Test cricket Audience in United States

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Test cricket has an estimated audience of 421,210 people in United States. 53.0% are female, 47.0% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: Bully (2011 film), Mackenzie Foy, The Devil's Rejects, Natural rubber, Electrolyte.

The average Test cricket fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bully (2011 film), Mackenzie Foy, The Devil's Rejects, with strongest over-indexing on Bully (2011 film) (11.51× the country average). Demographically, the Test cricket audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Cricket

Demographics of Test cricket fans

Demographic split for Test cricket audience in United States
MetricValue
Female53.0%
Male47.0%
Average age39.3
Estimated audience size421,210

Audience persona

The typical Test cricket fan in United States is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for Test cricket in United States
RegionReachAffinity
California53,4791.15×
New York43,2311.84×
Texas37,8151.04×
Florida22,1240.78×
New Jersey19,8331.85×
Illinois15,9981.14×
Georgia13,8371.07×
Pennsylvania12,5080.88×
Virginia12,3391.2×
North Carolina11,6650.92×
Massachusetts11,3261.36×
Washington10,1351.2×
Michigan9,8960.9×
Ohio9,8210.76×
Maryland8,0391.11×
Indiana5,8200.76×
Tennessee5,6150.66×
Arizona5,5960.65×
Colorado5,3090.8×
Missouri4,7600.7×
Connecticut4,7361.12×
Kentucky4,6390.88×
Wisconsin4,6250.73×
Minnesota4,4500.74×
Oregon3,9800.82×
South Carolina3,8490.61×
Louisiana2,8650.53×
Oklahoma2,6520.57×
Kansas2,5860.78×
Alabama2,5260.43×
Arkansas2,2600.65×
Nevada2,2400.55×
Iowa2,2090.64×
Utah2,1980.58×
Washington, District of Columbia2,1601.71×
Mississippi2,0350.59×
Hawaii1,8521.02×
West Virginia1,6800.86×
Alaska1,6761.86×
New Hampshire1,6150.97×
Idaho1,5510.73×
Nebraska1,4680.7×
Montana1,4611.25×
Maine1,4470.96×
South Dakota1,4421.48×
Vermont1,4241.93×
North Dakota1,4041.62×
Wyoming1,3592.18×
New Mexico1,3480.64×
Rhode Island1,3361×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Test cricket audience
BrandAffinityCategory
Bully (2011 film)11.51×Movies & TV
Mackenzie Foy12.44×Fashion & Accessoires
The Devil's Rejects12.44×Movies & TV
Natural rubber2.27×Cars & Mobility
Electrolyte4.75×Health
Tezz6.74×Movies & TV
Emperor Entertainment Group10.64×Business & Career
Product design1.74×Business & Career
Stop Bullying11.75×Politics & Society
Like Dandelion Dust10.24×Movies & TV
Noodle (Gorillaz)2.24×Music & Radio
Pro-Ject2.55×Music & Radio
Stamp collecting2.84×Home & Garden
JDSU1.75×Business & Career
University at Albany, SUNY12.44×Business & Career
The Journey (1959 film)9.92×Movies & TV
Hebe3.31×Home & Garden
Sears2.08×Shopping
Snow White (Fables)4.91×Literature
Home staging2.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Test cricket audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
TravellingTHRILL1.62
Need for SecurityCONSERVATISM1.39
Quality AwarenessPREMIUM1.33
Urban LifestyleOPEN1.29
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Test cricket
CountryShare
India47.0%
Australia12.1%
United States10.4%

See Test cricket audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Test cricket have in United States?

Test cricket has an estimated audience of 421,210 people in United States, concentrated in California and New York.

What is the gender split and age of Test cricket fans?

53.0% of Test cricket fans are female, 47.0% are male, with an average age of 39.3 years.

Which brands do Test cricket fans like most?

Test cricket fans show strongest brand affinity for Bully (2011 film) (11.51×), Mackenzie Foy (12.44×), and The Devil's Rejects (12.44×) over the country average.

Where do Test cricket fans live in United States?

Test cricket fans in United States are most concentrated in California (reach 53,479), New York (reach 43,231), and Texas (reach 37,815). These three regions account for the largest share of the active audience.

What other brands do Test cricket fans also like?

Beyond Test cricket itself, the audience over-indexes on Mackenzie Foy (12.44×), The Devil's Rejects (12.44×), Natural rubber (2.27×), and Electrolyte (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Test cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.