Target Center Audience in United States

Target Center has an estimated audience of 291,973 people in United States. 63.7% are female, 36.3% are male, average age 36.8. Top regions: Minnesota, California, Wisconsin. Top brand affinities: Google Maps, PSV Eindhoven, Yankee Stadium, Minnesota Timberwolves, Indeed.com.

The average Target Center fan in United States is 36.8 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Wisconsin. Top brand affinities include Google Maps, PSV Eindhoven, Yankee Stadium, with strongest over-indexing on Google Maps (8.65× the country average). Demographically, the Target Center audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Target Center fans

Demographic split for Target Center audience in United States
MetricValue
Female63.7%
Male36.3%
Average age36.8
Estimated audience size291,973

Audience persona

The typical Target Center fan in United States is more female, around 36.8 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Target Center in United States
RegionReachAffinity
Minnesota96,61523.09×
California10,8820.34×
Wisconsin10,0812.3×
Texas9,2910.37×
Iowa6,8662.85×
Florida6,5740.33×
Illinois5,6660.58×
New York5,2260.32×
North Dakota3,2575.43×
Ohio3,0520.34×
Pennsylvania2,5010.25×
Georgia2,4510.27×
North Carolina2,4300.28×
Michigan2,2780.3×
South Dakota2,2463.33×
Arizona2,1500.36×
New Jersey2,1340.29×
Colorado2,0340.44×
Missouri1,9790.42×
Virginia1,9660.28×
Indiana1,9270.36×
Massachusetts1,6590.29×
Tennessee1,5890.27×
Nebraska1,4831.01×
Washington1,4370.25×
Maryland1,4110.28×
South Carolina1,0300.23×
Kansas9770.42×
Kentucky9770.27×
Oregon9730.29×
Oklahoma9330.29×
Louisiana9220.24×
Connecticut9160.31×
Alabama8950.22×
Nevada8940.32×
Utah6590.25×
Arkansas6280.26×
Mississippi5780.24×
New Mexico3720.25×
Montana3320.41×
Washington, District of Columbia2970.34×
Hawaii2600.21×
Idaho2510.17×
Maine2120.2×
West Virginia2050.15×
New Hampshire2030.18×
Rhode Island1990.21×
Alaska1680.27×
Delaware1500.19×
Wyoming1040.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Target Center audience
BrandAffinityCategory
Google Maps8.65×Internet & Social Media
PSV Eindhoven76.12×Sports
Yankee Stadium54.78×Sports
Minnesota Timberwolves15.79×Sports
Indeed.com7.45×Business & Career
Capital One6.97×Business & Career
Aaron Rodgers10.27×Sports
Circle K10.1×Shopping
Star Tribune23.96×News
Enterprise Rent-A-Car8.05×Cars & Mobility
Google News7.66×News
Xcel Energy20.37×Home & Garden
Minnesota Vikings9.23×Sports
Beetlejuice5.72×Movies & TV
Luka Dončić12.55×Sports
Google Earth11.23×Internet & Social Media
Kim Possible23.02×Movies & TV
Minnesota United FC40.67×Sports
AccuWeather6.82×Home & Garden
Khan Academy8.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Target Center audience
TraitClusterScore
Community OrientationOPEN1.4
IndulgenceJOY1.26
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.21
Sports ActivityPOWER1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Target Center
CountryShare
United States63.1%
United Kingdom8.9%
Brazil3.3%

See Target Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Target Center have in United States?

Target Center has an estimated audience of 291,973 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Target Center fans?

63.7% of Target Center fans are female, 36.3% are male, with an average age of 36.8 years.

Which brands do Target Center fans like most?

Target Center fans show strongest brand affinity for Google Maps (8.65×), PSV Eindhoven (76.12×), and Yankee Stadium (54.78×) over the country average.

Where do Target Center fans live in United States?

Target Center fans in United States are most concentrated in Minnesota (reach 96,615), California (reach 10,882), and Wisconsin (reach 10,081). These three regions account for the largest share of the active audience.

What other brands do Target Center fans also like?

Beyond Target Center itself, the audience over-indexes on PSV Eindhoven (76.12×), Yankee Stadium (54.78×), Minnesota Timberwolves (15.79×), and Indeed.com (7.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.