Rascasse Audience Intelligence

Target Center Audience in United States

A data profile of the people who buy, follow and care about Target Center in United States — modelled from more than twelve digital signal sources. Target Center has an estimated audience of 969,654 people in United States.

#39among Arena in United States#2190among POI in United States#2243in Sports

The average Target Center fan in United States is 35.0 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include Brook Lopez, Minnesota Timberwolves, Megan Fox, with strongest over-indexing on Brook Lopez (48.74× the country average).

Demographically, the Target Center audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Target Center fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Target Center profile in United States.

Audience size
970K
in United States
Gender
42.3%♀
57.7% male
Age
35.0
average years
Country rank
#24183
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Target Center fans

42.3% are female, 57.7% are male, average age 35.0.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Target Center audience in United States
MetricValue
Female42.3%
Male57.7%
Average age35.0
Estimated audience size969,654
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Target Center audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Target Center audience comes from United States.

Worldwide audience distribution share by country for Target Center
CountryShare
United States91.4%
Canada2.7%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Target Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Target Center fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~400K29.27×
02North Dakota~10K4.90×
03South Dakota~7K2.98×
04Iowa~20K2.48×
05Wisconsin~30K2.00×
06Nebraska~5K0.91×
07Vermont~1K0.66×
08Alaska~1K0.62×
09Delaware~2K0.56×
10Montana~2K0.55×
11Rhode Island~2K0.54×
12West Virginia~2K0.52×
13New Hampshire~2K0.52×
14Maine~2K0.51×
15Hawaii~2K0.49×
16Illinois~20K0.48×
17Idaho~2K0.48×
18Washington, District of Columbia~1K0.45×
19Kansas~4K0.44×
20New Mexico~2K0.44×
21Mississippi~4K0.43×
22Arkansas~3K0.40×
23Missouri~7K0.39×
24Colorado~6K0.39×
25Oklahoma~4K0.36×
26Connecticut~4K0.36×
27Nevada~4K0.36×
28Arizona~7K0.34×
29Indiana~6K0.34×
30Louisiana~5K0.34×
31Kentucky~4K0.34×
32Utah~3K0.34×
33Ohio~10K0.33×
34Oregon~4K0.33×
35Alabama~5K0.32×
36Tennessee~6K0.30×
37Maryland~5K0.30×
38South Carolina~5K0.30×
39Texas~30K0.29×
40Michigan~8K0.29×
41Massachusetts~6K0.29×
42Florida~20K0.28×
43Pennsylvania~10K0.28×
44California~30K0.27×
45New York~20K0.27×
46New Jersey~7K0.27×
47Virginia~7K0.27×
48Georgia~8K0.26×
49North Carolina~8K0.26×
50Washington~5K0.26×
Fig. 06

Affinity by region

Affinity by region — Target Center, United States
0.26×1.00×29.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Target Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Target Center audience
#·InterestCategoryAffinity×
01Brook LopezSports48.74×
02EuroLeagueSports39.60×
03Jrue HolidaySports14.46×
04Minnesota TimberwolvesSports9.27×
05Megan FoxMovies & TV7.39×
06De'Aaron FoxSports6.41×
07Charlotte HornetsSports6.40×
08Washington WizardsSports6.37×
09Memphis GrizzliesSports4.89×
10Utah JazzSports4.52×
11Brooklyn NetsSports4.15×
12Phoenix SunsSports4.12×
13Giannis AntetokounmpoSports3.74×
14San Antonio SpursSports3.47×
15Houston RocketsSports3.40×
16LeBron JamesSports2.66×
17Golden State WarriorsSports2.49×
18College basketballSports2.29×
19NBA FinalsSports2.06×
20FIFA World CupSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Target Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Target Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Risk AppetiteTHRILL1.28×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Target Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.83×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Target Center have in United States?

Target Center has an estimated audience of 969,654 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Target Center fans?

42.3% of Target Center fans are female, 57.7% are male, with an average age of 35.0 years.

03

Which brands do Target Center fans like most?

Target Center fans show strongest brand affinity for Brook Lopez (48.74×), Minnesota Timberwolves (9.27×), and Megan Fox (7.39×) over the country average.

04

Where do Target Center fans live in United States?

Target Center fans in United States are most concentrated in Minnesota (reach ~400K), Wisconsin (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Target Center fans also like?

Beyond Target Center itself, the audience over-indexes on Minnesota Timberwolves (9.27×), Megan Fox (7.39×), Charlotte Hornets (6.4×), and Washington Wizards (6.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See Target Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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