Test cricket Audience in United States
Test cricket has an estimated audience of 421,210 people in United States. 53.0% are female, 47.0% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: Badminton, Lewis Hamilton, Houston Astros, David Beckham, Borussia Dortmund.
The average Test cricket fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Badminton, Lewis Hamilton, Houston Astros, with strongest over-indexing on Badminton (9.93× the country average). Demographically, the Test cricket audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Cricket
Demographics of Test cricket fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 39.3 |
| Estimated audience size | 421,210 |
Audience persona
The typical Test cricket fan in United States is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Badminton.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,479 | 1.15× |
| New York | 43,231 | 1.84× |
| Texas | 37,815 | 1.04× |
| Florida | 22,124 | 0.78× |
| New Jersey | 19,833 | 1.85× |
| Illinois | 15,998 | 1.14× |
| Georgia | 13,837 | 1.07× |
| Pennsylvania | 12,508 | 0.88× |
| Virginia | 12,339 | 1.2× |
| North Carolina | 11,665 | 0.92× |
| Massachusetts | 11,326 | 1.36× |
| Washington | 10,135 | 1.2× |
| Michigan | 9,896 | 0.9× |
| Ohio | 9,821 | 0.76× |
| Maryland | 8,039 | 1.11× |
| Indiana | 5,820 | 0.76× |
| Tennessee | 5,615 | 0.66× |
| Arizona | 5,596 | 0.65× |
| Colorado | 5,309 | 0.8× |
| Missouri | 4,760 | 0.7× |
| Connecticut | 4,736 | 1.12× |
| Kentucky | 4,639 | 0.88× |
| Wisconsin | 4,625 | 0.73× |
| Minnesota | 4,450 | 0.74× |
| Oregon | 3,980 | 0.82× |
| South Carolina | 3,849 | 0.61× |
| Louisiana | 2,865 | 0.53× |
| Oklahoma | 2,652 | 0.57× |
| Kansas | 2,586 | 0.78× |
| Alabama | 2,526 | 0.43× |
| Arkansas | 2,260 | 0.65× |
| Nevada | 2,240 | 0.55× |
| Iowa | 2,209 | 0.64× |
| Utah | 2,198 | 0.58× |
| Washington, District of Columbia | 2,160 | 1.71× |
| Mississippi | 2,035 | 0.59× |
| Hawaii | 1,852 | 1.02× |
| West Virginia | 1,680 | 0.86× |
| Alaska | 1,676 | 1.86× |
| New Hampshire | 1,615 | 0.97× |
| Idaho | 1,551 | 0.73× |
| Nebraska | 1,468 | 0.7× |
| Montana | 1,461 | 1.25× |
| Maine | 1,447 | 0.96× |
| South Dakota | 1,442 | 1.48× |
| Vermont | 1,424 | 1.93× |
| North Dakota | 1,404 | 1.62× |
| Wyoming | 1,359 | 2.18× |
| New Mexico | 1,348 | 0.64× |
| Rhode Island | 1,336 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Badminton | 9.93× | Sports |
| Lewis Hamilton | 7.69× | Sports |
| Houston Astros | 4.99× | Sports |
| David Beckham | 10.42× | Sports |
| Borussia Dortmund | 10.52× | Sports |
| Venus Williams | 7.66× | Sports |
| Ronaldinho | 12.44× | Sports |
| Arsenal F.C. | 5.79× | Sports |
| Google Maps | 1.75× | Internet & Social Media |
| Novak Djokovic | 5.94× | Sports |
| Inter Milan | 5.67× | Sports |
| Indeed.com | 1.81× | Business & Career |
| Django Unchained | 7.49× | Movies & TV |
| Capital One | 1.72× | Business & Career |
| Designer clothing | 2.91× | Fashion & Accessoires |
| AutoZone | 1.67× | Cars & Mobility |
| Scooby-Doo | 2.15× | Movies & TV |
| Los Angeles Dodgers | 2.84× | Sports |
| FC Bayern Munich | 2.65× | Sports |
| Day spa | 3.41× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.68 |
| Travelling | THRILL | 1.62 |
| Need for Security | CONSERVATISM | 1.39 |
| Quality Awareness | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
| Career Orientation | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 47.0% |
| Australia | 12.1% |
| United States | 10.4% |
See Test cricket audiences in other countries
More Cricket audiences in United States
- Indian Premier League (21,620,146)
- Indian Premier League (3,955,406)
- India national cricket team (3,585,582)
- Cricket World Cup (2,105,982)
- Pakistan national cricket team (1,817,383)
Frequently asked questions
How many fans does Test cricket have in United States?
Test cricket has an estimated audience of 421,210 people in United States, concentrated in California and New York.
What is the gender split and age of Test cricket fans?
53.0% of Test cricket fans are female, 47.0% are male, with an average age of 39.3 years.
Which brands do Test cricket fans like most?
Test cricket fans show strongest brand affinity for Badminton (9.93×), Lewis Hamilton (7.69×), and Houston Astros (4.99×) over the country average.
Where do Test cricket fans live in United States?
Test cricket fans in United States are most concentrated in California (reach 53,479), New York (reach 43,231), and Texas (reach 37,815). These three regions account for the largest share of the active audience.
What other brands do Test cricket fans also like?
Beyond Test cricket itself, the audience over-indexes on Lewis Hamilton (7.69×), Houston Astros (4.99×), David Beckham (10.42×), and Borussia Dortmund (10.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Test cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.