Rascasse Audience Intelligence

State (magazine) Audience in United States

A data profile of the people who buy, follow and care about State (magazine) in United States — modelled from more than twelve digital signal sources. State (magazine) has an estimated audience of 2,765,919 people in United States.

#323among Website / Newspaper / Magazine in United States

The average State (magazine) fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Sustainable energy, Weather forecasting, with strongest over-indexing on QVC (9× the country average).

Demographically, the State (magazine) audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical State (magazine) fan in United States is more female, around 47.0 years old, with strong Sustainability tendencies and a notable affinity for QVC.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the State (magazine) profile in United States.

Audience size
2.8M
in United States
Gender
63.5%♀
36.5% male
Age
47.0
average years
Country rank
#10984
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of State (magazine)

63.5% are female, 36.5% are male, average age 47.0.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for State (magazine) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age47.0
Estimated audience size2,765,919
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the State (magazine) audience in United States
Age bracketShare%
16-199%
20-299%
30-3915%
40-4927%
50+41%
Fig. 04

Worldwide distribution

12.9%

of the worldwide State (magazine) audience comes from United States.

Worldwide audience distribution share by country for State (magazine)
CountryShare
India51.1%
United States12.9%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the State (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

State (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.97×
02Mississippi~30K1.54×
03Oklahoma~40K1.30×
04Arkansas~30K1.29×
05South Dakota~8K1.28×
06Louisiana~40K1.27×
07Alabama~50K1.23×
08Kentucky~40K1.16×
09Missouri~50K1.14×
10Kansas~20K1.13×
11North Carolina~90K1.12×
12South Carolina~40K1.12×
13West Virginia~10K1.12×
14North Dakota~6K1.11×
15Indiana~50K1.10×
16Nebraska~10K1.09×
17Georgia~90K1.08×
18Iowa~20K1.08×
19New Mexico~10K1.07×
20Tennessee~60K1.06×
21Texas~200K1.05×
22Illinois~90K1.04×
23Alaska~6K1.01×
24Ohio~80K0.99×
25Pennsylvania~90K0.98×
26Arizona~50K0.98×
27Minnesota~40K0.97×
28California~300K0.96×
29Wisconsin~40K0.95×
30Nevada~20K0.95×
31Hawaii~10K0.94×
32Virginia~60K0.92×
33Wyoming~4K0.92×
34Michigan~60K0.91×
35Florida~200K0.90×
36Utah~20K0.90×
37Maryland~40K0.87×
38Montana~6K0.87×
39Delaware~6K0.86×
40Idaho~10K0.85×
41Washington~40K0.83×
42Oregon~30K0.83×
43Colorado~30K0.80×
44New York~100K0.77×
45New Jersey~50K0.76×
46Connecticut~20K0.76×
47Maine~7K0.75×
48Washington, District of Columbia~6K0.72×
49Rhode Island~6K0.71×
50New Hampshire~7K0.65×
Fig. 06

Affinity by region

Affinity by region — State (magazine), United States
0.65×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the State (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for State (magazine) audience
#·InterestCategoryAffinity×
01Carolina HurricanesSports12.77×
02QVCMovies & TV9.00×
03Weather forecastingHome & Garden8.52×
04Sustainable energyHome & Garden7.85×
05Garden centreHome & Garden7.74×
06Renewable energyBusiness & Career6.05×
07FedExBusiness & Career5.52×
08Carolina PanthersSports5.42×
09Discount storesShopping4.25×
10NASCARSports4.05×
11Microwave ovenHome & Garden3.59×
12Mortgage loansBusiness & Career3.18×
13PinterestInternet & Social Media3.07×
14Shopping mallsShopping3.03×
15Solar energyHome & Garden3.00×
16AirbnbTravel & Leisure2.84×
17BarbecueFood & Beverages2.32×
18FurnitureHome & Garden2.29×
19Organic foodFood & Beverages2.29×
20McDonald'sFood & Beverages2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the State (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by State (magazine) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.35×
Family OrientationCONSERVATISM2.28×
Convenience OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by State (magazine) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does State (magazine) have in United States?

State (magazine) has an estimated audience of 2,765,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of State (magazine) fans?

63.5% of State (magazine) fans are female, 36.5% are male, with an average age of 47.0 years.

03

Which brands do State (magazine) fans like most?

State (magazine) fans show strongest brand affinity for QVC (9×), Sustainable energy (7.85×), and Weather forecasting (8.52×) over the country average.

04

Where do State (magazine) fans live in United States?

State (magazine) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do State (magazine) fans also like?

Beyond State (magazine) itself, the audience over-indexes on Sustainable energy (7.85×), Weather forecasting (8.52×), Carolina Hurricanes (12.77×), and FedEx (5.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See State (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for State (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →