Sundance Catalog Audience in United States

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Sundance Catalog has an estimated audience of 842,406 people in United States. 95.6% are female, 4.4% are male, average age 51.0. Top regions: California, Texas, New York. Top brand affinities: Staycation, Lulu 黃路梓茵, Goop, Natural rubber, headspace.

The average Sundance Catalog fan in United States is 51.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staycation, Lulu 黃路梓茵, Goop, with strongest over-indexing on Staycation (6.85× the country average). Demographically, the Sundance Catalog audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Sundance Catalog fans

Demographic split for Sundance Catalog audience in United States
MetricValue
Female95.6%
Male4.4%
Average age51.0
Estimated audience size842,406

Audience persona

The typical Sundance Catalog fan in United States is more female, around 51.0 years old, with strong Design Affinity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Sundance Catalog in United States
RegionReachAffinity
California76,9450.83×
Texas46,9130.65×
New York30,6170.65×
Florida27,4880.48×
Colorado26,6512.01×
Pennsylvania22,4690.79×
North Carolina22,1180.87×
Illinois21,2370.76×
Massachusetts20,7231.25×
Washington19,5291.16×
Virginia19,2110.94×
Arizona18,7491.09×
Ohio17,0220.66×
Michigan16,6280.75×
Georgia15,8190.61×
Oregon15,4611.6×
Minnesota15,0591.25×
Wisconsin14,8271.17×
New Jersey13,8380.65×
Tennessee13,8190.82×
Maryland11,0230.76×
Connecticut10,8851.29×
Utah10,6491.41×
Indiana9,6330.63×
South Carolina9,5330.75×
Missouri8,8530.65×
Alabama7,9990.68×
New Mexico6,9931.66×
Kentucky6,5230.62×
Idaho6,3661.51×
Oklahoma6,3650.68×
Montana5,8492.5×
Kansas5,8070.87×
Louisiana5,7460.53×
Iowa5,2520.76×
New Hampshire5,2241.57×
Maine5,0421.67×
Arkansas4,7340.68×
Nevada4,2730.52×
Mississippi3,7310.54×
Vermont3,7052.51×
Nebraska2,9400.7×
Rhode Island2,8951.08×
Alaska2,6861.49×
West Virginia2,4890.63×
Wyoming2,1991.76×
South Dakota2,0051.03×
Hawaii1,9240.53×
Delaware1,7740.76×
North Dakota1,2940.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sundance Catalog audience
BrandAffinityCategory
Staycation6.85×Home & Garden
Lulu 黃路梓茵3.02×Movies & TV
Goop5.71×Internet & Social Media
Natural rubber1.83×Cars & Mobility
headspace8.04×Health
Governor of Michigan6.25×Politics & Society
Product design1.65×Business & Career
Elsword13.63×Games
Mathcore6.58×Music & Radio
Israel1.7×Travel & Leisure
Wok5.24×Food & Beverages
Google Home5.06×Technology & Electronics
Fairy godmother5.63×Literature
The Devil's Rejects7.43×Movies & TV
Grinch2.8×Movies & TV
Vocal harmony2.88×Music & Radio
Grace Slick5.53×Music & Radio
Hibachi4.92×Food & Beverages
Cherish (group)6.63×Music & Radio
Soldering iron1.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sundance Catalog audience
TraitClusterScore
Design AffinityPREMIUM2.14
SustainabilityBALANCE1.89
DIY MentalityTHRILL1.55
CreativityOPEN1.49
Luxury OrientationPREMIUM1.45
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Sundance Catalog
CountryShare
United States95.2%
China1.6%
Germany0.3%

See Sundance Catalog audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Sundance Catalog have in United States?

Sundance Catalog has an estimated audience of 842,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Sundance Catalog fans?

95.6% of Sundance Catalog fans are female, 4.4% are male, with an average age of 51.0 years.

Which brands do Sundance Catalog fans like most?

Sundance Catalog fans show strongest brand affinity for Staycation (6.85×), Lulu 黃路梓茵 (3.02×), and Goop (5.71×) over the country average.

Where do Sundance Catalog fans live in United States?

Sundance Catalog fans in United States are most concentrated in California (reach 76,945), Texas (reach 46,913), and New York (reach 30,617). These three regions account for the largest share of the active audience.

What other brands do Sundance Catalog fans also like?

Beyond Sundance Catalog itself, the audience over-indexes on Lulu 黃路梓茵 (3.02×), Goop (5.71×), Natural rubber (1.83×), and headspace (8.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sundance Catalog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.