Rascasse Audience Intelligence

Spaghetti Audience in United States

A data profile of the people who buy, follow and care about Spaghetti in United States — modelled from more than twelve digital signal sources. Spaghetti has an estimated audience of 2,717,044 people in United States.

#78among Dish in United States#5385among Topic in United States#692in Food & Beverages

The average Spaghetti fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eating, Dish (food), Burger King, with strongest over-indexing on Eating (1.54× the country average).

Demographically, the Spaghetti audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spaghetti fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Eating.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spaghetti profile in United States.

Audience size
2.7M
in United States
Gender
67.8%♀
32.2% male
Age
39.7
average years
Country rank
#11152
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spaghetti fans

67.8% are female, 32.2% are male, average age 39.7.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Spaghetti audience in United States
MetricValue
Female67.8%
Male32.2%
Average age39.7
Estimated audience size2,717,044
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Spaghetti audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Spaghetti audience comes from United States.

Worldwide audience distribution share by country for Spaghetti
CountryShare
United States15.2%
Italy10.8%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spaghetti audience in United States is strongest.

Fig. 05

Top regions by affinity

Spaghetti fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K1.86×
02North Carolina~100K1.47×
03Louisiana~40K1.26×
04Mississippi~30K1.25×
05Arkansas~30K1.23×
06Oklahoma~40K1.22×
07Alabama~40K1.17×
08Missouri~50K1.16×
09Texas~300K1.15×
10Georgia~90K1.13×
11South Carolina~50K1.13×
12Kansas~20K1.12×
13North Dakota~6K1.09×
14Indiana~50K1.08×
15Iowa~20K1.07×
16California~300K1.06×
17Arizona~60K1.06×
18Kentucky~40K1.06×
19Michigan~70K1.04×
20Tennessee~60K1.04×
21New Mexico~10K1.04×
22West Virginia~10K1.04×
23Hawaii~10K1.04×
24Nebraska~10K1.03×
25Washington~60K1.02×
26South Dakota~6K1.02×
27Alaska~6K1.02×
28Virginia~70K0.99×
29Minnesota~40K0.99×
30Nevada~30K0.99×
31Illinois~90K0.98×
32Maryland~50K0.97×
33Ohio~80K0.96×
34Oregon~30K0.96×
35Wisconsin~40K0.95×
36Utah~20K0.93×
37Idaho~10K0.89×
38Florida~200K0.88×
39Pennsylvania~80K0.87×
40Montana~6K0.86×
41Colorado~40K0.85×
42Delaware~6K0.83×
43New York~100K0.82×
44New Jersey~60K0.82×
45Maine~7K0.75×
46Washington, District of Columbia~6K0.75×
47Massachusetts~40K0.70×
48Connecticut~20K0.70×
49New Hampshire~7K0.65×
50Rhode Island~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Spaghetti, United States
0.65×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spaghetti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spaghetti audience
#·InterestCategoryAffinity×
01RagùFood & Beverages9.82×
02Cooking showFood & Beverages2.72×
03Shelter DogsPets & Animals2.33×
04PastaFood & Beverages2.26×
05Cat play and toysPets & Animals2.19×
06CookbookFood & Beverages1.92×
07Dish (food)Food & Beverages1.84×
08SteakFood & Beverages1.70×
09Dog healthPets & Animals1.70×
10Popeyes Louisiana KitchenFood & Beverages1.69×
11Panda ExpressFood & Beverages1.62×
12KrogerFood & Beverages1.60×
13DoordashFood & Beverages1.58×
14EatingFood & Beverages1.54×
15LunchFood & Beverages1.54×
16Dick Van DykeMovies & TV1.54×
17Italian cuisineFood & Beverages1.53×
18Burger KingFood & Beverages1.52×
19Take-outFood & Beverages1.52×
20Buffalo Wild WingsFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spaghetti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spaghetti audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Convenience OrientationPREMIUM1.24×
Pet OwnershipJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spaghetti audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.95×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spaghetti have in United States?

Spaghetti has an estimated audience of 2,717,044 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spaghetti fans?

67.8% of Spaghetti fans are female, 32.2% are male, with an average age of 39.7 years.

03

Which brands do Spaghetti fans like most?

Spaghetti fans show strongest brand affinity for Eating (1.54×), Dish (food) (1.84×), and Burger King (1.52×) over the country average.

04

Where do Spaghetti fans live in United States?

Spaghetti fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Spaghetti fans also like?

Beyond Spaghetti itself, the audience over-indexes on Dish (food) (1.84×), Burger King (1.52×), Cooking show (2.72×), and Kroger (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Spaghetti audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spaghetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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