Rascasse Audience Intelligence

Sorel (company) Target Market in United States

A data profile of the people who buy, follow and care about Sorel (company) in United States — modelled from more than twelve digital signal sources. Sorel (company) has an estimated audience of 936,482 people in United States.

#33among Footwear in United States#2540among Brand in United States#1003in Fashion & Accessoires

The average Sorel (company) fan in United States is 40.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Family car, Patagonia, High-net-worth individual, with strongest over-indexing on Family car (13.77× the country average).

Demographically, the Sorel (company) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sorel (company) fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sorel (company) profile in United States.

Audience size
936K
in United States
Gender
74.0%♀
26.0% male
Age
40.1
average years
Country rank
#24739
Brand in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sorel (company)

74.0% are female, 26.0% are male, average age 40.1.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Sorel (company) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age40.1
Estimated audience size936,482
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Sorel (company) audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3925%
40-4926%
50+16%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Sorel (company) audience comes from United States.

Worldwide audience distribution share by country for Sorel (company)
CountryShare
United States53.6%
Canada15.8%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sorel (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sorel (company) customers by region in United States
#RegionReachAffinity×
01North Dakota~7K3.78×
02Minnesota~40K2.91×
03Montana~7K2.55×
04South Dakota~5K2.40×
05Alaska~4K1.93×
06Wisconsin~30K1.81×
07Oregon~20K1.81×
08Vermont~3K1.67×
09Idaho~8K1.63×
10Wyoming~2K1.52×
11Colorado~20K1.45×
12Iowa~10K1.44×
13Michigan~30K1.42×
14Illinois~40K1.28×
15Utah~10K1.24×
16Massachusetts~20K1.18×
17New Hampshire~4K1.16×
18New York~60K1.13×
19Washington~20K1.12×
20Nebraska~5K1.10×
21Maine~3K1.04×
22Connecticut~9K0.93×
23Rhode Island~2K0.81×
24Washington, District of Columbia~2K0.78×
25Indiana~10K0.74×
26Ohio~20K0.73×
27Missouri~10K0.71×
28Pennsylvania~20K0.68×
29New Jersey~20K0.67×
30Kansas~5K0.66×
31West Virginia~2K0.56×
32Tennessee~10K0.55×
33Maryland~9K0.54×
34Arkansas~4K0.54×
35Alabama~7K0.52×
36Kentucky~6K0.52×
37Virginia~10K0.51×
38New Mexico~2K0.51×
39Hawaii~2K0.50×
40Oklahoma~5K0.48×
41California~50K0.46×
42North Carolina~10K0.46×
43Georgia~10K0.43×
44South Carolina~6K0.43×
45Nevada~4K0.43×
46Mississippi~3K0.42×
47Louisiana~5K0.39×
48Arizona~7K0.36×
49Florida~20K0.33×
50Texas~30K0.32×
Fig. 06

Affinity by region

Affinity by region — Sorel (company), United States
0.32×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sorel (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sorel (company) audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires42.78×
02Family carCars & Mobility13.77×
03Ugg bootsFashion & Accessoires12.54×
04High-net-worth individualBusiness & Career11.33×
05Arc'teryxFashion & Accessoires11.25×
06PatagoniaFashion & Accessoires10.17×
07New Orleans PelicansSports8.89×
08The North FaceFashion & Accessoires7.63×
09UniqloShopping7.52×
10Philadelphia 76ersSports7.38×
11Phoenix SunsSports7.07×
12True DetectiveMovies & TV5.75×
13NordstromShopping4.09×
14NikeFashion & Accessoires3.92×
15SubwayFood & Beverages3.83×
16IKEAHome & Garden3.28×
17Burger KingFood & Beverages3.12×
18Fast foodFood & Beverages2.97×
19McDonald'sFood & Beverages2.85×
20CookingFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sorel (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sorel (company) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.42×
IndulgenceJOY2.37×
Luxury OrientationPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sorel (company) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.73×
Social Media UsageJOY0.84×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sorel (company)'s target market in United States?

Sorel (company)'s target market in United States covers an estimated 936,482 people, concentrated in New York and California.

02

What is the gender split and age of Sorel (company) customers?

74.0% of the Sorel (company) audience are female, 26.0% are male, with an average age of 40.1 years.

03

Which brands do Sorel (company) fans like most?

Sorel (company) fans show strongest brand affinity for Family car (13.77×), Patagonia (10.17×), and High-net-worth individual (11.33×) over the country average.

04

Where do Sorel (company) fans live in United States?

Sorel (company) fans in United States are most concentrated in New York (reach ~60K), California (reach ~50K), and Illinois (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sorel (company) fans also like?

Beyond Sorel (company) itself, the audience over-indexes on Patagonia (10.17×), High-net-worth individual (11.33×), Nordstrom (4.09×), and Subway (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Sorel (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sorel (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →