Rascasse Audience Intelligence

Test cricket Audience in United States

A data profile of the people who buy, follow and care about Test cricket in United States — modelled from more than twelve digital signal sources. Test cricket has an estimated audience of 420,676 people in United States.

#22among Cricket in United States#502among Event in United States#4006in Sports

The average Test cricket fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Badminton, FedEx, Sustainable energy, with strongest over-indexing on Badminton (12.44× the country average).

Demographically, the Test cricket audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Test cricket fan in United States is balanced, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Badminton.

Category: Sports · Type: Event · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Test cricket profile in United States.

Audience size
421K
in United States
Gender
53.0%♀
47.0% male
Age
39.3
average years
Country rank
#40468
Event in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Test cricket fans

53.0% are female, 47.0% are male, average age 39.3.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Test cricket audience in United States
MetricValue
Female53.0%
Male47.0%
Average age39.3
Estimated audience size420,676
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Test cricket audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3918%
40-4922%
50+21%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Test cricket audience comes from United States.

Worldwide audience distribution share by country for Test cricket
CountryShare
India47.6%
Australia12.4%
United States10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Test cricket audience in United States is strongest.

Fig. 05

Top regions by affinity

Test cricket fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.72×
02New York~40K1.53×
03Virginia~10K1.28×
04Massachusetts~10K1.26×
05Washington, District of Columbia~2K1.23×
06Washington~10K1.17×
07Alaska~1K1.17×
08Vermont<1K1.15×
09Delaware~1K1.14×
10North Dakota<1K1.11×
11Illinois~20K1.10×
12Maryland~8K1.10×
13South Dakota~1K1.09×
14California~50K1.08×
15Connecticut~5K1.08×
16Texas~40K1.07×
17Georgia~10K1.05×
18Montana~1K1.04×
19New Hampshire~2K1.01×
20Maine~2K1.00×
21Rhode Island~1K1.00×
22Hawaii~2K0.99×
23North Carolina~10K0.98×
24West Virginia~2K0.98×
25Pennsylvania~10K0.96×
26Idaho~2K0.95×
27Nebraska~2K0.94×
28New Mexico~2K0.94×
29Oregon~4K0.93×
30Mississippi~3K0.93×
31Arkansas~3K0.93×
32Kansas~3K0.93×
33Kentucky~5K0.92×
34Iowa~3K0.92×
35Michigan~10K0.89×
36Oklahoma~4K0.88×
37Indiana~7K0.87×
38Missouri~6K0.87×
39Wisconsin~6K0.87×
40Minnesota~5K0.87×
41Louisiana~5K0.87×
42Nevada~4K0.87×
43Utah~3K0.87×
44Colorado~6K0.86×
45South Carolina~5K0.86×
46Ohio~10K0.85×
47Tennessee~7K0.85×
48Alabama~5K0.85×
49Florida~20K0.83×
50Arizona~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Test cricket, United States
0.82×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Test cricket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Test cricket audience
#·InterestCategoryAffinity×
01BadmintonSports12.44×
02RonaldinhoSports12.44×
03Christian PulisicSports10.23×
04David BeckhamSports9.83×
05Elderly careHealth8.28×
06Sustainable energyHome & Garden5.99×
07FedExBusiness & Career4.77×
08Renewable energyBusiness & Career4.55×
09Online bankingBusiness & Career4.33×
10Home automationTechnology & Electronics3.85×
11First class travelTravel & Leisure3.53×
12Mortgage loansBusiness & Career3.41×
13Vehicle insuranceCars & Mobility3.25×
14Solar energyHome & Garden2.88×
15Discount storesShopping2.69×
16McDonald'sFood & Beverages2.23×
17Pizza HutFood & Beverages2.11×
18SubwayFood & Beverages2.08×
19PinterestInternet & Social Media2.02×
20AirbnbTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Test cricket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Test cricket audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.20×
Convenience OrientationPREMIUM1.83×
SustainabilityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Test cricket audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
TraditionCONSERVATISM0.79×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Test cricket have in United States?

Test cricket has an estimated audience of 420,676 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Test cricket fans?

53.0% of Test cricket fans are female, 47.0% are male, with an average age of 39.3 years.

03

Which brands do Test cricket fans like most?

Test cricket fans show strongest brand affinity for Badminton (12.44×), FedEx (4.77×), and Sustainable energy (5.99×) over the country average.

04

Where do Test cricket fans live in United States?

Test cricket fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Test cricket fans also like?

Beyond Test cricket itself, the audience over-indexes on FedEx (4.77×), Sustainable energy (5.99×), Mortgage loans (3.41×), and Renewable energy (4.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Test cricket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Test cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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