The Banker Audience in United States

The Banker logo

The Banker has an estimated audience of 334,202 people in United States. 55.0% are female, 45.0% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Molly Hatchet, Erie County, New York, Jack White, Artistic inspiration, Enrique Hernández (baseball).

The average The Banker fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Molly Hatchet, Erie County, New York, Jack White, with strongest over-indexing on Molly Hatchet (32.58× the country average). Demographically, the The Banker audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Banker fans

Demographic split for The Banker audience in United States
MetricValue
Female55.0%
Male45.0%
Average age34.3
Estimated audience size334,202

Audience persona

The typical The Banker fan in United States is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Molly Hatchet.

Top regions in United States

Top regions ranked by reach for The Banker in United States
RegionReachAffinity
California43,4741.18×
Texas36,8131.28×
Florida22,6911×
New York17,7260.95×
Georgia14,4161.4×
Illinois12,2091.1×
North Carolina11,9241.19×
Ohio11,1931.09×
Pennsylvania10,5390.94×
Michigan9,6911.11×
Virginia8,7541.08×
New Jersey8,1450.96×
Tennessee7,3341.09×
Maryland7,1661.25×
Washington6,9181.03×
Arizona6,7560.99×
Indiana6,1371.01×
Missouri6,0071.12×
South Carolina5,9931.19×
Louisiana5,6271.31×
Massachusetts5,5390.84×
Alabama5,1001.09×
Colorado4,7660.9×
Wisconsin4,4160.88×
Kentucky4,3871.05×
Oklahoma4,3821.18×
Minnesota4,1080.86×
Mississippi3,6871.34×
Utah3,4471.15×
Oregon3,4060.89×
Nevada3,2791.01×
Arkansas3,1921.16×
Connecticut2,9800.89×
Kansas2,8941.1×
Iowa2,3190.84×
New Mexico1,7451.04×
Idaho1,5570.93×
Nebraska1,4660.87×
West Virginia1,2990.83×
Hawaii1,2770.89×
Washington, District of Columbia1,0701.06×
New Hampshire9820.75×
Delaware9471.03×
Maine9050.76×
Rhode Island7960.75×
Montana7360.79×
Alaska6900.96×
South Dakota5930.77×
North Dakota5080.74×
Wyoming3900.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Banker audience
BrandAffinityCategory
Molly Hatchet32.58×Music & Radio
Erie County, New York3.43×Travel & Leisure
Jack White1.61×Movies & TV
Artistic inspiration1.84×Arts & Culture
Enrique Hernández (baseball)4.41×Sports
Paul Dano1.6×Movies & TV
Geothermal heating2.4×Home & Garden
Commercial mortgage1.54×Business & Career
New Era (Namibia)1.78×News
Fast Five1.83×Movies & TV
Lebanese cuisine1.7×Food & Beverages
Edgars1.84×Shopping
Overboard (film)1.53×Movies & TV
Tierra caliente1.52×Travel & Leisure
education.com2.61×Kids & Family
Earth Fare2.23×Shopping
Further education1.81×Kids & Family
A Enfermagem1.66×Health
Edgewater, New Jersey2×Travel & Leisure
Cachorros2.05×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Banker audience
TraitClusterScore
SpiritualityBALANCE1.67
IndulgenceJOY1.55
Design AffinityPREMIUM1.46
Risk AppetiteTHRILL1.41
TraditionCONSERVATISM1.38
CreativityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for The Banker
CountryShare
United States45.7%
France10.1%
United Kingdom7.7%

See The Banker audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Banker have in United States?

The Banker has an estimated audience of 334,202 people in United States, concentrated in California and Texas.

What is the gender split and age of The Banker fans?

55.0% of The Banker fans are female, 45.0% are male, with an average age of 34.3 years.

Which brands do The Banker fans like most?

The Banker fans show strongest brand affinity for Molly Hatchet (32.58×), Erie County, New York (3.43×), and Jack White (1.61×) over the country average.

Where do The Banker fans live in United States?

The Banker fans in United States are most concentrated in California (reach 43,474), Texas (reach 36,813), and Florida (reach 22,691). These three regions account for the largest share of the active audience.

What other brands do The Banker fans also like?

Beyond The Banker itself, the audience over-indexes on Erie County, New York (3.43×), Jack White (1.61×), Artistic inspiration (1.84×), and Enrique Hernández (baseball) (4.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Banker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.