A data profile of the people who buy, follow and care about Susquehanna River in United States — modelled from more than twelve digital signal sources. Susquehanna River has an estimated audience of 940,715 people in United States.
The average Susquehanna River fan in United States is 40.7 years old, more female, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, New York, Maryland.
Top brand affinities include Philadelphia Phillies, Hardware store, Baltimore Orioles, with strongest over-indexing on Philadelphia Phillies (8.61× the country average).
Demographically, the Susquehanna River audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Susquehanna River fan in United States is more female, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Philadelphia Phillies.
The key figures that characterise the Susquehanna River profile in United States.
59.0% are female, 41.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.7 |
| Estimated audience size | 940,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 22% |
Where the Susquehanna River audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~300K | 10.92× | |
| 02 | Maryland | ~60K | 3.96× | |
| 03 | Delaware | ~8K | 3.00× | |
| 04 | Washington, District of Columbia | ~6K | 2.28× | |
| 05 | New York | ~100K | 1.82× | |
| 06 | Virginia | ~40K | 1.77× | |
| 07 | West Virginia | ~7K | 1.60× | |
| 08 | New Jersey | ~40K | 1.47× | |
| 09 | Vermont | ~2K | 1.21× | |
| 10 | Utah | ~10K | 1.18× | |
| 11 | Maine | ~3K | 1.01× | |
| 12 | New Hampshire | ~3K | 0.93× | |
| 13 | Connecticut | ~9K | 0.91× | |
| 14 | Alaska | ~2K | 0.88× | |
| 15 | North Dakota | ~2K | 0.87× | |
| 16 | Rhode Island | ~3K | 0.86× | |
| 17 | South Dakota | ~2K | 0.86× | |
| 18 | Montana | ~2K | 0.85× | |
| 19 | Massachusetts | ~20K | 0.82× | |
| 20 | Idaho | ~4K | 0.81× | |
| 21 | Ohio | ~20K | 0.80× | |
| 22 | North Carolina | ~20K | 0.79× | |
| 23 | Hawaii | ~3K | 0.78× | |
| 24 | New Mexico | ~3K | 0.74× | |
| 25 | Nebraska | ~3K | 0.74× | |
| 26 | Mississippi | ~6K | 0.73× | |
| 27 | South Carolina | ~10K | 0.72× | |
| 28 | Arkansas | ~5K | 0.71× | |
| 29 | Kentucky | ~8K | 0.70× | |
| 30 | Kansas | ~5K | 0.69× | |
| 31 | Iowa | ~5K | 0.68× | |
| 32 | Oregon | ~7K | 0.65× | |
| 33 | Oklahoma | ~7K | 0.65× | |
| 34 | Colorado | ~9K | 0.64× | |
| 35 | Tennessee | ~10K | 0.63× | |
| 36 | Indiana | ~10K | 0.63× | |
| 37 | Louisiana | ~8K | 0.63× | |
| 38 | Nevada | ~6K | 0.62× | |
| 39 | Alabama | ~8K | 0.61× | |
| 40 | Missouri | ~9K | 0.60× | |
| 41 | Wisconsin | ~8K | 0.59× | |
| 42 | Minnesota | ~8K | 0.58× | |
| 43 | Georgia | ~20K | 0.56× | |
| 44 | Michigan | ~10K | 0.56× | |
| 45 | Washington | ~10K | 0.55× | |
| 46 | Arizona | ~10K | 0.52× | |
| 47 | Illinois | ~20K | 0.50× | |
| 48 | Florida | ~30K | 0.49× | |
| 49 | Texas | ~30K | 0.38× | |
| 50 | California | ~40K | 0.35× |
The strongest cross-interests of the Susquehanna River audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philadelphia Phillies | Sports | 8.61× | ||
| 02 | Baltimore Orioles | Sports | 5.85× | ||
| 03 | Automobile repair shop | Cars & Mobility | 3.72× | ||
| 04 | Garden centre | Home & Garden | 3.55× | ||
| 05 | Pittsburgh Penguins | Sports | 3.53× | ||
| 06 | Hardware store | Home & Garden | 2.88× | ||
| 07 | Philadelphia Eagles | Sports | 2.44× | ||
| 08 | Rail transport | Travel & Leisure | 2.42× | ||
| 09 | Pub | Food & Beverages | 2.10× | ||
| 10 | Charitable organization | Politics & Society | 1.89× | ||
| 11 | Veterinary medicine | Business & Career | 1.84× | ||
| 12 | Britney Spears | Music & Radio | 1.76× | ||
| 13 | Nonprofit organization | Politics & Society | 1.75× | ||
| 14 | Zoo | Kids & Family | 1.71× | ||
| 15 | Discount Tire | Shopping | 1.69× | ||
| 16 | Online newspaper | News | 1.65× | ||
| 17 | Pittsburgh Steelers | Sports | 1.65× | ||
| 18 | Life insurance | Business & Career | 1.63× | ||
| 19 | Tradition | Politics & Society | 1.54× | ||
| 20 | Snack food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.91× | |
| Community Orientation | OPEN | 1.89× | |
| DIY Mentality | THRILL | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.76× | |
| Sustainability | BALANCE | 0.79× |
Susquehanna River has an estimated audience of 940,715 people in United States, concentrated in Pennsylvania and New York.
59.0% of Susquehanna River fans are female, 41.0% are male, with an average age of 40.7 years.
Susquehanna River fans show strongest brand affinity for Philadelphia Phillies (8.61×), Hardware store (2.88×), and Baltimore Orioles (5.85×) over the country average.
Susquehanna River fans in United States are most concentrated in Pennsylvania (reach ~300K), New York (reach ~100K), and Maryland (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Susquehanna River itself, the audience over-indexes on Hardware store (2.88×), Baltimore Orioles (5.85×), Nonprofit organization (1.75×), and Automobile repair shop (3.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Susquehanna River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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