Southern Tide Audience in United States

Southern Tide logo

Southern Tide has an estimated audience of 608,997 people in United States. 41.8% are female, 58.2% are male, average age 44.1. Top regions: Florida, South Carolina, Georgia. Top brand affinities: Israel, Product design, Cherish (group), Alaska, Identity Theft Resource Center.

The average Southern Tide fan in United States is 44.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, South Carolina, Georgia. Top brand affinities include Israel, Product design, Cherish (group), with strongest over-indexing on Israel (3.74× the country average). Demographically, the Southern Tide audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Apparel

Demographics of Southern Tide fans

Demographic split for Southern Tide audience in United States
MetricValue
Female41.8%
Male58.2%
Average age44.1
Estimated audience size608,997

Audience persona

The typical Southern Tide fan in United States is more male, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Southern Tide in United States
RegionReachAffinity
Florida88,2262.14×
South Carolina59,8856.54×
Georgia56,0082.99×
North Carolina51,4542.81×
Texas47,5710.91×
Alabama23,3982.75×
Tennessee23,3071.91×
Massachusetts23,1941.93×
New York20,0390.59×
Virginia19,9991.35×
Louisiana15,5811.98×
Ohio13,9790.75×
Pennsylvania13,1740.64×
Illinois12,3430.61×
Mississippi12,1192.42×
Kentucky11,9091.56×
New Jersey11,7590.76×
Connecticut10,8941.78×
California10,1570.15×
Michigan9,1210.57×
Maryland8,1650.78×
Arkansas7,9231.58×
Missouri7,8010.79×
Indiana6,4690.58×
Oklahoma5,7430.85×
Wisconsin4,1730.46×
Colorado3,6670.38×
Minnesota3,5330.4×
Rhode Island3,0721.58×
Kansas2,7580.57×
Arizona2,7160.22×
Iowa2,5730.51×
Washington2,2590.18×
New Hampshire2,0500.85×
West Virginia1,6990.6×
Washington, District of Columbia1,6070.88×
Nebraska1,5650.51×
Maine1,5010.69×
Delaware1,2720.76×
Oregon9220.13×
Utah8620.16×
Nevada7830.13×
Vermont7650.72×
Hawaii5150.2×
New Mexico4270.14×
Idaho4120.13×
Montana4030.24×
North Dakota3440.28×
South Dakota2800.2×
Alaska2060.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Tide audience
BrandAffinityCategory
Israel3.74×Travel & Leisure
Product design3.4×Business & Career
Cherish (group)18.52×Music & Radio
Alaska2.26×Travel & Leisure
Identity Theft Resource Center70.42×Technology & Electronics
Surf kayaking15.16×Sports
Natural rubber1.77×Cars & Mobility
Home equity1.64×Home & Garden
Nebraska2.11×Travel & Leisure
Governor of Michigan5.42×Politics & Society
Ipag Business School13.68×Business & Career
Thom Browne6.53×Fashion & Accessoires
Urban horticulture2.34×Home & Garden
Nebraska Cornhuskers football2.34×Sports
Highland games5.56×Sports
Janitor4×Home & Garden
Goop3.13×Internet & Social Media
Fairy godmother4.34×Literature
Kansas1.51×Travel & Leisure
Jeep Wagoneer3.21×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Tide audience
TraitClusterScore
Luxury OrientationPREMIUM3.44
SustainabilityBALANCE2.61
Design AffinityPREMIUM2.19
Risk AppetiteTHRILL2.15
Family OrientationCONSERVATISM1.71
Sports ActivityPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Southern Tide
CountryShare
United States93.6%
India1.0%
Japan0.9%

See Southern Tide audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Southern Tide have in United States?

Southern Tide has an estimated audience of 608,997 people in United States, concentrated in Florida and South Carolina.

What is the gender split and age of Southern Tide fans?

41.8% of Southern Tide fans are female, 58.2% are male, with an average age of 44.1 years.

Which brands do Southern Tide fans like most?

Southern Tide fans show strongest brand affinity for Israel (3.74×), Product design (3.4×), and Cherish (group) (18.52×) over the country average.

Where do Southern Tide fans live in United States?

Southern Tide fans in United States are most concentrated in Florida (reach 88,226), South Carolina (reach 59,885), and Georgia (reach 56,008). These three regions account for the largest share of the active audience.

What other brands do Southern Tide fans also like?

Beyond Southern Tide itself, the audience over-indexes on Product design (3.4×), Cherish (group) (18.52×), Alaska (2.26×), and Identity Theft Resource Center (70.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Tide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.