Rascasse Audience Intelligence

St. Pete Beach, Florida Audience in United States

A data profile of the people who buy, follow and care about St. Pete Beach, Florida in United States — modelled from more than twelve digital signal sources. St. Pete Beach, Florida has an estimated audience of 1,054,200 people in United States.

#74among Department store in United States#2037among POI in United States#1706in Travel & Leisure

The average St. Pete Beach, Florida fan in United States is 47.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Ohio.

Top brand affinities include Tampa Bay Rays, Seaside resort, Roche Bobois, with strongest over-indexing on Tampa Bay Rays (13.84× the country average).

Demographically, the St. Pete Beach, Florida audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical St. Pete Beach, Florida fan in United States is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Tampa Bay Rays.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the St. Pete Beach, Florida profile in United States.

Audience size
1.1M
in United States
Gender
63.0%♀
37.0% male
Age
47.0
average years
Country rank
#22860
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of St. Pete Beach, Florida fans

63.0% are female, 37.0% are male, average age 47.0.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for St. Pete Beach, Florida audience in United States
MetricValue
Female63.0%
Male37.0%
Average age47.0
Estimated audience size1,054,200
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the St. Pete Beach, Florida audience in United States
Age bracketShare%
16-196%
20-2912%
30-3917%
40-4928%
50+38%
Fig. 04

Worldwide distribution

82.8%

of the worldwide St. Pete Beach, Florida audience comes from United States.

Worldwide audience distribution share by country for St. Pete Beach, Florida
CountryShare
United States82.8%
Brazil4.9%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the St. Pete Beach, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

St. Pete Beach, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~800K13.67×
02West Virginia~7K1.40×
03Kentucky~20K1.36×
04Ohio~40K1.24×
05Tennessee~20K1.15×
06Iowa~10K1.15×
07Georgia~40K1.13×
08Indiana~20K1.09×
09South Dakota~2K1.02×
10Pennsylvania~40K1.00×
11Minnesota~10K0.98×
12North Dakota~2K0.97×
13Wisconsin~10K0.93×
14New Hampshire~4K0.92×
15Maine~3K0.92×
16Maryland~20K0.90×
17Kansas~7K0.90×
18Michigan~20K0.89×
19Massachusetts~20K0.89×
20Delaware~3K0.89×
21Nebraska~5K0.88×
22Rhode Island~3K0.88×
23Vermont~2K0.88×
24Illinois~30K0.87×
25Connecticut~9K0.87×
26Missouri~10K0.85×
27Virginia~20K0.84×
28South Carolina~10K0.83×
29New Jersey~20K0.81×
30Arkansas~7K0.80×
31Alaska~2K0.80×
32North Carolina~20K0.78×
33Washington, District of Columbia~2K0.76×
34New York~40K0.74×
35Alabama~10K0.73×
36Montana~2K0.72×
37Colorado~10K0.70×
38Hawaii~3K0.69×
39Oklahoma~8K0.65×
40Louisiana~9K0.64×
41Idaho~3K0.64×
42Mississippi~6K0.63×
43New Mexico~3K0.61×
44Utah~5K0.55×
45Nevada~5K0.49×
46Oregon~6K0.47×
47Texas~40K0.44×
48Arizona~9K0.43×
49Washington~9K0.40×
50California~30K0.23×
Fig. 06

Affinity by region

Affinity by region — St. Pete Beach, Florida, United States
0.23×1.00×13.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the St. Pete Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for St. Pete Beach, Florida audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden19.58×
02Tampa Bay RaysSports13.84×
03Saint PetersburgTravel & Leisure13.58×
04International educationBusiness & Career9.88×
05EvergladesTravel & Leisure8.66×
06Tampa Bay LightningSports7.81×
07Seaside resortTravel & Leisure7.38×
08Weather forecastingHome & Garden3.26×
09QVCMovies & TV3.18×
10Sustainable energyHome & Garden3.03×
11Renewable energyBusiness & Career2.78×
12FedExBusiness & Career2.68×
13Real propertyHome & Garden2.55×
14BeachesTravel & Leisure2.37×
15Mortgage loansBusiness & Career2.08×
16Taco BellFood & Beverages1.93×
17MSNNews1.85×
18Planet FitnessSports1.78×
19AirbnbTravel & Leisure1.73×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the St. Pete Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by St. Pete Beach, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
TravellingTHRILL1.90×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by St. Pete Beach, Florida audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.91×
Early Adopter MentalityPOWER0.92×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does St. Pete Beach, Florida have in United States?

St. Pete Beach, Florida has an estimated audience of 1,054,200 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of St. Pete Beach, Florida fans?

63.0% of St. Pete Beach, Florida fans are female, 37.0% are male, with an average age of 47.0 years.

03

Which brands do St. Pete Beach, Florida fans like most?

St. Pete Beach, Florida fans show strongest brand affinity for Tampa Bay Rays (13.84×), Seaside resort (7.38×), and Roche Bobois (19.58×) over the country average.

04

Where do St. Pete Beach, Florida fans live in United States?

St. Pete Beach, Florida fans in United States are most concentrated in Florida (reach ~800K), New York (reach ~40K), and Ohio (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do St. Pete Beach, Florida fans also like?

Beyond St. Pete Beach, Florida itself, the audience over-indexes on Seaside resort (7.38×), Roche Bobois (19.58×), Tampa Bay Lightning (7.81×), and Beaches (2.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for St. Pete Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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