Spaghetti Audience in Germany
A data profile of the people who buy, follow and care about Spaghetti in Germany — modelled from more than twelve digital signal sources. Spaghetti has an estimated audience of 596,828 people in Germany.
The average Spaghetti fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Take-out, Cooking oil, Vegetarian cuisine, with strongest over-indexing on Take-out (3.58× the country average).
Demographically, the Spaghetti audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Spaghetti fan in Germany is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Take-out.
At a glance
The key figures that characterise the Spaghetti profile in Germany.
Search interest · 12-month trend
Demographics of Spaghetti fans
64.7% are female, 35.3% are male, average age 39.4.
Gender split
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 39.4 |
| Estimated audience size | 596,828 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Spaghetti audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 10.8% |
| Japan | 4.7% |
Geography
Where the Spaghetti audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 1.30× | |
| 02 | Bayern | ~100K | 1.26× | |
| 03 | Rheinland-Pfalz | ~40K | 1.22× | |
| 04 | Saarland | ~8K | 1.15× | |
| 05 | Hessen | ~50K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.10× | |
| 07 | Niedersachsen | ~60K | 1.06× | |
| 08 | Bremen | ~5K | 1.02× | |
| 09 | Sachsen | ~30K | 0.92× | |
| 10 | Schleswig-Holstein | ~20K | 0.92× | |
| 11 | Hamburg | ~10K | 0.92× | |
| 12 | Berlin | ~20K | 0.89× | |
| 13 | Thüringen | ~10K | 0.84× | |
| 14 | Brandenburg | ~10K | 0.81× | |
| 15 | Sachsen-Anhalt | ~10K | 0.78× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Spaghetti audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cooking oil | Food & Beverages | 8.87× | ||
| 02 | Take-out | Food & Beverages | 3.58× | ||
| 03 | Sunday Brunch | Kids & Family | 3.47× | ||
| 04 | Mounjaro | Health | 3.10× | ||
| 05 | Mediterranean cuisine | Food & Beverages | 3.06× | ||
| 06 | Cooking show | Food & Beverages | 2.62× | ||
| 07 | Road trip | Travel & Leisure | 2.60× | ||
| 08 | Brunch | Food & Beverages | 2.38× | ||
| 09 | Pasta | Food & Beverages | 2.29× | ||
| 10 | Diners | Food & Beverages | 2.18× | ||
| 11 | Cat play and toys | Pets & Animals | 1.93× | ||
| 12 | Dog health | Pets & Animals | 1.91× | ||
| 13 | Dog harness | Pets & Animals | 1.88× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 1.79× | ||
| 15 | Local food | Food & Beverages | 1.74× | ||
| 16 | Cookbook | Food & Beverages | 1.71× | ||
| 17 | Italian cuisine | Food & Beverages | 1.69× | ||
| 18 | Sunday Natural | Health | 1.61× | ||
| 19 | Superman | Movies & TV | 1.57× | ||
| 20 | Livemusic | Music & Radio | 1.53× |
Personality of the Spaghetti audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Healthy Lifestyle | BALANCE | 1.47× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Extroversion | THRILL | 0.84× |
Frequently asked questions
How many fans does Spaghetti have in Germany?
Spaghetti has an estimated audience of 596,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spaghetti fans?
64.7% of Spaghetti fans are female, 35.3% are male, with an average age of 39.4 years.
Which brands do Spaghetti fans like most?
Spaghetti fans show strongest brand affinity for Take-out (3.58×), Cooking oil (8.87×), and Vegetarian cuisine (1.79×) over the country average.
Where do Spaghetti fans live in Germany?
Spaghetti fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Spaghetti fans also like?
Beyond Spaghetti itself, the audience over-indexes on Cooking oil (8.87×), Vegetarian cuisine (1.79×), Cooking show (2.62×), and Dog health (1.91×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Spaghetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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