Rascasse Audience Intelligence

Ted's Montana Grill Target Market in United States

A data profile of the people who buy, follow and care about Ted's Montana Grill in United States — modelled from more than twelve digital signal sources. Ted's Montana Grill has an estimated audience of 1,381,310 people in United States.

The average Ted's Montana Grill fan in United States is 42.8 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Colorado, Florida.

Top brand affinities include Non-alcoholic beverage, Steakhouse, Discount Tire, with strongest over-indexing on Non-alcoholic beverage (4.75× the country average).

Demographically, the Ted's Montana Grill audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ted's Montana Grill fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ted's Montana Grill profile in United States.

Audience size
1.4M
in United States
Gender
59.4%
40.6% male
Age
42.8
average years
Country rank
#18866
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ted's Montana Grill

59.4% are female, 40.6% are male, average age 42.8.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Ted's Montana Grill audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.8
Estimated audience size1,381,310
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Ted's Montana Grill audience in United States
Age bracketShare%
16-197%
20-2916%
30-3925%
40-4936%
50+16%
Fig. 04

Worldwide distribution

99.7%

of the worldwide Ted's Montana Grill audience comes from United States.

Worldwide audience distribution share by country for Ted's Montana Grill
CountryShare
United States99.7%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ted's Montana Grill audience in United States is strongest.

Fig. 05

Top regions by affinity

Ted's Montana Grill customers by region in United States
#RegionReachAffinity×
01Colorado~200K10.59×
02Georgia~400K8.82×
03Montana~30K7.42×
04Delaware~20K4.61×
05Virginia~50K1.71×
06Kentucky~30K1.67×
07Washington, District of Columbia~6K1.53×
08Connecticut~20K1.51×
09Ohio~60K1.41×
10Florida~100K1.40×
11North Carolina~50K1.31×
12Tennessee~30K1.23×
13Maryland~20K1.04×
14Indiana~20K1.01×
15Alaska~2K0.84×
16Hawaii~4K0.77×
17Vermont~2K0.76×
18Massachusetts~20K0.75×
19North Dakota~2K0.72×
20South Dakota~2K0.66×
21Illinois~30K0.65×
22Maine~3K0.61×
23New Hampshire~3K0.53×
24Idaho~3K0.52×
25West Virginia~3K0.51×
26Rhode Island~2K0.51×
27Arkansas~5K0.49×
28Mississippi~5K0.48×
29New Mexico~3K0.48×
30Iowa~5K0.47×
31Nebraska~3K0.47×
32Oklahoma~6K0.43×
33Nevada~5K0.43×
34New York~30K0.42×
35Oregon~6K0.41×
36Louisiana~7K0.40×
37Kansas~4K0.39×
38Utah~4K0.38×
39South Carolina~7K0.37×
40Wisconsin~7K0.35×
41Minnesota~6K0.32×
42Alabama~6K0.32×
43Missouri~6K0.30×
44Arizona~7K0.26×
45Michigan~8K0.24×
46Washington~6K0.24×
47New Jersey~7K0.22×
48Pennsylvania~9K0.20×
49Texas~10K0.13×
50California~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Ted's Montana Grill, United States
0.11×1.00×10.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ted's Montana Grill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ted's Montana Grill audience
#·InterestCategoryAffinity×
01LidlShopping6.24×
02Non-alcoholic beverageFood & Beverages4.75×
03SteakhouseFood & Beverages4.19×
04Discount TireShopping3.64×
05PubFood & Beverages3.52×
06Microwave ovenHome & Garden3.45×
07Rail transportTravel & Leisure3.32×
08American ExpressBusiness & Career3.26×
09BakeryFood & Beverages2.80×
10CocktailFood & Beverages2.40×
11GrillingFood & Beverages2.16×
12Burger KingFood & Beverages2.05×
13WineFood & Beverages1.97×
14BarbecueFood & Beverages1.93×
15PinterestInternet & Social Media1.78×
16RecipesFood & Beverages1.71×
17Alcoholic beveragesFood & Beverages1.64×
18Donald TrumpPolitics & Society1.59×
19Home improvementHome & Garden1.57×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ted's Montana Grill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ted's Montana Grill audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
Convenience OrientationPREMIUM1.55×
Career OrientationPOWER1.49×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ted's Montana Grill audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
MindfulnessBALANCE0.88×
Pet OwnershipJOY0.90×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Ted's Montana Grill's target market in United States?

Ted's Montana Grill's target market in United States covers an estimated 1,381,310 people, concentrated in Georgia and Colorado.

02

What is the gender split and age of Ted's Montana Grill customers?

59.4% of the Ted's Montana Grill audience are female, 40.6% are male, with an average age of 42.8 years.

03

Which brands do Ted's Montana Grill fans like most?

Ted's Montana Grill fans show strongest brand affinity for Non-alcoholic beverage (4.75×), Steakhouse (4.19×), and Discount Tire (3.64×) over the country average.

04

Where do Ted's Montana Grill fans live in United States?

Ted's Montana Grill fans in United States are most concentrated in Georgia (reach ~400K), Colorado (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ted's Montana Grill fans also like?

Beyond Ted's Montana Grill itself, the audience over-indexes on Steakhouse (4.19×), Discount Tire (3.64×), Lidl (6.24×), and Donald Trump (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ted's Montana Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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