Rascasse Audience Intelligence

Target Center Audience in United States

A data profile of the people who buy, follow and care about Target Center in United States — modelled from more than twelve digital signal sources. Target Center has an estimated audience of 297,562 people in United States.

#64among Arena in United States#5791among POI in United States#4889in Sports

The average Target Center fan in United States is 37.0 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include Minnesota Timberwolves, Star Tribune, Minnesota United FC, with strongest over-indexing on Minnesota Timberwolves (13.36× the country average).

Demographically, the Target Center audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Target Center fan in United States is balanced, around 37.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Target Center profile in United States.

Audience size
298K
in United States
Gender
49.1%♀
50.9% male
Age
37.0
average years
Country rank
#48587
POI in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Target Center fans

49.1% are female, 50.9% are male, average age 37.0.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Target Center audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.0
Estimated audience size297,562
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Target Center audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

67.2%

of the worldwide Target Center audience comes from United States.

Worldwide audience distribution share by country for Target Center
CountryShare
United States67.2%
United Kingdom6.6%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Target Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Target Center fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K29.27×
02North Dakota~3K4.90×
03South Dakota~2K2.98×
04Iowa~6K2.48×
05Wisconsin~9K2.00×
06Nebraska~1K0.91×
07Vermont<1K0.66×
08Alaska<1K0.62×
09Delaware<1K0.56×
10Montana<1K0.55×
11Rhode Island<1K0.54×
12West Virginia<1K0.52×
13New Hampshire<1K0.52×
14Maine<1K0.51×
15Hawaii<1K0.49×
16Illinois~5K0.48×
17Idaho<1K0.48×
18Washington, District of Columbia<1K0.45×
19Kansas~1K0.44×
20New Mexico<1K0.44×
21Mississippi~1K0.43×
22Arkansas<1K0.40×
23Missouri~2K0.39×
24Colorado~2K0.39×
25Oklahoma~1K0.36×
26Connecticut~1K0.36×
27Nevada~1K0.36×
28Arizona~2K0.34×
29Indiana~2K0.34×
30Louisiana~1K0.34×
31Kentucky~1K0.34×
32Utah<1K0.34×
33Ohio~3K0.33×
34Oregon~1K0.33×
35Alabama~1K0.32×
36Tennessee~2K0.30×
37Maryland~2K0.30×
38South Carolina~1K0.30×
39Texas~8K0.29×
40Michigan~2K0.29×
41Massachusetts~2K0.29×
42Florida~6K0.28×
43Pennsylvania~3K0.28×
44California~9K0.27×
45New York~4K0.27×
46New Jersey~2K0.27×
47Virginia~2K0.27×
48Georgia~2K0.26×
49North Carolina~2K0.26×
50Washington~2K0.26×
Fig. 06

Affinity by region

Affinity by region — Target Center, United States
0.26×1.00×29.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Target Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Target Center audience
#·InterestCategoryAffinity×
01Minnesota United FCSports42.71×
02Soldier FieldSports34.15×
03Star TribuneNews27.61×
04Diego RiveraArts & Culture20.00×
05Lambeau FieldSports19.19×
06Xcel EnergyHome & Garden16.27×
07Minnesota TimberwolvesSports13.36×
08Emmy RossumMovies & TV11.04×
09Minnesota WildSports8.16×
10Minnesota VikingsSports5.61×
11Renewable energyBusiness & Career4.34×
12Spirit HalloweenKids & Family4.23×
13Sustainable energyHome & Garden3.53×
14QuikTripShopping3.38×
15Wawa Inc.Shopping3.24×
16FedExBusiness & Career2.95×
17Mortgage loansBusiness & Career2.35×
18Pizza HutFood & Beverages1.94×
19AirbnbTravel & Leisure1.79×
20PinterestInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Target Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Target Center audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.81×
Convenience OrientationPREMIUM1.71×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Target Center audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Healthy LifestyleBALANCE0.85×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Target Center have in United States?

Target Center has an estimated audience of 297,562 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Target Center fans?

49.1% of Target Center fans are female, 50.9% are male, with an average age of 37.0 years.

03

Which brands do Target Center fans like most?

Target Center fans show strongest brand affinity for Minnesota Timberwolves (13.36×), Star Tribune (27.61×), and Minnesota United FC (42.71×) over the country average.

04

Where do Target Center fans live in United States?

Target Center fans in United States are most concentrated in Minnesota (reach ~100K), Wisconsin (reach ~9K), and California (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Target Center fans also like?

Beyond Target Center itself, the audience over-indexes on Star Tribune (27.61×), Minnesota United FC (42.71×), Xcel Energy (16.27×), and Minnesota Wild (8.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See Target Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →