Target Center Audience in United States

Target Center logo

Target Center has an estimated audience of 291,973 people in United States. 63.7% are female, 36.3% are male, average age 36.8. Top regions: Minnesota, California, Wisconsin. Top brand affinities: Building envelope, Goop, Historic site, Vocal harmony, Mathcore.

The average Target Center fan in United States is 36.8 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Wisconsin. Top brand affinities include Building envelope, Goop, Historic site, with strongest over-indexing on Building envelope (16.72× the country average). Demographically, the Target Center audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Target Center fans

Demographic split for Target Center audience in United States
MetricValue
Female63.7%
Male36.3%
Average age36.8
Estimated audience size291,973

Audience persona

The typical Target Center fan in United States is more female, around 36.8 years old, with strong Community Orientation tendencies and a notable affinity for Building envelope.

Top regions in United States

Top regions ranked by reach for Target Center in United States
RegionReachAffinity
Minnesota96,61523.09×
California10,8820.34×
Wisconsin10,0812.3×
Texas9,2910.37×
Iowa6,8662.85×
Florida6,5740.33×
Illinois5,6660.58×
New York5,2260.32×
North Dakota3,2575.43×
Ohio3,0520.34×
Pennsylvania2,5010.25×
Georgia2,4510.27×
North Carolina2,4300.28×
Michigan2,2780.3×
South Dakota2,2463.33×
Arizona2,1500.36×
New Jersey2,1340.29×
Colorado2,0340.44×
Missouri1,9790.42×
Virginia1,9660.28×
Indiana1,9270.36×
Massachusetts1,6590.29×
Tennessee1,5890.27×
Nebraska1,4831.01×
Washington1,4370.25×
Maryland1,4110.28×
South Carolina1,0300.23×
Kansas9770.42×
Kentucky9770.27×
Oregon9730.29×
Oklahoma9330.29×
Louisiana9220.24×
Connecticut9160.31×
Alabama8950.22×
Nevada8940.32×
Utah6590.25×
Arkansas6280.26×
Mississippi5780.24×
New Mexico3720.25×
Montana3320.41×
Washington, District of Columbia2970.34×
Hawaii2600.21×
Idaho2510.17×
Maine2120.2×
West Virginia2050.15×
New Hampshire2030.18×
Rhode Island1990.21×
Alaska1680.27×
Delaware1500.19×
Wyoming1040.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Target Center audience
BrandAffinityCategory
Building envelope16.72×Home & Garden
Goop8.99×Internet & Social Media
Historic site6.9×Arts & Culture
Vocal harmony6.72×Music & Radio
Mathcore11.75×Music & Radio
Grinch5.23×Movies & TV
James Butler (American football)40.67×Sports
Governor of Michigan8.82×Politics & Society
Nasal cavity9.85×Health
Fairy godmother7.22×Literature
Hardik Pandya14.52×Sports
Home equity1.86×Home & Garden
TV Fanatic9.99×Movies & TV
Guitarist (magazine)10.48×Music & Radio
Harlow10.68×Travel & Leisure
Electrolyte4.18×Health
No Escape (1994 film)9.88×Movies & TV
Home staging4.56×Home & Garden
Justice2.37×Politics & Society
La Jolla7.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Target Center audience
TraitClusterScore
Community OrientationOPEN1.4
IndulgenceJOY1.26
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.21
Sports ActivityPOWER1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Target Center
CountryShare
United States63.1%
United Kingdom8.9%
Brazil3.3%

See Target Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Target Center have in United States?

Target Center has an estimated audience of 291,973 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Target Center fans?

63.7% of Target Center fans are female, 36.3% are male, with an average age of 36.8 years.

Which brands do Target Center fans like most?

Target Center fans show strongest brand affinity for Building envelope (16.72×), Goop (8.99×), and Historic site (6.9×) over the country average.

Where do Target Center fans live in United States?

Target Center fans in United States are most concentrated in Minnesota (reach 96,615), California (reach 10,882), and Wisconsin (reach 10,081). These three regions account for the largest share of the active audience.

What other brands do Target Center fans also like?

Beyond Target Center itself, the audience over-indexes on Goop (8.99×), Historic site (6.9×), Vocal harmony (6.72×), and Mathcore (11.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.