Sorel (company) Audience in United States

Sorel (company) logo

Sorel (company) has an estimated audience of 927,982 people in United States. 74.0% are female, 26.0% are male, average age 40.1. Top regions: New York, California, Minnesota. Top brand affinities: Dog breed, Budoni, Graham Greene, Combat sport, Historic site.

The average Sorel (company) fan in United States is 40.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Minnesota. Top brand affinities include Dog breed, Budoni, Graham Greene, with strongest over-indexing on Dog breed (2.83× the country average). Demographically, the Sorel (company) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Sorel (company) fans

Demographic split for Sorel (company) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age40.1
Estimated audience size927,982

Audience persona

The typical Sorel (company) fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Sorel (company) in United States
RegionReachAffinity
New York54,1641.04×
California48,6780.48×
Minnesota41,6303.13×
Illinois39,4771.28×
Michigan35,7661.47×
Wisconsin26,0811.87×
Texas26,0770.33×
Colorado23,8131.63×
Washington22,7161.22×
Ohio21,1900.74×
Massachusetts20,9381.15×
Pennsylvania20,5110.66×
Florida19,9630.32×
Oregon19,9431.87×
New Jersey14,4610.61×
North Carolina12,8370.46×
Indiana12,4630.74×
Georgia12,2020.43×
Iowa11,5561.51×
Virginia11,4830.51×
Utah11,4051.37×
Missouri11,1480.75×
Tennessee10,5450.57×
Idaho8,2661.78×
Maryland7,9670.5×
Connecticut7,7130.83×
North Dakota7,3103.83×
Montana6,8422.66×
Alabama6,5890.51×
Arizona6,4790.34×
Kentucky5,8750.5×
South Dakota5,4052.52×
Nebraska5,3361.15×
South Carolina5,3070.38×
Kansas4,8690.67×
Oklahoma4,5940.45×
Louisiana4,0460.34×
New Hampshire3,8531.05×
Arkansas3,8410.5×
Nevada3,4650.39×
Maine3,3441.01×
Vermont2,5121.54×
Mississippi2,3970.31×
Wyoming2,1941.59×
Washington, District of Columbia2,0930.75×
New Mexico2,0540.44×
Rhode Island1,9700.67×
West Virginia1,9020.44×
Hawaii1,5320.38×
Delaware8970.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sorel (company) audience
BrandAffinityCategory
Dog breed2.83×Pets & Animals
Budoni230.99×Travel & Leisure
Graham Greene8.94×Literature
Combat sport2.33×Sports
Historic site4.84×Arts & Culture
Certified diabetes educator14.82×Business & Career
Tipsy Elves9.79×Shopping
OpenJDK20×
Colorado River5.7×Travel & Leisure
Who Wants to Be a Millionaire?8.24×Movies & TV
edureka31.37×Business & Career
Ian Bremmer14.85×Politics & Society
Elsword13.36×Games
Governor of Michigan6.04×Politics & Society
Tech News7.5×Technology & Electronics
Igor Stravinsky15.71×Music & Radio
Ellen Burstyn7×Movies & TV
Racing2.02×Cars & Mobility
Fairy godmother5.68×Literature
Israel1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sorel (company) audience
TraitClusterScore
Family OrientationCONSERVATISM2.69
Early Adopter MentalityPOWER2.37
LGBTQ+ IdentityOPEN2.2
Luxury OrientationPREMIUM2.15
Design AffinityPREMIUM2.02
Price SensitivityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Sorel (company)
CountryShare
United States54.0%
Canada15.7%
Japan6.5%

See Sorel (company) audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Sorel (company) have in United States?

Sorel (company) has an estimated audience of 927,982 people in United States, concentrated in New York and California.

What is the gender split and age of Sorel (company) fans?

74.0% of Sorel (company) fans are female, 26.0% are male, with an average age of 40.1 years.

Which brands do Sorel (company) fans like most?

Sorel (company) fans show strongest brand affinity for Dog breed (2.83×), Budoni (230.99×), and Graham Greene (8.94×) over the country average.

Where do Sorel (company) fans live in United States?

Sorel (company) fans in United States are most concentrated in New York (reach 54,164), California (reach 48,678), and Minnesota (reach 41,630). These three regions account for the largest share of the active audience.

What other brands do Sorel (company) fans also like?

Beyond Sorel (company) itself, the audience over-indexes on Budoni (230.99×), Graham Greene (8.94×), Combat sport (2.33×), and Historic site (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sorel (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.