Rascasse Audience Intelligence

Southern Tide Target Market in United States

A data profile of the people who buy, follow and care about Southern Tide in United States — modelled from more than twelve digital signal sources. Southern Tide has an estimated audience of 597,868 people in United States.

#15among Apparel in United States#3405among Brand in United States#470in Shopping

The average Southern Tide fan in United States is 44.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, South Carolina.

Top brand affinities include FlightAware, Patagonia, Superdry., with strongest over-indexing on FlightAware (20.23× the country average).

Demographically, the Southern Tide audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern Tide fan in United States is more male, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for FlightAware.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern Tide profile in United States.

Audience size
598K
in United States
Gender
41.8%♀
58.2% male
Age
44.1
average years
Country rank
#32884
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Southern Tide

41.8% are female, 58.2% are male, average age 44.1.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Southern Tide audience in United States
MetricValue
Female41.8%
Male58.2%
Average age44.1
Estimated audience size597,868
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Southern Tide audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4922%
50+34%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Southern Tide audience comes from United States.

Worldwide audience distribution share by country for Southern Tide
CountryShare
United States93.5%
India1.0%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern Tide audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern Tide customers by region in United States
#RegionReachAffinity×
01South Carolina~60K6.25×
02Georgia~60K3.14×
03North Carolina~50K2.64×
04Alabama~20K2.62×
05Mississippi~10K2.35×
06Florida~90K2.17×
07Louisiana~20K1.93×
08Connecticut~10K1.85×
09Massachusetts~20K1.79×
10Tennessee~20K1.78×
11Kentucky~10K1.60×
12Rhode Island~3K1.52×
13Arkansas~7K1.49×
14Virginia~20K1.39×
15Texas~50K0.94×
16Washington, District of Columbia~2K0.92×
17New Hampshire~2K0.90×
18Delaware~1K0.87×
19Vermont<1K0.86×
20Alaska~1K0.84×
21Maryland~9K0.83×
22Oklahoma~6K0.82×
23Missouri~8K0.81×
24Maine~2K0.80×
25South Dakota~1K0.78×
26North Dakota<1K0.77×
27New Jersey~10K0.75×
28Montana~1K0.75×
29West Virginia~2K0.74×
30Ohio~10K0.73×
31Idaho~2K0.69×
32Kansas~3K0.68×
33New Mexico~2K0.67×
34Hawaii~2K0.67×
35Pennsylvania~10K0.66×
36Nebraska~2K0.66×
37Indiana~7K0.62×
38Iowa~3K0.62×
39Illinois~10K0.60×
40Michigan~10K0.60×
41New York~20K0.57×
42Wisconsin~5K0.54×
43Nevada~3K0.54×
44Utah~3K0.52×
45Oregon~3K0.50×
46Minnesota~4K0.49×
47Colorado~4K0.47×
48Arizona~5K0.40×
49Washington~4K0.36×
50California~10K0.21×
Fig. 06

Affinity by region

Affinity by region — Southern Tide, United States
0.21×1.00×6.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern Tide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern Tide audience
#·InterestCategoryAffinity×
01Superdry.Fashion & Accessoires29.43×
02Behati PrinslooFashion & Accessoires27.12×
03Jrue HolidaySports20.37×
04FlightAwareTravel & Leisure20.23×
05Tim DuncanSports20.00×
06Zach LaVineSports20.00×
07paul smithFashion & Accessoires18.60×
08The Wolf of Wall Street (2013 film)Movies & TV12.63×
09Vineyard VinesFashion & Accessoires11.52×
10PatagoniaFashion & Accessoires9.98×
11Polo shirtFashion & Accessoires9.54×
12Tiger WoodsSports7.50×
13Masters TournamentSports6.70×
14LivemusicMusic & Radio4.82×
15Property finderHome & Garden4.62×
16Weather forecastingHome & Garden4.28×
17QVCMovies & TV4.23×
18NordstromShopping3.76×
19KitchenwareHome & Garden3.41×
20Mortgage loansBusiness & Career2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern Tide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern Tide audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.11×
Design AffinityPREMIUM2.11×
PatriotismCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern Tide audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Need for SecurityCONSERVATISM0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Southern Tide's target market in United States?

Southern Tide's target market in United States covers an estimated 597,868 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Southern Tide customers?

41.8% of the Southern Tide audience are female, 58.2% are male, with an average age of 44.1 years.

03

Which brands do Southern Tide fans like most?

Southern Tide fans show strongest brand affinity for FlightAware (20.23×), Patagonia (9.98×), and Superdry. (29.43×) over the country average.

04

Where do Southern Tide fans live in United States?

Southern Tide fans in United States are most concentrated in Florida (reach ~90K), Georgia (reach ~60K), and South Carolina (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Southern Tide fans also like?

Beyond Southern Tide itself, the audience over-indexes on Patagonia (9.98×), Superdry. (29.43×), Masters Tournament (6.7×), and Livemusic (4.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Tide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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