Rascasse Audience Intelligence

Sundance Catalog Audience in United States

A data profile of the people who buy, follow and care about Sundance Catalog in United States — modelled from more than twelve digital signal sources. Sundance Catalog has an estimated audience of 727,948 people in United States.

#13among Apparel in United States#928among Website / Newspaper / Magazine in United States#434in Shopping

The average Sundance Catalog fan in United States is 51.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include QVC, Pinterest, Birkenstock, with strongest over-indexing on QVC (13.58× the country average).

Demographically, the Sundance Catalog audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sundance Catalog fan in United States is more female, around 51.0 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sundance Catalog profile in United States.

Audience size
728K
in United States
Gender
95.6%♀
4.4% male
Age
51.0
average years
Country rank
#29195
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sundance Catalog

95.6% are female, 4.4% are male, average age 51.0.

Fig. 02

Gender split

95.6%
Female
4.4%
Male
Demographic split for Sundance Catalog audience in United States
MetricValue
Female95.6%
Male4.4%
Average age51.0
Estimated audience size727,948
Fig. 03

Age distribution

Ø 51.0
average years
Age distribution of the Sundance Catalog audience in United States
Age bracketShare%
16-192%
20-293%
30-3911%
40-4938%
50+45%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Sundance Catalog audience comes from United States.

Worldwide audience distribution share by country for Sundance Catalog
CountryShare
United States94.4%
China1.8%
Germany0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sundance Catalog audience in United States is strongest.

Fig. 05

Top regions by affinity

Sundance Catalog fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K2.62×
02Montana~6K2.54×
03Colorado~30K1.94×
04Wyoming~2K1.84×
05Maine~5K1.78×
06New Mexico~7K1.63×
07New Hampshire~5K1.59×
08Oregon~20K1.56×
09Utah~10K1.56×
10Idaho~6K1.51×
11Alaska~3K1.50×
12Connecticut~10K1.34×
13Minnesota~10K1.20×
14Massachusetts~20K1.18×
15Wisconsin~10K1.12×
16Washington~20K1.10×
17Rhode Island~3K1.09×
18South Dakota~2K1.03×
19Arizona~20K1.01×
20Virginia~20K0.90×
21Kansas~6K0.85×
22Delaware~2K0.82×
23Tennessee~10K0.81×
24North Carolina~20K0.80×
25California~70K0.77×
26Pennsylvania~20K0.76×
27Maryland~10K0.75×
28Iowa~5K0.75×
29Michigan~20K0.74×
30South Carolina~9K0.73×
31West Virginia~3K0.72×
32Illinois~20K0.71×
33Nebraska~3K0.70×
34Arkansas~5K0.69×
35Oklahoma~6K0.68×
36Alabama~8K0.67×
37Ohio~20K0.64×
38Missouri~9K0.64×
39New Jersey~10K0.63×
40New York~30K0.62×
41Kentucky~7K0.62×
42Georgia~20K0.61×
43Indiana~9K0.61×
44Mississippi~4K0.60×
45Texas~40K0.59×
46Hawaii~2K0.59×
47Washington, District of Columbia~1K0.59×
48Louisiana~6K0.55×
49Nevada~4K0.54×
50Florida~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Sundance Catalog, United States
0.46×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sundance Catalog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sundance Catalog audience
#·InterestCategoryAffinity×
01QVCMovies & TV13.58×
02Garden centreHome & Garden9.18×
03HouzzHome & Garden8.02×
04BirkenstockFashion & Accessoires7.92×
05Weather forecastingHome & Garden5.62×
06BohemianismFashion & Accessoires5.11×
07Sustainable energyHome & Garden4.93×
08Renewable energyBusiness & Career4.35×
09Discount storesShopping4.33×
10PinterestInternet & Social Media3.71×
11FedExBusiness & Career3.67×
12First class travelTravel & Leisure3.62×
13AirbnbTravel & Leisure3.42×
14Shopping mallsShopping3.26×
15IKEAHome & Garden3.05×
16Organic foodFood & Beverages2.99×
17Mortgage loansBusiness & Career2.74×
18FurnitureHome & Garden2.70×
19Trader Joe'sShopping2.65×
20JewelryFashion & Accessoires1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sundance Catalog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sundance Catalog audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
SustainabilityBALANCE2.28×
Quality AwarenessPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sundance Catalog audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Social Media UsageJOY0.98×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sundance Catalog have in United States?

Sundance Catalog has an estimated audience of 727,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sundance Catalog fans?

95.6% of Sundance Catalog fans are female, 4.4% are male, with an average age of 51.0 years.

03

Which brands do Sundance Catalog fans like most?

Sundance Catalog fans show strongest brand affinity for QVC (13.58×), Pinterest (3.71×), and Birkenstock (7.92×) over the country average.

04

Where do Sundance Catalog fans live in United States?

Sundance Catalog fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sundance Catalog fans also like?

Beyond Sundance Catalog itself, the audience over-indexes on Pinterest (3.71×), Birkenstock (7.92×), Airbnb (3.42×), and Discount stores (4.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sundance Catalog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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