State Farm Arena Audience in United States

State Farm Arena has an estimated audience of 1,792,981 people in United States. 40.1% are female, 59.9% are male, average age 35.2. Top regions: Georgia, Florida, Alabama. Top brand affinities: Google Maps, Indeed.com, Capital One, Autism Awareness, Aaron Rodgers.

The average State Farm Arena fan in United States is 35.2 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Alabama. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (11.29× the country average). Demographically, the State Farm Arena audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of State Farm Arena fans

Demographic split for State Farm Arena audience in United States
MetricValue
Female40.1%
Male59.9%
Average age35.2
Estimated audience size1,792,981

Audience persona

The typical State Farm Arena fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for State Farm Arena in United States
RegionReachAffinity
Georgia1,286,15223.29×
Florida99,1580.82×
Alabama95,3013.8×
Texas92,2490.6×
South Carolina58,2072.16×
North Carolina58,0201.08×
Tennessee55,5931.55×
California55,1770.28×
New York41,2970.41×
Michigan39,0260.83×
Kentucky33,0781.47×
Illinois32,3240.54×
Ohio29,2530.53×
Virginia24,8640.57×
Arizona23,1760.63×
Indiana21,4580.66×
Pennsylvania20,5930.34×
New Jersey16,3230.36×
Mississippi14,7531×
Maryland14,7190.48×
Missouri13,1470.45×
Louisiana12,6240.55×
Massachusetts11,0230.31×
Colorado9,4380.33×
Kansas9,0480.64×
Wisconsin8,5700.32×
Washington7,4430.21×
Minnesota7,0090.27×
Connecticut6,9470.39×
Arkansas6,8820.47×
Oklahoma5,9230.3×
Nevada5,8870.34×
Iowa5,7790.39×
Utah4,0190.25×
Oregon3,9900.19×
Washington, District of Columbia3,2900.61×
Nebraska3,0710.34×
West Virginia3,0620.37×
New Mexico2,6370.29×
Delaware1,8160.37×
Idaho1,7570.2×
Hawaii1,6260.21×
Rhode Island1,5640.27×
Maine1,5580.24×
New Hampshire1,5060.21×
Montana1,0340.21×
South Dakota1,0050.24×
North Dakota7040.19×
Alaska6240.16×
Vermont6000.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for State Farm Arena audience
BrandAffinityCategory
Google Maps11.29×Internet & Social Media
Indeed.com10.19×Business & Career
Capital One9.62×Business & Career
Autism Awareness18.09×Health
Aaron Rodgers12.3×Sports
CarGurus10.63×Cars & Mobility
Diabetes mellitus awareness11.87×Health
Enterprise Rent-A-Car10.66×Cars & Mobility
Google News8.81×News
Circle K10.29×Shopping
Yahtzee56.26×Games
AccuWeather9.01×Home & Garden
Brook Lopez41.83×Sports
Microblogging12.07×Technology & Electronics
Singer-songwriter5.29×Music & Radio
Beetlejuice6.32×Movies & TV
StubHub10.88×Travel & Leisure
ICloud11.04×Technology & Electronics
Bruce Willis8.42×Movies & TV
DeviantArt8.13×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by State Farm Arena audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.32
Risk AppetiteTHRILL1.24
Early Adopter MentalityPOWER1.12
Social Media UsageJOY1.09
Luxury OrientationPREMIUM1.07
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for State Farm Arena
CountryShare
United States95.1%
Canada1.0%
United Kingdom0.6%

See State Farm Arena audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does State Farm Arena have in United States?

State Farm Arena has an estimated audience of 1,792,981 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of State Farm Arena fans?

40.1% of State Farm Arena fans are female, 59.9% are male, with an average age of 35.2 years.

Which brands do State Farm Arena fans like most?

State Farm Arena fans show strongest brand affinity for Google Maps (11.29×), Indeed.com (10.19×), and Capital One (9.62×) over the country average.

Where do State Farm Arena fans live in United States?

State Farm Arena fans in United States are most concentrated in Georgia (reach 1,286,152), Florida (reach 99,158), and Alabama (reach 95,301). These three regions account for the largest share of the active audience.

What other brands do State Farm Arena fans also like?

Beyond State Farm Arena itself, the audience over-indexes on Indeed.com (10.19×), Capital One (9.62×), Autism Awareness (18.09×), and Aaron Rodgers (12.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for State Farm Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.