Steep and Cheap Audience in United States

Steep and Cheap logo

Steep and Cheap has an estimated audience of 719,489 people in United States. 43.3% are female, 56.7% are male, average age 38.9. Top regions: California, Colorado, Washington. Top brand affinities: Alaska, Natural rubber, Sailor, Highland games, Nebraska.

The average Steep and Cheap fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Washington. Top brand affinities include Alaska, Natural rubber, Sailor, with strongest over-indexing on Alaska (2.14× the country average). Demographically, the Steep and Cheap audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Steep and Cheap fans

Demographic split for Steep and Cheap audience in United States
MetricValue
Female43.3%
Male56.7%
Average age38.9
Estimated audience size719,489

Audience persona

The typical Steep and Cheap fan in United States is more male, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Steep and Cheap in United States
RegionReachAffinity
California36,9560.47×
Colorado30,0182.65×
Washington22,8001.58×
New York17,3950.43×
Utah15,4472.4×
Michigan12,7980.68×
Oregon12,0601.46×
Texas11,5790.19×
Alaska11,3807.39×
Montana11,3685.7×
North Carolina11,0160.51×
Pennsylvania10,8140.45×
Idaho10,2592.84×
Massachusetts10,1930.72×
Minnesota9,6320.93×
Wisconsin8,0440.74×
Virginia7,9020.45×
Florida7,6920.16×
Illinois7,4210.31×
Ohio7,0350.32×
Tennessee6,6750.46×
Georgia6,1310.28×
Arizona5,4630.37×
New Jersey4,8430.26×
Missouri4,5060.39×
Vermont4,4893.55×
Maryland4,4750.36×
Maine4,4361.72×
New Hampshire4,2541.5×
Connecticut3,8280.53×
Indiana3,8210.29×
South Carolina3,4110.32×
Kentucky3,3610.37×
Alabama3,2240.32×
Nevada2,8270.41×
Arkansas2,7810.47×
New Mexico2,7380.76×
Iowa2,7120.46×
Wyoming2,6212.46×
Oklahoma2,1990.28×
Louisiana1,8870.2×
West Virginia1,8550.55×
Kansas1,8040.32×
Hawaii1,8000.58×
South Dakota1,6390.99×
Nebraska1,2280.34×
Rhode Island1,2270.54×
Mississippi1,1030.19×
North Dakota1,0020.68×
Washington, District of Columbia9060.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steep and Cheap audience
BrandAffinityCategory
Alaska2.14×Travel & Leisure
Natural rubber1.66×Cars & Mobility
Sailor3.44×Travel & Leisure
Highland games5.47×Sports
Nebraska1.55×Travel & Leisure
WESH 2 News2.54×Movies & TV
Grand Prairie, Texas3.77×Travel & Leisure
Igor Stravinsky9.38×Music & Radio
Necktie2.36×Fashion & Accessoires
Nasal cavity3.37×Health
nbc chicago1.94×Movies & TV
Atkins diet1.79×Health
Google Analytics1.68×Internet & Social Media
Information technology consulting2.28×Technology & Electronics
Bulacan5.67×Travel & Leisure
Bruklinas5.63×Travel & Leisure
Hypothec3.89×Business & Career
Hypertext1.94×Technology & Electronics
Bruklinas5.51×Travel & Leisure
WESH1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steep and Cheap audience
TraitClusterScore
SustainabilityBALANCE3.2
Luxury OrientationPREMIUM2.59
Sports ActivityPOWER2.44
TravellingTHRILL1.81
Early Adopter MentalityPOWER1.42
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Steep and Cheap
CountryShare
United States81.4%
China14.2%
Taiwan0.8%

See Steep and Cheap audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Steep and Cheap have in United States?

Steep and Cheap has an estimated audience of 719,489 people in United States, concentrated in California and Colorado.

What is the gender split and age of Steep and Cheap fans?

43.3% of Steep and Cheap fans are female, 56.7% are male, with an average age of 38.9 years.

Which brands do Steep and Cheap fans like most?

Steep and Cheap fans show strongest brand affinity for Alaska (2.14×), Natural rubber (1.66×), and Sailor (3.44×) over the country average.

Where do Steep and Cheap fans live in United States?

Steep and Cheap fans in United States are most concentrated in California (reach 36,956), Colorado (reach 30,018), and Washington (reach 22,800). These three regions account for the largest share of the active audience.

What other brands do Steep and Cheap fans also like?

Beyond Steep and Cheap itself, the audience over-indexes on Natural rubber (1.66×), Sailor (3.44×), Highland games (5.47×), and Nebraska (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steep and Cheap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.