | Idaho | ~1K | 0.83× | |
| 46 | Oregon | ~3K | 0.78× | |
| 47 | Arizona | ~5K | 0.77× | |
| 48 | Colorado | ~4K | 0.76× | |
| 49 | Washington | ~4K | 0.73× | |
| 50 | Utah | ~2K | 0.72× |
The strongest cross-interests of the Soledad O'Brien audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 12.44× | ||
| 02 | Renewable energy | Business & Career | 6.27× | ||
| 03 | Serena Williams | Sports | 6.05× | ||
| 04 | Sustainable energy | Home & Garden | 5.35× | ||
| 05 | FedEx | Business & Career | 5.13× | ||
| 06 | Internet & Social Media | 5.10× | |||
| 07 | True Detective | Movies & TV | 4.54× | ||
| 08 | QVC | Movies & TV | 4.20× | ||
| 09 | Weather forecasting | Home & Garden | 4.12× | ||
| 10 | Michelle Obama | Politics & Society | 4.05× | ||
| 11 | Apple TV | Movies & TV | 3.19× | ||
| 12 | Innovation | Business & Career | 2.98× | ||
| 13 | TMZ | Internet & Social Media | 2.85× | ||
| 14 | Mortgage loans | Business & Career | 2.83× | ||
| 15 | TV talkshows | Movies & TV | 2.69× | ||
| 16 | McDonald's | Food & Beverages | 2.17× | ||
| 17 | Podcast | Music & Radio | 2.13× | ||
| 18 | United States Postal Service | Business & Career | 2.05× | ||
| 19 | CNN | Movies & TV | 1.90× | ||
| 20 | Internet & Social Media | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.24× | |
| Family Orientation | CONSERVATISM | 2.18× | |
| Sustainability | BALANCE | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Creativity | OPEN | 0.84× | |
| DIY Mentality | THRILL | 0.85× |
Soledad O'Brien has an estimated audience of 280,238 people in United States, concentrated in California and Texas.
52.2% of Soledad O'Brien fans are female, 47.8% are male, with an average age of 45.5 years.
Soledad O'Brien fans show strongest brand affinity for Renewable energy (6.27×), FedEx (5.13×), and Sustainable energy (5.35×) over the country average.
Soledad O'Brien fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Soledad O'Brien itself, the audience over-indexes on FedEx (5.13×), Sustainable energy (5.35×), Nobel Peace Prize (12.44×), and Mortgage loans (2.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Soledad O'Brien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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