Soledad O'Brien Audience in United States
Soledad O'Brien has an estimated audience of 294,356 people in United States. 52.2% are female, 47.8% are male, average age 45.5. Top brand affinities: Whataburger, Hebe, Natural rubber, Product design, Elsword.
Top brand affinities include Whataburger, Hebe, Natural rubber, with strongest over-indexing on Whataburger (2.57× the country average). Demographically, the Soledad O'Brien audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Movies & TV · Type: Person · Subtype: Journalist
Demographics of Soledad O'Brien fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 45.5 |
| Estimated audience size | 294,356 |
Audience persona
The typical Soledad O'Brien fan in United States is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 2.57× | Food & Beverages |
| Hebe | 7.05× | Home & Garden |
| Natural rubber | 1.95× | Cars & Mobility |
| Product design | 1.63× | Business & Career |
| Elsword | 12.44× | Games |
| Litter box | 1.57× | Pets & Animals |
| Stamp collecting | 3.45× | Home & Garden |
| Kendra Scott | 1.99× | Fashion & Accessoires |
| Zoo Tycoon (series) | 12.44× | Games |
| Buying and Selling Real Estate | 4.43× | Home & Garden |
| Enfamil | 3.27× | Kids & Family |
| Mortgage insurance | 2.14× | Business & Career |
| Home staging | 2.28× | Home & Garden |
| Necktie | 2.19× | Fashion & Accessoires |
| IS (Infinite Stratos) | 1.63× | Literature |
| Personality | 2.39× | Business & Career |
| Pro-Ject | 1.52× | Music & Radio |
| HydraFacial | 3.01× | Beauty & Wellness |
| Graham Greene | 2.23× | Literature |
| Business English | 1.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Individualism | JOY | 1.61 |
| Risk Appetite | THRILL | 1.48 |
| Luxury Orientation | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.0% |
| Germany | 0.8% |
| Italy | 0.2% |
See Soledad O'Brien audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Soledad O'Brien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.