Rascasse Audience Intelligence

State Farm Arena Audience in United States

A data profile of the people who buy, follow and care about State Farm Arena in United States — modelled from more than twelve digital signal sources. State Farm Arena has an estimated audience of 1,986,805 people in United States.

#12among Arena in United States#1119among POI in United States#1288in Sports

The average State Farm Arena fan in United States is 36.5 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Alabama.

Top brand affinities include Brook Lopez, Megan Fox, Minnesota Timberwolves, with strongest over-indexing on Brook Lopez (49.53× the country average).

Demographically, the State Farm Arena audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical State Farm Arena fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the State Farm Arena profile in United States.

Audience size
2M
in United States
Gender
44.7%♀
55.3% male
Age
36.5
average years
Country rank
#14305
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of State Farm Arena fans

44.7% are female, 55.3% are male, average age 36.5.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for State Farm Arena audience in United States
MetricValue
Female44.7%
Male55.3%
Average age36.5
Estimated audience size1,986,805
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the State Farm Arena audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

95.7%

of the worldwide State Farm Arena audience comes from United States.

Worldwide audience distribution share by country for State Farm Arena
CountryShare
United States95.7%
Canada0.8%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the State Farm Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

State Farm Arena fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1.5M25.62×
02Alabama~100K3.70×
03South Carolina~60K2.16×
04Tennessee~60K1.58×
05Kentucky~30K1.34×
06North Carolina~60K1.03×
07Mississippi~20K1.01×
08Florida~100K0.79×
09Michigan~30K0.68×
10Washington, District of Columbia~4K0.63×
11Arizona~20K0.61×
12Kansas~9K0.61×
13Louisiana~10K0.59×
14Indiana~20K0.57×
15Alaska~2K0.57×
16Vermont~2K0.55×
17Virginia~20K0.54×
18Texas~80K0.53×
19North Dakota~2K0.53×
20South Dakota~2K0.51×
21Maryland~20K0.50×
22Arkansas~8K0.50×
23Ohio~30K0.49×
24Delaware~3K0.49×
25Illinois~30K0.48×
26Montana~2K0.48×
27West Virginia~4K0.47×
28Rhode Island~3K0.44×
29Missouri~10K0.43×
30Iowa~6K0.42×
31Nebraska~4K0.42×
32Maine~3K0.42×
33Connecticut~8K0.41×
34New Hampshire~3K0.41×
35Hawaii~3K0.40×
36New York~40K0.39×
37New Mexico~4K0.39×
38Idaho~4K0.39×
39New Jersey~20K0.35×
40Oklahoma~7K0.35×
41Nevada~6K0.35×
42Pennsylvania~20K0.33×
43Colorado~10K0.33×
44Wisconsin~9K0.32×
45Massachusetts~10K0.31×
46Utah~5K0.31×
47Minnesota~8K0.30×
48Oregon~6K0.27×
49California~50K0.25×
50Washington~9K0.23×
Fig. 06

Affinity by region

Affinity by region — State Farm Arena, United States
0.23×1.00×25.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the State Farm Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for State Farm Arena audience
#·InterestCategoryAffinity×
01Brook LopezSports49.53×
02EuroLeagueSports39.06×
03Jrue HolidaySports13.68×
04Megan FoxMovies & TV7.34×
05United States national football teamSports7.12×
06De'Aaron FoxSports6.04×
07Minnesota TimberwolvesSports5.67×
08Charlotte HornetsSports5.41×
09Washington WizardsSports5.16×
10Atlanta HawksSports4.63×
11Luka DončićSports4.14×
12Giannis AntetokounmpoSports3.59×
13Phoenix SunsSports3.25×
14San Antonio SpursSports3.01×
15LeBron JamesSports2.52×
16Golden State WarriorsSports2.38×
17College basketballSports2.27×
18NBA FinalsSports2.05×
19Los Angeles LakersSports1.99×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the State Farm Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by State Farm Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Risk AppetiteTHRILL1.30×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by State Farm Arena audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Quality AwarenessPREMIUM0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does State Farm Arena have in United States?

State Farm Arena has an estimated audience of 1,986,805 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of State Farm Arena fans?

44.7% of State Farm Arena fans are female, 55.3% are male, with an average age of 36.5 years.

03

Which brands do State Farm Arena fans like most?

State Farm Arena fans show strongest brand affinity for Brook Lopez (49.53×), Megan Fox (7.34×), and Minnesota Timberwolves (5.67×) over the country average.

04

Where do State Farm Arena fans live in United States?

State Farm Arena fans in United States are most concentrated in Georgia (reach ~1.5M), Florida (reach ~100K), and Alabama (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do State Farm Arena fans also like?

Beyond State Farm Arena itself, the audience over-indexes on Megan Fox (7.34×), Minnesota Timberwolves (5.67×), Jrue Holiday (13.68×), and Charlotte Hornets (5.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for State Farm Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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