Springfield, Missouri Audience in United States

Springfield, Missouri logo

Springfield, Missouri has an estimated audience of 3,666,509 people in United States. 44.4% are female, 55.6% are male, average age 45.9. Top regions: Missouri, Texas, California. Top brand affinities: Governor of Michigan, Goop, Israel, Cherish (group), Wok.

The average Springfield, Missouri fan in United States is 45.9 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, California. Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (15.22× the country average). Demographically, the Springfield, Missouri audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Springfield, Missouri fans

Demographic split for Springfield, Missouri audience in United States
MetricValue
Female44.4%
Male55.6%
Average age45.9
Estimated audience size3,666,509

Audience persona

The typical Springfield, Missouri fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Springfield, Missouri in United States
RegionReachAffinity
Missouri575,0099.73×
Texas339,2991.08×
California178,6500.44×
Illinois131,9791.08×
Florida119,4740.48×
Arkansas104,3563.45×
Oklahoma98,6372.42×
Kansas79,1432.74×
Colorado78,1671.35×
New York70,4270.34×
Indiana66,7321×
Ohio66,6950.59×
Tennessee64,4790.88×
Georgia57,3300.51×
North Carolina55,0090.5×
Arizona50,5390.68×
Pennsylvania50,4430.41×
Michigan49,3350.51×
Iowa48,2811.6×
Louisiana46,2250.98×
Washington39,6450.54×
Wisconsin39,5720.72×
Kentucky39,0860.85×
Virginia38,7260.43×
Minnesota34,5950.66×
Utah32,9071×
Alabama32,2510.63×
New Jersey30,4150.33×
Nebraska28,4521.55×
Massachusetts27,8670.39×
Mississippi27,8210.92×
Oregon25,2860.6×
South Carolina24,7860.45×
Maryland21,6660.34×
New Mexico20,1101.09×
Nevada18,5600.52×
Idaho14,7820.8×
Connecticut12,7090.35×
Montana9,7550.96×
South Dakota9,4951.12×
North Dakota8,1461.08×
West Virginia8,0430.47×
Wyoming6,6311.22×
Hawaii6,1400.39×
Washington, District of Columbia5,8480.53×
Maine5,0420.38×
New Hampshire4,7150.33×
Alaska4,7070.6×
Rhode Island3,3220.28×
Delaware3,3060.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Springfield, Missouri audience
BrandAffinityCategory
Governor of Michigan15.22×Politics & Society
Goop10.31×Internet & Social Media
Israel3.92×Travel & Leisure
Cherish (group)18.52×Music & Radio
Wok10.01×Food & Beverages
headspace13.79×Health
Vocal harmony6.13×Music & Radio
Google Home8.67×Technology & Electronics
Hibachi9.66×Food & Beverages
Grace Slick10.56×Music & Radio
Grinch4.41×Movies & TV
Hipster10.01×Politics & Society
Kikar HaShabbat17×News
Product design1.9×Business & Career
El Paso County, Colorado12.03×Travel & Leisure
Fairy godmother6.89×Literature
Jeep Wagoneer5×Cars & Mobility
TV Fanatic8.97×Movies & TV
La Jolla7.52×Travel & Leisure
Cryptic crossword12.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Springfield, Missouri audience
TraitClusterScore
PatriotismCONSERVATISM1.56
ExtroversionTHRILL1.29
Community OrientationOPEN1.27
Need for SecurityCONSERVATISM1.27
DIY MentalityTHRILL1.18
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Springfield, Missouri
CountryShare
United States74.7%
Spain11.2%
France2.4%

See Springfield, Missouri audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Springfield, Missouri have in United States?

Springfield, Missouri has an estimated audience of 3,666,509 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Springfield, Missouri fans?

44.4% of Springfield, Missouri fans are female, 55.6% are male, with an average age of 45.9 years.

Which brands do Springfield, Missouri fans like most?

Springfield, Missouri fans show strongest brand affinity for Governor of Michigan (15.22×), Goop (10.31×), and Israel (3.92×) over the country average.

Where do Springfield, Missouri fans live in United States?

Springfield, Missouri fans in United States are most concentrated in Missouri (reach 575,009), Texas (reach 339,299), and California (reach 178,650). These three regions account for the largest share of the active audience.

What other brands do Springfield, Missouri fans also like?

Beyond Springfield, Missouri itself, the audience over-indexes on Goop (10.31×), Israel (3.92×), Cherish (group) (18.52×), and Wok (10.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Springfield, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.