Stone Mountain Park Audience in United States

Stone Mountain Park logo

Stone Mountain Park has an estimated audience of 465,308 people in United States. 64.7% are female, 35.3% are male, average age 40.0. Top regions: Georgia, Florida, Texas. Top brand affinities: Atlanta Braves, Atlanta Falcons, Lowe's, Atlanta Hawks, Atlanta United FC.

The average Stone Mountain Park fan in United States is 40.0 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Atlanta Braves, Atlanta Falcons, Lowe's, with strongest over-indexing on Atlanta Braves (5.3× the country average). Demographically, the Stone Mountain Park audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Stone Mountain Park fans

Demographic split for Stone Mountain Park audience in United States
MetricValue
Female64.7%
Male35.3%
Average age40.0
Estimated audience size465,308

Audience persona

The typical Stone Mountain Park fan in United States is more female, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Top regions in United States

Top regions ranked by reach for Stone Mountain Park in United States
RegionReachAffinity
Georgia245,17317.1×
Florida58,5821.86×
Texas20,7970.52×
North Carolina20,3811.46×
Alabama19,6073.02×
California17,0990.33×
Tennessee14,8321.59×
South Carolina14,3302.05×
New York11,3350.44×
Ohio9,2700.65×
Virginia9,1880.81×
Pennsylvania8,0560.51×
Illinois8,0010.52×
Michigan6,6730.55×
Indiana5,4360.64×
Mississippi5,2461.37×
Louisiana4,9790.83×
New Jersey4,6840.4×
Colorado4,5540.62×
Maryland4,5410.57×
Kentucky4,5060.77×
Missouri4,2850.57×
Washington3,8720.41×
Massachusetts3,8540.42×
Arizona3,7990.4×
Minnesota3,2970.49×
Wisconsin3,0930.44×
Arkansas2,5650.67×
Oklahoma2,4290.47×
Utah2,1530.52×
Oregon2,0270.38×
Connecticut1,8910.41×
Kansas1,8470.5×
Iowa1,8050.47×
Nevada1,6400.36×
West Virginia1,2950.6×
Nebraska1,0420.45×
Washington, District of Columbia1,0400.74×
Maine9940.6×
South Dakota9920.92×
New Hampshire9890.54×
New Mexico8990.39×
Idaho8700.37×
Delaware6020.47×
Montana5850.45×
Rhode Island5440.37×
Hawaii5150.26×
Alaska4270.43×
Vermont4040.49×
North Dakota3480.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stone Mountain Park audience
BrandAffinityCategory
Atlanta Braves5.3×Sports
Atlanta Falcons4.26×Sports
Lowe's1.5×Shopping
Atlanta Hawks3.69×Sports
Atlanta United FC10.7×Sports
Discount Tire1.55×Shopping
Rail transport1.54×Travel & Leisure
Red Lobster1.81×Food & Beverages
Crocs1.67×Fashion & Accessoires
Day spa1.6×Beauty & Wellness
Lane Bryant1.57×Fashion & Accessoires
Tyler Perry1.83×Movies & TV
Employment agency1.51×Business & Career
Private equity1.62×Business & Career
Garden centre1.75×Home & Garden
Holiday Inn1.96×Travel & Leisure
Florida Panthers2×Sports
Booking.com1.5×Travel & Leisure
Private school1.67×Kids & Family
Julia Roberts1.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stone Mountain Park audience
TraitClusterScore
Career OrientationPOWER1.45
Family OrientationCONSERVATISM1.41
DIY MentalityTHRILL1.31
Price SensitivityPREMIUM1.29
Community OrientationOPEN1.28
IndividualismJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Stone Mountain Park
CountryShare
United States90.4%
Costa Rica5.9%
Germany3.3%

See Stone Mountain Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Stone Mountain Park have in United States?

Stone Mountain Park has an estimated audience of 465,308 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Stone Mountain Park fans?

64.7% of Stone Mountain Park fans are female, 35.3% are male, with an average age of 40.0 years.

Which brands do Stone Mountain Park fans like most?

Stone Mountain Park fans show strongest brand affinity for Atlanta Braves (5.3×), Atlanta Falcons (4.26×), and Lowe's (1.5×) over the country average.

Where do Stone Mountain Park fans live in United States?

Stone Mountain Park fans in United States are most concentrated in Georgia (reach 245,173), Florida (reach 58,582), and Texas (reach 20,797). These three regions account for the largest share of the active audience.

What other brands do Stone Mountain Park fans also like?

Beyond Stone Mountain Park itself, the audience over-indexes on Atlanta Falcons (4.26×), Lowe's (1.5×), Atlanta Hawks (3.69×), and Atlanta United FC (10.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stone Mountain Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.