State (magazine) Audience in United States

State (magazine) logo

State (magazine) has an estimated audience of 2,623,857 people in United States. 63.5% are female, 36.5% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Zoo Tycoon (series), Historic site, Hibachi, Fairy godmother.

The average State (magazine) fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Zoo Tycoon (series), Historic site, with strongest over-indexing on Pillow (2.03× the country average). Demographically, the State (magazine) audience skews more female with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of State (magazine) fans

Demographic split for State (magazine) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age47.0
Estimated audience size2,623,857

Audience persona

The typical State (magazine) fan in United States is more female, around 47.0 years old, with strong DIY Mentality tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for State (magazine) in United States
RegionReachAffinity
California300,5971.04×
Texas257,6741.14×
Florida185,2361.04×
New York127,9750.87×
Illinois95,7771.1×
Georgia95,4291.18×
North Carolina94,5791.2×
Pennsylvania87,8870.99×
Ohio78,3970.97×
Michigan63,7140.93×
Tennessee61,3081.16×
Virginia60,3670.94×
Massachusetts59,8551.16×
Arizona53,2180.99×
Indiana52,6111.1×
New Jersey52,3040.78×
Missouri48,4821.15×
Washington46,9450.89×
Alabama45,6701.25×
South Carolina45,6521.16×
Louisiana44,6031.32×
Maryland42,0520.93×
Kentucky38,0671.16×
Oklahoma37,4091.28×
Minnesota36,4420.97×
Wisconsin36,4020.92×
Colorado34,4810.83×
Mississippi32,7121.51×
Arkansas27,6681.28×
Oregon26,0990.87×
Nevada25,1250.99×
Kansas22,5531.09×
Iowa22,5451.04×
Utah21,5400.92×
Connecticut20,3650.77×
New Mexico14,3351.09×
Nebraska13,9921.06×
West Virginia13,9771.14×
Idaho10,7560.82×
Hawaii10,7320.95×
Maine7,1070.76×
South Dakota6,5421.08×
New Hampshire6,4830.63×
Montana6,3120.87×
Delaware6,0740.84×
Washington, District of Columbia5,8590.74×
North Dakota5,5761.03×
Rhode Island5,4850.66×
Alaska5,4330.97×
Wyoming3,1690.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for State (magazine) audience
BrandAffinityCategory
Pillow2.03×Home & Garden
Zoo Tycoon (series)12.77×Games
Historic site2.3×Arts & Culture
Hibachi4.07×Food & Beverages
Fairy godmother3.76×Literature
Sinaloa1.63×Travel & Leisure
Home staging2.27×Home & Garden
New Era (Namibia)3.33×News
Governor of Michigan3.09×Politics & Society
Google Home2.57×Technology & Electronics
headspace3.66×Health
Goop2.09×Internet & Social Media
Jeep Wagoneer2.23×Cars & Mobility
Necktie1.91×Fashion & Accessoires
Cherish (group)4.01×Music & Radio
HydraFacial2.89×Beauty & Wellness
Rajasthan5.72×Travel & Leisure
Layne Staley2.1×Music & Radio
Wok2.15×Food & Beverages
Graham Coxon10.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by State (magazine) audience
TraitClusterScore
DIY MentalityTHRILL1.42
Need for SecurityCONSERVATISM1.42
SustainabilityBALANCE1.28
Design AffinityPREMIUM1.27
TraditionCONSERVATISM1.24
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for State (magazine)
CountryShare
India51.7%
United States12.5%
Japan4.1%

See State (magazine) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does State (magazine) have in United States?

State (magazine) has an estimated audience of 2,623,857 people in United States, concentrated in California and Texas.

What is the gender split and age of State (magazine) fans?

63.5% of State (magazine) fans are female, 36.5% are male, with an average age of 47.0 years.

Which brands do State (magazine) fans like most?

State (magazine) fans show strongest brand affinity for Pillow (2.03×), Zoo Tycoon (series) (12.77×), and Historic site (2.3×) over the country average.

Where do State (magazine) fans live in United States?

State (magazine) fans in United States are most concentrated in California (reach 300,597), Texas (reach 257,674), and Florida (reach 185,236). These three regions account for the largest share of the active audience.

What other brands do State (magazine) fans also like?

Beyond State (magazine) itself, the audience over-indexes on Zoo Tycoon (series) (12.77×), Historic site (2.3×), Hibachi (4.07×), and Fairy godmother (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for State (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.