Susquehanna River Audience in United States

Susquehanna River logo

Susquehanna River has an estimated audience of 940,715 people in United States. 59.0% are female, 41.0% are male, average age 40.7. Top regions: Pennsylvania, New York, Maryland. Top brand affinities: ARCO, Acoustic music, Dental hygienist, Google Wallet, Overtone.

The average Susquehanna River fan in United States is 40.7 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Maryland. Top brand affinities include ARCO, Acoustic music, Dental hygienist, with strongest over-indexing on ARCO (1.63× the country average). Demographically, the Susquehanna River audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Susquehanna River fans

Demographic split for Susquehanna River audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.7
Estimated audience size940,715

Audience persona

The typical Susquehanna River fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Susquehanna River in United States
RegionReachAffinity
Pennsylvania383,95512.12×
New York95,4751.82×
Maryland64,2963.98×
Virginia39,8921.74×
New Jersey35,5131.48×
California31,3240.3×
Florida28,7690.45×
Texas25,3510.31×
Ohio21,3080.74×
North Carolina19,8120.7×
Massachusetts14,8500.8×
Illinois14,2790.46×
Georgia12,9930.45×
Utah11,9711.42×
Michigan11,9590.49×
Tennessee9,8900.52×
South Carolina9,3980.66×
Indiana8,8050.51×
Delaware8,1933.16×
Connecticut7,9840.85×
Washington7,8990.42×
West Virginia7,8781.8×
Colorado7,5520.51×
Washington, District of Columbia7,1582.53×
Kentucky6,3830.54×
Minnesota5,7710.43×
Wisconsin5,7050.4×
Arizona5,5980.29×
Missouri5,3440.35×
Oregon5,0680.47×
Louisiana4,1050.34×
Alabama4,0130.31×
Oklahoma3,7440.36×
Idaho3,2270.68×
Arkansas3,0080.39×
New Hampshire2,8790.78×
Nevada2,7450.3×
Maine2,6770.79×
Iowa2,6740.35×
Kansas2,4650.33×
Mississippi2,3090.3×
Vermont2,1381.29×
Rhode Island1,9710.66×
New Mexico1,8870.4×
Nebraska1,6920.36×
Montana1,4370.55×
Hawaii1,1770.29×
Alaska9510.47×
Wyoming8220.59×
South Dakota8180.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Susquehanna River audience
BrandAffinityCategory
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
Dental hygienist2.99×Health
Google Wallet3.02×Technology & Electronics
Overtone3.17×Beauty & Wellness
Leverage (TV series)2.02×Movies & TV
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
Graham Greene (actor)1.52×
John Frusciante3×Music & Radio
Jonathan Davis2.2×Music & Radio
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.13×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Hypothec1.8×Business & Career
Assassin's Creed: Brotherhood1.63×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Susquehanna River audience
TraitClusterScore
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.61
Risk AppetiteTHRILL1.57
Healthy LifestyleBALANCE1.45
Early Adopter MentalityPOWER1.45
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Susquehanna River
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See Susquehanna River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Susquehanna River have in United States?

Susquehanna River has an estimated audience of 940,715 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Susquehanna River fans?

59.0% of Susquehanna River fans are female, 41.0% are male, with an average age of 40.7 years.

Which brands do Susquehanna River fans like most?

Susquehanna River fans show strongest brand affinity for ARCO (1.63×), Acoustic music (2.24×), and Dental hygienist (2.99×) over the country average.

Where do Susquehanna River fans live in United States?

Susquehanna River fans in United States are most concentrated in Pennsylvania (reach 383,955), New York (reach 95,475), and Maryland (reach 64,296). These three regions account for the largest share of the active audience.

What other brands do Susquehanna River fans also like?

Beyond Susquehanna River itself, the audience over-indexes on Acoustic music (2.24×), Dental hygienist (2.99×), Google Wallet (3.02×), and Overtone (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Susquehanna River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.