Target Center Audience in United States

Target Center logo

Target Center has an estimated audience of 1,024,626 people in United States. 40.0% are female, 60.0% are male, average age 34.9. Top regions: Minnesota, California, Wisconsin. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Elsword.

The average Target Center fan in United States is 34.9 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Wisconsin. Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (7.56× the country average). Demographically, the Target Center audience skews more male with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Target Center fans

Demographic split for Target Center audience in United States
MetricValue
Female40.0%
Male60.0%
Average age34.9
Estimated audience size1,024,626

Audience persona

The typical Target Center fan in United States is more male, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Target Center in United States
RegionReachAffinity
Minnesota339,05423.09×
California38,1880.34×
Wisconsin35,3782.3×
Texas32,6050.37×
Iowa24,0952.85×
Florida23,0690.33×
Illinois19,8850.58×
New York18,3380.32×
North Dakota11,4295.43×
Ohio10,7100.34×
Pennsylvania8,7760.25×
Georgia8,6020.27×
North Carolina8,5290.28×
Michigan7,9940.3×
South Dakota7,8823.33×
Arizona7,5450.36×
New Jersey7,4880.29×
Colorado7,1390.44×
Missouri6,9440.42×
Virginia6,8990.28×
Indiana6,7610.36×
Massachusetts5,8220.29×
Tennessee5,5780.27×
Nebraska5,2051.01×
Washington5,0420.25×
Maryland4,9530.28×
South Carolina3,6140.23×
Kansas3,4300.42×
Kentucky3,4270.27×
Oregon3,4150.29×
Oklahoma3,2750.29×
Louisiana3,2350.24×
Connecticut3,2130.31×
Alabama3,1400.22×
Nevada3,1360.32×
Utah2,3120.25×
Arkansas2,2040.26×
Mississippi2,0280.24×
New Mexico1,3040.25×
Montana1,1650.41×
Washington, District of Columbia1,0440.34×
Hawaii9120.21×
Idaho8820.17×
Maine7440.2×
West Virginia7190.15×
New Hampshire7140.18×
Rhode Island6970.21×
Alaska5900.27×
Delaware5260.19×
Wyoming3660.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Target Center audience
BrandAffinityCategory
Goop7.56×Internet & Social Media
Governor of Michigan9.81×Politics & Society
Mathcore10.33×Music & Radio
Grinch4.92×Movies & TV
Elsword19.76×Games
Hipster10.86×Politics & Society
Wok6.8×Food & Beverages
Harlow11.97×Travel & Leisure
Fairy godmother7.51×Literature
Vocal harmony4.43×Music & Radio
Google Home5.99×Technology & Electronics
No Escape (1994 film)10.3×Movies & TV
Surf kayaking13.4×Sports
Historic site3.66×Arts & Culture
La Jolla7.75×Travel & Leisure
Pro-Ject3.42×Music & Radio
Hibachi6.49×Food & Beverages
Guitarist (magazine)8.53×Music & Radio
TV Fanatic7.77×Movies & TV
El Paso County, Colorado8.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Target Center audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
Risk AppetiteTHRILL1.21
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.09
Luxury OrientationPREMIUM1.05
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Target Center
CountryShare
United States90.4%
Canada2.1%
Brazil1.1%

See Target Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Target Center have in United States?

Target Center has an estimated audience of 1,024,626 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Target Center fans?

40.0% of Target Center fans are female, 60.0% are male, with an average age of 34.9 years.

Which brands do Target Center fans like most?

Target Center fans show strongest brand affinity for Goop (7.56×), Governor of Michigan (9.81×), and Mathcore (10.33×) over the country average.

Where do Target Center fans live in United States?

Target Center fans in United States are most concentrated in Minnesota (reach 339,054), California (reach 38,188), and Wisconsin (reach 35,378). These three regions account for the largest share of the active audience.

What other brands do Target Center fans also like?

Beyond Target Center itself, the audience over-indexes on Governor of Michigan (9.81×), Mathcore (10.33×), Grinch (4.92×), and Elsword (19.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.