Rascasse Audience Intelligence

Springfield, Missouri Audience in United States

A data profile of the people who buy, follow and care about Springfield, Missouri in United States — modelled from more than twelve digital signal sources. Springfield, Missouri has an estimated audience of 3,666,509 people in United States.

#17among Department store in United States#634among POI in United States#715in Travel & Leisure

The average Springfield, Missouri fan in United States is 45.9 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Texas, California.

Top brand affinities include FedEx, Sportsman's Warehouse, Renewable energy, with strongest over-indexing on FedEx (4.94× the country average).

Demographically, the Springfield, Missouri audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Springfield, Missouri fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Springfield, Missouri profile in United States.

Audience size
3.7M
in United States
Gender
44.4%♀
55.6% male
Age
45.9
average years
Country rank
#8665
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Springfield, Missouri fans

44.4% are female, 55.6% are male, average age 45.9.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Springfield, Missouri audience in United States
MetricValue
Female44.4%
Male55.6%
Average age45.9
Estimated audience size3,666,509
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Springfield, Missouri audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Springfield, Missouri audience comes from United States.

Worldwide audience distribution share by country for Springfield, Missouri
CountryShare
United States74.7%
Spain11.2%
France2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Springfield, Missouri audience in United States is strongest.

Fig. 05

Top regions by affinity

Springfield, Missouri fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~600K10.97×
02Arkansas~100K3.52×
03Kansas~70K2.52×
04Oklahoma~100K2.43×
05Iowa~50K1.51×
06Nebraska~30K1.50×
07Colorado~70K1.24×
08Illinois~100K1.18×
09South Dakota~9K1.11×
10Wyoming~6K1.11×
11New Mexico~20K1.10×
12Indiana~70K1.08×
13North Dakota~8K1.02×
14Utah~30K0.95×
15Texas~300K0.92×
16Louisiana~40K0.89×
17Alaska~7K0.89×
18Kentucky~40K0.87×
19Mississippi~30K0.87×
20Montana~9K0.87×
21Idaho~20K0.86×
22Tennessee~60K0.85×
23Rhode Island~9K0.77×
24Wisconsin~40K0.75×
25Delaware~8K0.75×
26West Virginia~10K0.73×
27New Hampshire~10K0.72×
28Maine~10K0.72×
29Alabama~40K0.71×
30Hawaii~10K0.71×
31Arizona~50K0.69×
32Washington, District of Columbia~8K0.69×
33Minnesota~40K0.68×
34Oregon~30K0.64×
35Nevada~20K0.62×
36Ohio~70K0.59×
37South Carolina~30K0.57×
38Michigan~50K0.55×
39Connecticut~20K0.55×
40Washington~40K0.53×
41Georgia~60K0.49×
42North Carolina~50K0.48×
43Virginia~40K0.48×
44Maryland~30K0.46×
45Massachusetts~30K0.45×
46Florida~100K0.44×
47Pennsylvania~50K0.42×
48New Jersey~40K0.40×
49California~200K0.37×
50New York~70K0.36×
Fig. 06

Affinity by region

Affinity by region — Springfield, Missouri, United States
0.36×1.00×10.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Springfield, Missouri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Springfield, Missouri audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility9.39×
02Sportsman's WarehouseShopping8.16×
03Weather forecastingHome & Garden5.20×
04FedExBusiness & Career4.94×
05Renewable energyBusiness & Career4.69×
06QVCMovies & TV4.67×
07Sustainable energyHome & Garden4.65×
08First class travelTravel & Leisure4.16×
09Solar energyHome & Garden3.69×
10O'Reilly Auto PartsCars & Mobility3.43×
11Discount TireShopping3.35×
12Mortgage loansBusiness & Career3.15×
13Vehicle insuranceCars & Mobility2.87×
14Discount storesShopping2.40×
15PinterestInternet & Social Media2.23×
16AirbnbTravel & Leisure2.01×
17BarbecueFood & Beverages1.95×
18GolfSports1.83×
19FurnitureHome & Garden1.68×
20NatureHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Springfield, Missouri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Springfield, Missouri audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Family OrientationCONSERVATISM2.25×
Convenience OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Springfield, Missouri audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Springfield, Missouri have in United States?

Springfield, Missouri has an estimated audience of 3,666,509 people in United States, concentrated in Missouri and Texas.

02

What is the gender split and age of Springfield, Missouri fans?

44.4% of Springfield, Missouri fans are female, 55.6% are male, with an average age of 45.9 years.

03

Which brands do Springfield, Missouri fans like most?

Springfield, Missouri fans show strongest brand affinity for FedEx (4.94×), Sportsman's Warehouse (8.16×), and Renewable energy (4.69×) over the country average.

04

Where do Springfield, Missouri fans live in United States?

Springfield, Missouri fans in United States are most concentrated in Missouri (reach ~600K), Texas (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Springfield, Missouri fans also like?

Beyond Springfield, Missouri itself, the audience over-indexes on Sportsman's Warehouse (8.16×), Renewable energy (4.69×), Mortgage loans (3.15×), and Weather forecasting (5.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Springfield, Missouri audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Springfield, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →